The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
Publisher: McGraw Hill Professional
Total Pages: 399
Release: 2001-02-06
Genre: Business & Economics
ISBN: 007138118X

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Outlaw Heroes in Myth and History

Outlaw Heroes in Myth and History
Author: Graham Seal
Publisher: Anthem Press
Total Pages: 242
Release: 2011
Genre: Biography & Autobiography
ISBN: 0857287923

This book is an overview and analysis of the global tradition of the outlaw hero. The mythology and history of the outlaw hero is traced from the Roman Empire to the present, showing how both real and mythic figures have influenced social, political, economic and cultural outcomes in many times and places. The book also looks at the contemporary continuations of the outlaw hero mythology, not only in popular culture and everyday life, but also in the current outbreak of global terrorism. The book also presents a more general argument related to the importance of understanding folk and popular mythologies in historical contexts. Outlaw heroes have a strong purchase in high and popular culture, appearing in film, books, plays, music, drama, art, even ballet. To simply ignore and discard such powerful expressions without understanding their origins, persistence and especially their ongoing cultural consequences, is to refuse the opportunity to comprehend some profoundly important aspects of human behaviour. These issues are pursued through discussion of the processes through which real and mythical outlaw heroes are romanticised, sentimentalised, sanitised, commodified and mythologised. The result is a new position in the continuing controversy over the existence the 'social bandit' that highlights the central role of mythology in the creation and perpetuation of outlaw heroes.

The Hero's Guide to Saving Your Kingdom

The Hero's Guide to Saving Your Kingdom
Author: Christopher Healy
Publisher: Harper Collins
Total Pages: 300
Release: 2012-05-01
Genre: Juvenile Fiction
ISBN: 0062117440

Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.

Archetypes in Branding

Archetypes in Branding
Author: Margaret Hartwell
Publisher: HOW Books
Total Pages: 128
Release: 2012-09-13
Genre: Design
ISBN: 9781440308185

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Awakening the Heroes Within

Awakening the Heroes Within
Author: Carol S. Pearson
Publisher: Harper Collins
Total Pages: 419
Release: 2012-07-31
Genre: Psychology
ISBN: 0062238000

"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Heroes and Outlaws of the Bible

Heroes and Outlaws of the Bible
Author: Don Reid
Publisher: New Leaf Publishing Group
Total Pages: 140
Release: 2002
Genre: Religion
ISBN: 0892215267

With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.

The Hero's Guide to Being an Outlaw

The Hero's Guide to Being an Outlaw
Author: Christopher Healy
Publisher: Harper Collins
Total Pages: 428
Release: 2014-04-29
Genre: Juvenile Fiction
ISBN: 0062118501

The League of Princes returns in the hilariously epic conclusion to Christopher Healy's hit series, which Kirkus Reviews called "part screwball comedy, part sly wit, and all fun" in a starred review! Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You think you know those guys pretty well by now, don't you? Well, think again. Posters plastered across the thirteen kingdoms are saying that Briar Rose has been murdered—and the four Princes Charming are the prime suspects. Now they're on the run in a desperate attempt to clear their names. Along the way, however, they discover that Briar's murder is just one part of a nefarious plot to take control of all thirteen kingdoms—a plot that will lead to the doorstep of an eerily familiar fortress for a final showdown with an eerily familiar enemy.

Honky Tonk Hero

Honky Tonk Hero
Author: Billy Joe Shaver
Publisher: University of Texas Press
Total Pages: 220
Release: 2005-03-01
Genre: Biography & Autobiography
ISBN: 9780292706132

Willie Nelson says, "Billy Joe Shaver may be the best songwriter alive today." And legions of fans agree. "Honky Tonk Hero" is the story of a man who not only walked on the wild side and lived to tell about it, but also got it all down in songs that many people consider to be some of the finest country songs ever written.

Legendary Louisiana Outlaws

Legendary Louisiana Outlaws
Author: Keagan LeJeune
Publisher: LSU Press
Total Pages: 326
Release: 2016-03-21
Genre: Social Science
ISBN: 0807162582

From the infamous pirate Jean Laffite and the storied couple Bonnie and Clyde, to less familiar bandits like train-robber Eugene Bunch and suspected murderer Leather Britches Smith, Legendary Louisiana Outlaws explores Louisiana's most fascinating fugitives. In this entertaining volume, Keagan LeJeune draws from historical accounts and current folklore to examine the specific moments and legal climate that spawned these memorable characters. He shows how Laffite embodied Louisiana's shift from an entrenched French and Spanish legal system to an American one, and relates how the notorious groups like the West and Kimbrell Clan served as community leaders and law officers but covertly preyed on Louisiana's Neutral Strip residents until citizens took the law into their own hands. Likewise, the bootlegging Dunn brothers in Vinton, he explains, demonstrate folk justice's distinction between an acceptable criminal act (operating an illegal moonshine still) and an unacceptable one (cold-blooded murder). Recounting each outlaw's life, LeJeune also considers their motives for breaking the law as well as their attempts at evading capture. Running from authorities and trying to escape imprisonment or even death, these men and women often relied on the support of ordinary citizens, sympathetic in the face of oppressive and unfair laws. Through the lens of folk life, LeJeune's engaging narrative demonstrates how a justice system functions and changes and highlights Louisiana's particular challenges in adapting a system of law and order to work for everyone.

Texas Outlaw

Texas Outlaw
Author: James Patterson
Publisher: Little, Brown
Total Pages: 448
Release: 2020-03-30
Genre: Fiction
ISBN: 0316428183

To Rory Yates being a Texas Ranger is about justice, but all of that changes when he is brought to a small southern town to help uncover the mysteries behind a local woman's death—only to discover corruption and lies. Texas Ranger Rory Yates is not keen for hero status. But it's unavoidable once his girlfriend, country singer Willow Dawes, writes a song about his bravery. Rory escapes his newfound fame when he's sent to the remote West Texas town of Rio Lobo, a municipality with two stoplights. And now, according to the Chief of Police, it has one too many Texas Rangers. Rio Lobo Detective Ariana Delgado is the one who requested Rory, and the only person who believes a local councilwoman's seemingly accidental death is a murder. Then Rory begins to uncover a tangle of small-town secrets, favors, and lies as crooked as Texas law is straight. To get to the truth before more people die, Rory is forced to take liberties with the investigation. The next ballad of Rory Yates may not be about a hero, but rather an outlaw song.