The State of the Travel and Tourism Industry

The State of the Travel and Tourism Industry
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Competitiveness, Innovation, and Export Promotion
Publisher:
Total Pages: 56
Release: 2009
Genre: Tourism
ISBN:

Economic Impact of Tourism

Economic Impact of Tourism
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism
Publisher:
Total Pages: 160
Release: 1982
Genre: Government publications
ISBN:

Tourism in America

Tourism in America
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Competitiveness, Innovation, and Export Promotion
Publisher:
Total Pages: 66
Release: 2012
Genre: Business & Economics
ISBN:

Tourism Branding

Tourism Branding
Author: Liping Cai
Publisher: Emerald Group Publishing
Total Pages: 306
Release: 2009-12-21
Genre: Business & Economics
ISBN: 184950721X

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.