“A tour de force . . . [Storr’s] dogged approach to nailing many of the most celebrated skeptics in lies and misrepresentations is welcome.” —Salon Why, that is, did the obviously intelligent man beside him sincerely believe in Adam and Eve, the Garden of Eden and a six-thousand-year-old Earth, in spite of the evidence against them? It was the start of a journey that would lead Storr all over the world—from Texas to Warsaw to the Outer Hebrides—meeting an extraordinary cast of modern heretics whom he tries his best to understand. Storr tours Holocaust sites with famed denier David Irving and a band of neo-Nazis, experiences his own murder during “past life regression” hypnosis, discusses the looming One World Government with an iconic climate skeptic, and investigates the tragic life and death of a woman who believed her parents were high priests in a baby-eating cult. Using a unique mix of highly personal memoir, investigative journalism, and the latest research from neuroscience and experimental psychology, Storr reveals how the stories we tell ourselves about the world invisibly shape our beliefs, and how the neurological “hero maker” inside us all can so easily lead to self-deception, toxic partisanship and science denial. “The subtle brilliance of The Unpersuadables is Mr. Storr’s style of letting his subjects hang themselves with their own words.” —The Wall Street Journal “Throws new and salutary light on all our conceits and beliefs. Very valuable, and a great read to boot, this is investigative journalism of the highest order.” —The Independent, Book of the Week