The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business
Author: Jason Barnard
Publisher: Kalicube SAS
Total Pages: 178
Release: 2022-01-11
Genre:
ISBN: 9781956464115
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Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.

The Fundamentals of Branding

The Fundamentals of Branding
Author: Melissa Davis
Publisher: Bloomsbury Publishing
Total Pages: 186
Release: 2017-11-02
Genre: Business & Economics
ISBN: 1350034614
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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Engage!, Revised and Updated

Engage!, Revised and Updated
Author: Brian Solis
Publisher: John Wiley & Sons
Total Pages: 341
Release: 2011-02-25
Genre: Business & Economics
ISBN: 1118072790
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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

The Brand Book

The Brand Book
Author: Daryl Fielding
Publisher: Laurence King Publishing
Total Pages: 356
Release: 2022-10-06
Genre: Business & Economics
ISBN: 1529420180
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Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022

Skip the Degree, Save the Tuition

Skip the Degree, Save the Tuition
Author: Ai Addyson-Zhang
Publisher:
Total Pages: 374
Release: 2021-01-22
Genre:
ISBN:
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To succeed in today's digital age, you need real, tangible skills. The skills you learn to build yourself will outperform a degree on your resume. Outdated and perishable theories taught in college are becoming of disservice in teaching real life skills that fuel our students' passions. Is the degree worth the debt? Americans would rather have an internship at Google (60%) over a degree from Harvard (40%), in a study led by QuestResearch Group in 2020. And only 13% of U.S. adults, 11% of C-level executives, and 6% of university trustees say college graduates have work-ready skills. Before you go to college -- or spend another year in that career you may not love! -- stop and read this groundbreaking guidebook. See all the book bonuses, VIP membership, and more at savethetuition.com. Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set is a powerful new skills-based guidebook created by two successful dropouts, featuring the stories of more than 40 entrepreneurs to inspire your skills-based income journey. Lead author and serial entrepreneur Julia McCoy shares a tangible, actionable pathway where you can learn exactly how to live, work, and earn from your passion without the degree. Educational disruptor Dr. Ai Addyson-Zhang brings the data, studies, and parental guidance on the pitfalls of perishable theories taught in traditional education. Joining Dr. Ai and Julia in contributing to this powerful book Skip the Degree, Save the Tuition is a host of amazing entrepreneurs: Seth Godin, Neil Patel, Amanda Bond, Valerie Young, Jacob McMillen, Shay Rowbottom, Jeff Deutsch, Tom Wedding, Jeanie Sanchez, William Robins, Zee Ali, Marisa Hamamoto, Ravi Abuvala, April Hill, Jeff Hunter, Josiah Town, Lori Stead, Brittany Harris, Alexander Strate, Angela Fehr, Chris Bryant, Clay Mosley, Brennan Agranoff, Ryan Stewart, Dr. Natalia Wiechowski, Sebastian Rusk, William Hall, Jordan Paris, Gene Petrov, Benji Hyam, Kris Olivo, Ryan Robinson, Tyler Samani-Sprunk, Henneke Duistermaat, Tami McVay, Rich Carr, Justin Staples, Marcin Drozdz, Jeremy Knauff, Alexandra Marshall, and Robert Nickell. Inside Skip the Degree, Save the Tuition, Julia outlines a tangible four-step pathway that teaches you how to build YOUR OWN income-earning skill set. First, uncover your passion (what you love doing); then, map that to a real skill and build knowledge (learn, on your own); thirdly, roll up your sleeves and get your hands dirty (labor); and lastly, grow and charge more for your skills as you refine them (level-up). Julia has repeated these steps to build her seven-figure brands, and teach hundreds of students how to grow theirs. Co-author Dr. Ai Addyson-Zhang wrote the first chapter, and brings in a powerful perspective for both parents and students. After receiving her MA from Syracuse University and then her Ph.D. from the University of Maryland, she began her teaching career as an Assistant Professor. A few years into her teaching career, Dr. Ai discovered that students were becoming more disengaged and less interested in learning. This led Dr. Ai to embark on a journey to transform today's education crisis. Today, Dr. Ai is no longer teaching inside four walls, but on a much larger stage. She is the founder of Classroom Without Walls, serves as an Education consultant, and is a proud Adobe Education Leader and HubSpot Academy Instructor. Dr. Ai has been featured in Forbes, Entrepreneur, The Today Show's Parenting Column, Pearson Education, and more. Don't miss this incredible book, launching in all formats on Amazon, including Audible, February 10, 2020.See all the book bonuses, VIP membership, and more at savethetuition.com.

Understanding Digital Marketing

Understanding Digital Marketing
Author: Damian Ryan
Publisher: Kogan Page Publishers
Total Pages: 304
Release: 2012-03-03
Genre: Business & Economics
ISBN: 0749464283
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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Fundamentals of Branding

Fundamentals of Branding
Author: Javier Casanoves Boix
Publisher: Profit Editorial
Total Pages: 307
Release: 2020-03-09
Genre: Social Science
ISBN: 8417942181
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The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.

Product-Led SEO

Product-Led SEO
Author: Eli Schwartz
Publisher: Houndstooth Press
Total Pages: 262
Release: 2021-03-30
Genre:
ISBN: 9781544519579
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Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Advertising Media Planning

Advertising Media Planning
Author: Larry D. Kelley
Publisher: Routledge
Total Pages: 0
Release: 2012
Genre: Advertising media planning
ISBN: 9780765626356
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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.