MKTG

MKTG
Author: Charles W. Lamb
Publisher: Cengage Learning
Total Pages: 400
Release: 2018-05-07
Genre: Business & Economics
ISBN: 9781337671842

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Business Communication

Essentials of Business Communication
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
Total Pages: 0
Release: 2004
Genre: Business communication
ISBN: 9780324233643

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Principles of Management

Principles of Management
Author: David S. Bright
Publisher:
Total Pages: 0
Release: 2023-05-16
Genre:
ISBN: 9781998109166

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Introduction to Business

Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Total Pages: 1455
Release: 2024-09-16
Genre: Business & Economics
ISBN:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Physics for Scientists and Engineers

Physics for Scientists and Engineers
Author: Raymond Serway
Publisher: Cengage Learning
Total Pages: 1344
Release: 2013-01-01
Genre: Science
ISBN: 9781133953951

As a market leader, PHYSICS FOR SCIENTISTS AND ENGINEERS is one of the most powerful brands in the physics market. While preserving concise language, state-of-the-art educational pedagogy, and top-notch worked examples, the Ninth Edition highlights the Analysis Model approach to problem-solving, including brand-new Analysis Model Tutorials, written by text co-author John Jewett, and available in Enhanced WebAssign. The Analysis Model approach lays out a standard set of situations that appear in most physics problems, and serves as a bridge to help students identify the correct fundamental principle--and then the equation--to utilize in solving that problem. The unified art program and the carefully thought out problem sets also enhance the thoughtful instruction for which Raymond A. Serway and John W. Jewett, Jr. earned their reputations. The Ninth Edition of PHYSICS FOR SCIENTISTS AND ENGINEERS continues to be accompanied by Enhanced WebAssign in the most integrated text-technology offering available today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Foolish Almanak

The Foolish Almanak
Author: Theodore Roosevelt
Publisher: Library of Alexandria
Total Pages: 67
Release:
Genre: Fiction
ISBN: 1465531300

The Rough Guide to Climate Change

The Rough Guide to Climate Change
Author: Robert Henson
Publisher: Rough Guides UK
Total Pages: 418
Release: 2011-05-02
Genre: Science
ISBN: 140538865X

The Rough Guide to Climate Change gives the complete picture of the single biggest issue facing the planet. Cutting a swathe through scientific research and political debate, this completely updated 3rd edition lays out the facts and assesses the options-global and personal-for dealing with the threat of a warming world. The guide looks at the evolution of our atmosphere over the last 4.5 billion years and what computer simulations of climate change reveal about our past, present and future. This updated edition includes scientific findings that have emerged since the 2007 report from the Intergovernmental Panel on Climate Change (IPCC), as well as background on recent controversies and an updated politics section that reflects post-Copenhagen developments. Discover how rising temperatures and sea levels, plus changes to extreme weather patterns, are already affecting life around the world. The Rough Guide to Climate Change unravels how governments, scientists and engineers plan to tackle the problem and includes information on what you can do to help.

The College Writer

The College Writer
Author: Randall VanderMey
Publisher:
Total Pages: 0
Release: 2006-01-10
Genre: English language
ISBN: 9780618642021

[This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.

Principles of Information Security

Principles of Information Security
Author: Michael E. Whitman
Publisher: Course Technology
Total Pages: 752
Release: 2021-06-15
Genre:
ISBN: 9780357506431

Discover the latest trends, developments and technology in information security with Whitman/Mattord's market-leading PRINCIPLES OF INFORMATION SECURITY, 7th Edition. Designed specifically to meet the needs of information systems students like you, this edition's balanced focus addresses all aspects of information security, rather than simply offering a technical control perspective. This overview explores important terms and examines what is needed to manage an effective information security program. A new module details incident response and detection strategies. In addition, current, relevant updates highlight the latest practices in security operations as well as legislative issues, information management toolsets, digital forensics and the most recent policies and guidelines that correspond to federal and international standards. MindTap digital resources offer interactive content to further strength your success as a business decision-maker.