The Magic Power Of Emotional Appeal
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Predictable Magic
Author | : Deepa Prahalad |
Publisher | : Pearson Prentice Hall |
Total Pages | : 206 |
Release | : 2010-07-19 |
Genre | : Business & Economics |
ISBN | : 0131388045 |
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
The 48 Laws of Power
Author | : Robert Greene |
Publisher | : Penguin |
Total Pages | : 481 |
Release | : 2023-10-31 |
Genre | : Self-Help |
ISBN | : 0670881465 |
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Armed & Magical
Author | : Lisa Shearin |
Publisher | : Penguin |
Total Pages | : 305 |
Release | : 2008-04-29 |
Genre | : Fiction |
ISBN | : 1440629919 |
New from “a definite star on the rise.” (LINNEA SINCLAIR) My name is Raine Benares. Until last week I was a seeker—a finder of things lost and people missing. Now I’m psychic roommates with the Saghred, an ancient stone with cataclysmic powers. Just me, the stone, and all the souls it’s ingested over the centuries. Crowded doesn’t even begin to describe it. All I want is my life back—which means getting rid of the stone and the power it possesses. To sort things out, I head for the Isle of Mid, home to the most prestigious sorcery school, as well as the Conclave, the governing body for all magic users. It’s also home to power- grubbing mages who want me dead and goblins who see me as a thief. As if that’s not enough, Mid’s best student spellsingers are disappearing left and right, and I’m expected to find them. Lives are at stake, goblins are threatening to sue, mages are getting greedier, and the stone’s power is getting stronger by the hour. This could get ugly.
The Magic Words: Writing Great Books for Children and Young Adults
Author | : Cheryl Klein |
Publisher | : W. W. Norton & Company |
Total Pages | : 326 |
Release | : 2016-09-06 |
Genre | : Language Arts & Disciplines |
ISBN | : 0393292258 |
This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.
Writing for Emotional Impact
Author | : Karl Iglesias |
Publisher | : WingSpan Press |
Total Pages | : 242 |
Release | : 2005 |
Genre | : Language Arts & Disciplines |
ISBN | : 1595940286 |
Karl Iglesias breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Iglesias not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering hundreds of dramatic techniques to take your writing to the professional level.
The Rules of Magic
Author | : Alice Hoffman |
Publisher | : Simon and Schuster |
Total Pages | : 313 |
Release | : 2017-10-10 |
Genre | : Fiction |
ISBN | : 1501137492 |
An instant New York Times bestseller and Reese Witherspoon Book Club pick from beloved author Alice Hoffman—the spellbinding prequel to Practical Magic. Find your magic. For the Owens family, love is a curse that began in 1620, when Maria Owens was charged with witchery for loving the wrong man. Hundreds of years later, in New York City at the cusp of the sixties, when the whole world is about to change, Susanna Owens knows that her three children are dangerously unique. Difficult Franny, with skin as pale as milk and blood red hair, shy and beautiful Jet, who can read other people’s thoughts, and charismatic Vincent, who began looking for trouble on the day he could walk. From the start Susanna sets down rules for her children: No walking in the moonlight, no red shoes, no wearing black, no cats, no crows, no candles, no books about magic. And most importantly, never, ever, fall in love. But when her children visit their Aunt Isabelle, in the small Massachusetts town where the Owens family has been blamed for everything that has ever gone wrong, they uncover family secrets and begin to understand the truth of who they are. Yet, the children cannot escape love even if they try, just as they cannot escape the pains of the human heart. The two beautiful sisters will grow up to be the memorable aunts in Practical Magic, while Vincent, their beloved brother, will leave an unexpected legacy. Alice Hoffman delivers “fairy-tale promise with real-life struggle” (The New York Times Book Review) in a story how the only remedy for being human is to be true to yourself. Thrilling and exquisite, real and fantastical, The Rules of Magic is “irresistible…the kind of book you race through, then pause at the last forty pages, savoring your final moments with the characters” (USA TODAY, 4/4 stars).
The Secret
Author | : Rhonda Byrne |
Publisher | : Simon and Schuster |
Total Pages | : 224 |
Release | : 2011-07-07 |
Genre | : Body, Mind & Spirit |
ISBN | : 0731815297 |
The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
Rewrite Your Life
Author | : Jessica Lourey |
Publisher | : Red Wheel/Weiser |
Total Pages | : 266 |
Release | : 2017-01-01 |
Genre | : Reference |
ISBN | : 157324693X |
"According to common wisdom, we all have a book inside of us. But how do you select and then write your most significant story--the one that helps you to evolve and invites pure creativity into your life, the one that people line up to read? In [this book], creative writing professor, sociologist, and popular fiction author Jessica Lourey guides you through the redemptive process of writing a healing novel that recycles and transforms your most precious resources--your own emotions and experiences"--Amazon.com.
The Magic Feather Effect
Author | : Melanie Warner |
Publisher | : Scribner |
Total Pages | : 288 |
Release | : 2020-01-14 |
Genre | : Medical |
ISBN | : 1501121502 |
The acclaimed author of Pandora’s Lunchbox and former New York Times reporter delivers an “entertaining and highly useful book that gives you the tools to understand how alternative medicine works, so you can confidently make up your own mind” (The Washington Post). We all know someone who has had a seemingly miraculous cure from an alternative form of medicine: a friend whose chronic back pain vanished after sessions with an acupuncturist or chiropractor; a relative with digestive issues who recovered with herbal remedies; a colleague whose autoimmune disorder went into sudden inexplicable remission thanks to an energy healer or healing retreat. The tales are far too common to be complete fabrications, yet too anecdotal and outside the medical mainstream to be taken seriously scientifically. How do we explain them and the growing popularity of alternative medicine more generally? In The Magic Feather Effect, author and journalist Melanie Warner takes us on a vivid, important journey through the world of alternative medicine. Visiting prestigious research clinics and ordinary people’s homes, she investigates the scientific underpinning for the purportedly magical results of these practices and reveals not only the medical power of beliefs and placebo effects, but also the range, limits, and uses of the surprising system of self-healing that resides inside us. Equal parts helpful, illuminating, and compelling, The Magic Feather Effect is a “well-written survey of alternative medicine…fair-minded, thorough, and focused on verifiable scientific research” (Publishers Weekly, starred review). Warner’s enlightening, engaging deep dive into the world of alternative medicine and the surprising science that explains why it may work is an essential read.