The Handbook Of Global User Research
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Author | : Robert Schumacher |
Publisher | : Morgan Kaufmann |
Total Pages | : 331 |
Release | : 2009-09-30 |
Genre | : Computers |
ISBN | : 0080889727 |
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. - Presents the definitive collection of hard won lessons from user research professionals around the world - Includes real-world examples of global user research challenges and provides approaches to these issues - Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
Author | : Ingrid Volkmer |
Publisher | : John Wiley & Sons |
Total Pages | : 582 |
Release | : 2015-07-07 |
Genre | : Social Science |
ISBN | : 1119061121 |
Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints
Author | : Jeff Sauro |
Publisher | : Morgan Kaufmann |
Total Pages | : 374 |
Release | : 2016-07-12 |
Genre | : Computers |
ISBN | : 0128025484 |
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. - Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices - Includes new and revised information on standardized usability questionnaires - Includes a completely new chapter introducing correlation, regression, and analysis of variance - Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data - Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Author | : Lena Zander |
Publisher | : Edward Elgar Publishing |
Total Pages | : 455 |
Release | : 2020-04-24 |
Genre | : Business & Economics |
ISBN | : 1782545352 |
The Research Handbook of Global Leadership is an exciting new Handbook that brings together an international, prominent group of scholars to take a fresh look at global leadership, and query why and how global leaders can make a difference in our world both today and in the future.
Author | : Christiansen, Bryan |
Publisher | : IGI Global |
Total Pages | : 702 |
Release | : 2014-10-31 |
Genre | : Business & Economics |
ISBN | : 1466665521 |
In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Author | : Adam Graycar |
Publisher | : Edward Elgar Pub |
Total Pages | : 503 |
Release | : 2011 |
Genre | : Law |
ISBN | : 9781849805018 |
'Corruption is on top of the agendas of practitioners and scholars in public administration all over the world. This volume addresses questions no one can neglect and comes up with answers we should not miss.' - Leo Huberts, VU University Amsterdam, the Netherlands
Author | : Whitney Quesenbery |
Publisher | : Elsevier |
Total Pages | : 262 |
Release | : 2011-11-09 |
Genre | : Computers |
ISBN | : 012378591X |
Chapter 1: The Start of the Journey Chapter 2: It's a New World Chapter 3: Culture and UX Chapter 4: Building Cultural Awareness Chapter 5: Global Companies and Global Strategies Chapter 6: Effective Global Teams Chapter 7 -- Research in the Field Chapter 8 -- Bringing it Home Chapter 9 -- Design for a Global Audience Chapter 10 -- Delivering ValueThe start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
Author | : Meletiou-Mavrotheris, Maria |
Publisher | : IGI Global |
Total Pages | : 372 |
Release | : 2015-07-13 |
Genre | : Education |
ISBN | : 1466687150 |
Despite increased interest in mobile devices as learning tools, the amount of available primary research studies on their integration into mathematics teaching and learning is still relatively small due to the novelty of these technologies. Integrating Touch-Enabled and Mobile Devices into Contemporary Mathematics Education presents the best practices in mathematics education research and teaching practice by providing an account of current and future trends and issues in mobile mathematics learning and associated technologies and educational methodologies. This edited volume approaches a broad audience including researchers and practitioners interested in the exploitation of mobile technologies in mathematics teaching and learning, as well as mathematics teachers at all levels. This premier reference source compiles the best practices and recommended processes for effectively utilizing the vast capabilities of mobile technologies in the mathematics classroom through a collection of chapters covering topics including, but not limited to, touch-enabled virtual mapping, perceptual learning technologies, mobile teaching, statistics apps for mobile devices, smartphones for the visually impaired, pedagogical and instructional design, and touch screen interfaces in algebraic instruction.
Author | : Donna Tedesco |
Publisher | : Newnes |
Total Pages | : 349 |
Release | : 2013-09-25 |
Genre | : Computers |
ISBN | : 0124047149 |
The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. - Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation. - Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely. - Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2308 |
Release | : 2016-08-18 |
Genre | : Education |
ISBN | : 1522507841 |
Traditional classroom learning environments are quickly becoming a thing of the past as research continues to support the integration of learning outside of a structured school environment. Blended learning, in particular, offers the best of both worlds, combining classroom learning with mobile and web-based learning environments. Blended Learning: Concepts, Methodologies, Tools, and Applications explores emerging trends, case studies, and digital tools for hybrid learning in modern educational settings. Focusing on the latest technological innovations as well as effective pedagogical practice, this critical multi-volume set is a comprehensive resource for instructional designers, educators, administrators, and graduate-level students in the field of education.