The Future Of Communications
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Author | : Jim Taylor |
Publisher | : John Wiley & Sons |
Total Pages | : 322 |
Release | : 2005-12-13 |
Genre | : Business & Economics |
ISBN | : 0470094524 |
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Author | : Marko Suojanen |
Publisher | : Artech House |
Total Pages | : 225 |
Release | : 2018-07-31 |
Genre | : Communications, Military |
ISBN | : 163081606X |
Taking an applications-oriented view, this unique volume delivers a forward-looking roadmap to military communications. This hands-on reference offers military and security technology practitioners insights into the key issues related to long-term development within the battlefield communications area. The book presents the technological alternatives for communication in the battlefield in unexpected situations and environments. This authoritative resource discusses unstructured formations of actors using a holistic approach that considers key capability requirements. Professionals and officers learn how to prepare for the unexpected and start building agile, adaptive and cognitive systems that are needed in future operating environments. From scenario-based capability planning...to situational and context awareness...to unmanned ground and aerial platforms, this easy-to-understand book covers the critical topics that practitioners need to master to achieve top performance in the battlefield.
Author | : Joanna Zylinska |
Publisher | : MIT Press |
Total Pages | : 506 |
Release | : 2022-03-22 |
Genre | : Social Science |
ISBN | : 1913380130 |
An investigation of the future of various media industries and technologies that considers how media shape our future. How do we combat post-truth in the news? Are social media influencers the journalists of today? What is it like to live in a smart city? Does AI really change "everything"? The Future of Media investigates the future of media industries and technologies (journalism, TV, film, photography, radio, publishing, social media), while exploring how media shape our future—on a political, economic, cultural and individual level. Issues of diversity, media reform, labour, activism and art take the discussion into a wider social context. Through this, the book celebrates the importance and vitality of media in the modern world. The Future of Media is also an experiment in collaborative modes of thinking and working. Co-authored by theorists and practitioners from one of the world’s most established media departments, it offers a radical, creative and critical take on media industries—and on world affairs.
Author | : Donald David Stone |
Publisher | : University of Michigan Press |
Total Pages | : 234 |
Release | : 1997 |
Genre | : Biography & Autobiography |
ISBN | : 9780472108015 |
Matthew Arnold's continuing influence as demonstrated by his resonances with thinkers from Nietzsche to Foucault
Author | : William Webb |
Publisher | : John Wiley & Sons |
Total Pages | : 274 |
Release | : 2007-01-30 |
Genre | : Technology & Engineering |
ISBN | : 0470065133 |
The definitive assessment of how wireless communications will evolve over the next 20 years. Predicting the future is an essential element for almost everyone involved in the wireless industry. Manufacturers predict the future when they decide on product lines to develop or research to undertake, operators when they buy licences and deploy networks, and academics when they set PhD topics. Wireless Communications: The Future provides a solid, clear and well-argued basis on which to make these predictions. Starting with a description of the current situation and a look at how previous predictions made in 2000 have fared, the book then provides the contributions of six eminent experts from across the wireless industry. Based on their input and a critical analysis of the current situation, it derives detailed forecasts for 2011 through to 2026. This leads to implications across all of the different stakeholders in the wireless industry and views on key developments. Presents clear and unambiguous predictions, not a range of scenarios from which the user has to decide Includes chapters covering existing wireless systems which provide solid tutorial material across a wide range of wireless devices Offers a range of views of the future from high profile contributors in various areas of the industry and from around the globe, including contributions from Vodafone and Motorola Provides a comprehensive guide to current technologies, offering keen analysis of key drivers, end user needs and key economic and regulatory constraints This book, compiled by a renowned author with a track record of successful prediction, is an essential read for strategists working for wireless manufacturers, wireless operators and device manufacturers, regulators and professionals in the telecoms industry, as well as those studying the topic or with a general interest in the future of wireless communications.
Author | : National Research Council |
Publisher | : National Academies Press |
Total Pages | : 208 |
Release | : 1998-01-01 |
Genre | : Technology & Engineering |
ISBN | : 9780309059466 |
In response to a request from the Defense Advanced Research Projects Agency, the committee studied a range of issues to help identify what strategies the Department of Defense might follow to meet its need for flexible, rapidly deployable communications systems. Taking into account the military's particular requirements for security, interoperability, and other capabilities as well as the extent to which commercial technology development can be expected to support these and related needs, the book recommends systems and component research as well as organizational changes to help the DOD field state-of-the-art, cost-effective untethered communications systems. In addition to advising DARPA on where its investment in information technology for mobile wireless communications systems can have the greatest impact, the book explores the evolution of wireless technology, the often fruitful synergy between commercial and military research and development efforts, and the technical challenges still to be overcome in making the dream of "anytime, anywhere" communications a reality.
Author | : Rafael Osso |
Publisher | : CRC Press |
Total Pages | : 416 |
Release | : 2018-10-08 |
Genre | : Technology & Engineering |
ISBN | : 1420049623 |
Communication technologies change the way we live our lives-the ways we communicate and share information, the news, and our entertainment. The new millennium promises to bring some of the most volatile activity in the history of communications, as we continue to be bombarded by new standards and technologies. The near frenzy of corporate mergers and acquisitions accelerates technological development and can provide hints of what is to come. With the rapid appearance of new protocols, standards, and tools, it becomes increasingly difficult -and increasingly important-for communications professionals to remain up-to-date on new and emerging technologies. The Handbook of Emerging Communications Technologies: The Next Decade fills this gap. Until now, information on many of its topics, such as Multiprotocol over ATM, IP Multicasting, and RSVP, existed only as fragmented articles on the Internet or as complex feature specifications. In this landmark volume, 18 leading authorities each tackle one of the cutting edge technologies destined to shape the future. Each chapter Describes a technology and any standards on which it is based Discusses its impact on the communications field Forecasts its future direction Developed primarily for telecommunications specialists network managers, developers, and analysts, the Handbook of Emerging Communications Technologies: The Next Decade, offers the opportunity to acquire a deeper understanding of future technologies necessary to remaining current, and serves as a valuable reference guide for corporate executives, planners, and information managers-anyone seeking general knowledge about where the communications industry is heading.
Author | : Derek Leebaert |
Publisher | : Springer Science & Business |
Total Pages | : 680 |
Release | : 1991 |
Genre | : Computers |
ISBN | : 9780262620840 |
A major contribution to the most important American debate of the 1990s--a 'must read.'Clyde V. Prestowitz, President, Economic Strategy Institute, and author of Trading Places: How We Are Giving Our Future To Japan
Author | : Liao Heng |
Publisher | : Cambridge University Press |
Total Pages | : 399 |
Release | : 2021-12-16 |
Genre | : Computers |
ISBN | : 1316513580 |
A panorama of new ideas in mathematics that are driving innovation in computing and communications.
Author | : George A Codding |
Publisher | : Routledge |
Total Pages | : 208 |
Release | : 2021-06-02 |
Genre | : |
ISBN | : 9780367307820 |
This book emphasizes U.S. policy considerations in as much as the U.S. has been at the forefront of satellite technology and its application. It addresses the impact of the earlier U.S. policy of global monopoly on the development of international satellite systems.