The Market For Childrens Toys And Games
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| Author | : Stephen Key |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 257 |
| Release | : 2011-03-11 |
| Genre | : Business & Economics |
| ISBN | : 0071761284 |
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
| Author | : Rebecca C. Hains |
| Publisher | : Springer Nature |
| Total Pages | : 304 |
| Release | : 2021-04-13 |
| Genre | : Social Science |
| ISBN | : 3030628817 |
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
| Author | : United States. Children's Bureau |
| Publisher | : |
| Total Pages | : 64 |
| Release | : 1942 |
| Genre | : Toy making |
| ISBN | : |
| Author | : Giovanna Mascheroni |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2019-02-21 |
| Genre | : Social Science |
| ISBN | : 9783030108977 |
The Internet of Toys (IoToys) is a developing market within our Internet of Things (IoT) ecosystem. This book examines the rise of internet-connected toys and aims to anticipate the opportunities and risks of IoToys before their widespread diffusion. Contributors to this volume each provide a critical analysis of the design, production, regulation, representation and consumption of internet-connected toys. In order to address the theoretical, methodological and policy questions that arise from the study of these new playthings, and contextualise the diverse opportunities and challenges that IoToys pose to educators, families and children themselves, the chapters engage with notions of mediatization, datafication, robotification, connected and post-digital play. This timely engagement with a key transformation in children’s play will appeal to all readers interested in understanding the social uses and consequences of IoToys, and primarily to researchers and students in children and media, early childhood studies, media and communications, sociology, education, social psychology, law and design.
| Author | : Fred L. Prince |
| Publisher | : |
| Total Pages | : 4 |
| Release | : 1966 |
| Genre | : Board game industry |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 636 |
| Release | : 1992 |
| Genre | : Industries |
| ISBN | : |
| Author | : Melissa & Doug |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-08-20 |
| Genre | : |
| ISBN | : 9781950013821 |
Poke irresistible buttons to hear satisfying clicks and pops as kids read and count along with sturdy board books. Patented!
| Author | : Erica S. Weisgram |
| Publisher | : American Psychological Association (APA) |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Education |
| ISBN | : 9781433828867 |
In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender stereotypes, as well as the long-term consequences of gender-typed play.
| Author | : Norris A. Lynch |
| Publisher | : |
| Total Pages | : 12 |
| Release | : 1965 |
| Genre | : Board game industry |
| ISBN | : |
| Author | : Madeleine Leonard |
| Publisher | : SAGE |
| Total Pages | : 185 |
| Release | : 2015-12-01 |
| Genre | : Social Science |
| ISBN | : 1473952719 |
Outlining sociology’s distinctive contribution to childhood studies and our understanding of contemporary children and childhood, The Sociology of Children, Childhood and Generation provides a thought provoking and comprehensive account of the connections between the macro worlds of childhood and the micro worlds of children’s everyday lives. Examining children’s involvement in areas such as the labour market, family life, education, play and leisure, the book provides an effective balance between understanding childhood as a structural phenomenon, and recognising children as meaning makers actively involved in constructing, co-constructing and reconstructing their everyday lives. Through the concept of ′generagency′ Madeleine Leonard offers a model for examining and illuminating how structure and agency are activated within interdependent relationships influenced by generational positioning. This framework provides a conceptual tool for thinking about the continuities, challenges and changes that impact on how childhood is lived and experienced.
