The Influencer
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| Author | : Joseph Grenny |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 320 |
| Release | : 2013-05-17 |
| Genre | : Business & Economics |
| ISBN | : 0071808876 |
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
| Author | : Brian Ahearn |
| Publisher | : Influence People, LLC |
| Total Pages | : 194 |
| Release | : 2021-11-19 |
| Genre | : Business & Economics |
| ISBN | : 9781733178549 |
Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people. Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues. As you read The Influencer: Secrets to Success and Happiness you will learn 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. But that's not all; it will help in all of your personal relationships. Here's what you'll learn along the way with John: The influence process to ethically get to YES more often How to employ Robert Cialdini's proven principles of influence without being manipulative Ways to identify and DEAL with different personality types Five steps to tap into the power of active listening Three keys to building better relationships How to help people move past uncertainty and take action The magic of words like because, but, and however Make no mistake about it; the ability to ethically influence people is a skill anyone can learn, practice, and perfect. Let John Andrews show you how to do that then reap the success and happiness that comes with it.
| Author | : Amanda Russell |
| Publisher | : Hatherleigh Press |
| Total Pages | : 192 |
| Release | : 2020-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1578268257 |
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
| Author | : Bob Burg |
| Publisher | : Penguin |
| Total Pages | : 194 |
| Release | : 2018-04-10 |
| Genre | : Business & Economics |
| ISBN | : 0525533702 |
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
| Author | : Sara Shepard |
| Publisher | : Ember |
| Total Pages | : 369 |
| Release | : 2022-01-04 |
| Genre | : Young Adult Fiction |
| ISBN | : 0593121562 |
Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
| Author | : T. Bettina Cornwell |
| Publisher | : Routledge |
| Total Pages | : 109 |
| Release | : 2020-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1000317862 |
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
| Author | : |
| Publisher | : ببلومانيا للنشر والتوزيع |
| Total Pages | : 304 |
| Release | : 2024-02-17 |
| Genre | : Business & Economics |
| ISBN | : |
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
| Author | : Alyssa Katz |
| Publisher | : Random House |
| Total Pages | : 338 |
| Release | : 2015-06-23 |
| Genre | : Political Science |
| ISBN | : 0812993284 |
An illuminating history and groundbreaking investigation tracing how a single trade organization turned itself into the most dangerous political weapon in America When Americans hear the words “Chamber of Commerce,” many still think of the local business associations that spruce up Main Streets and sponsor Little League teams around the country. But the United States Chamber of Commerce is a different animal altogether. The Chamber was originally founded to give big business a voice during the long—and now almost inconceivable—period in American history that saw the rise of workers’ rights, consumer protections, and environmental awareness as national priorities. But over time, driven by an antigovernment ideology and its desire for financial and political power, the Chamber metastasized into a fighting force designed to protect the worst excesses of American industry. The Chamber, through its veiled corporate sponsors, can take credit for some of the most disturbing trends in American life: the reversal of environmental protections, the destruction of unions and worker protections, the rise of virulent antigovernment ideology, the enlarged role of money in campaigns, and the creation of “astroturf” movements as cover for a corporate agenda. Through its propaganda, lobbying, and campaign cash, the Chamber has created a right-wing monster that even it struggles to control, a conservative movement that is destabilizing American democracy as never before. The Influence Machine tells this history as a series of gripping narratives that take us into the backrooms of Washington, where the battles over how our country is run and regulated are fought, and then out into the world, where we see how the Chamber’s campaigns play out in real lives. In the end, Alyssa Katz reveals the hidden weaknesses of this seeming juggernaut and shows how its antidemocratic agenda can be reversed. Praise for The Influence Machine “Important and probing . . . a valuable and a sobering contribution to the study of power in American society . . . Katz has assembled a work of synthesis and insight. . . . The chamber has, she argues, effectively countered the influence of labor unions and contributed to the widening economic divide in American society. Those points are made forcefully and backed up impressively.”—Los Angeles Times “An urgent look at the ‘political assault weapon’ that is transforming the country . . . [Katz] does invaluable work in tracing how the U.S. Chamber of Commerce has been a relentless engine for pressing a ‘business of enterprise unfettered by government.’ . . . An eye-opening, maddening read.”—Kirkus Reviews “With clarity and verve, but without polemic, investigative journalist Katz describes the U.S. Chamber of Commerce’s evolution into a many-armed behemoth. . . . [She] illustrates with several examples of how the organization has managed to influence courts, strong-arm Congress, cripple federal agencies, and sway the public with ‘voter education’ ads—and, more recently, it has exported cutthroat American business practices abroad.”—Publishers Weekly
| Author | : Robert B. Cialdini |
| Publisher | : Pearson Scott Foresman |
| Total Pages | : 434 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
| Author | : Gordon Glenister |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 305 |
| Release | : 2021-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1789667267 |
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
