The Digital Wrap
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| Author | : Billy Marshall |
| Publisher | : Thomas Noble Books |
| Total Pages | : 156 |
| Release | : 2016-04 |
| Genre | : Business & Economics |
| ISBN | : 9780989235730 |
Is Your Service Business at Risk? The Internet is going to dramatically change service contracting. Online service features that engage the customer with thoughtful information will become competitive table stakes. The benchmarks set by Amazon in retail and Uber in car services are warning shots across the bow of your business. If you study these lessons and learn to engage your customers online, your business will thrive . . . . even in the face of new age, tech-savvy competition. In The Digital Wrap, ServiceTrade founder and CEO Billy Marshall lays out a step-by-step process that any service contracting company can implement. This book will show you how to: - Increase the perceived value of your services and add additional revenue streams - Make it easy for your technicians to provide world-class service with no added cost - Streamline your marketing efforts and expenses and grow the value of your brand - Ensure the future of your company, no matter who else tries to enter your market If you are looking for ideas to take your business to the next level, then read this book. Patrick Lynch, President and CEO, The Hiller Companies An eye-opening, entertaining and informative book that zeros in on customer-focused relationships ... guides contractors through current "best practices" for marketing in an age where everyone is seeking the attention of the customer. James Graening, CEO, B2B Sales Excellence The Digital Wrap reinforces the importance of user experience and embodies the new way of doing business. Michael Crafton, CEO, Team 360 Services
| Author | : Nancy S. Kim |
| Publisher | : Oxford University Press |
| Total Pages | : 239 |
| Release | : 2013-09-09 |
| Genre | : Law |
| ISBN | : 0199399115 |
When you visit a website, check your email, or download music, you enter into a contract that you probably don't know exists. "Wrap contracts" - shrinkwrap, clickwrap and browsewrap agreements - are non-traditional contracts that look nothing like legal documents. Contrary to what courts have held, they are not "just like" other standard form contracts, and consumers do not perceive them the same way. Wrap contract terms are more aggressive and permit dubious business practices, such as the collection of personal information and the appropriation of user-created content. In digital form, wrap contracts are weightless and cheap to reproduce. Given their low cost and flexible form, businesses engage in "contracting mania" where they use wrap contracts excessively and in a wide variety of contexts. Courts impose a duty to read upon consumers but don't impose a duty upon businesses to make contracts easy to read. The result is that consumers are subjected to onerous legalese for nearly every online interaction. In Wrap Contracts: Foundations and Ramifications, Nancy Kim explains why wrap contracts were created, how they have developed, and what this means for society. She explains how businesses and existing law unfairly burden users and create a coercive contracting environment that forces users to "accept" in order to participate in modern life. Kim's central thesis is that how a contract is presented affects and reveals the intent of the parties. She proposes doctrinal solutions - such as the duty to draft reasonably, specific assent, and a reconceptualization of unconscionability - which fairly balance the burden of wrap contracts between businesses and consumers.
| Author | : Billy Marshall |
| Publisher | : |
| Total Pages | : 162 |
| Release | : 2018-10-11 |
| Genre | : Business & Economics |
| ISBN | : 9781945586156 |
"Read the future in these pages." Steve Hayes, Senior Vice President, Brandt Companies Musicians and actors make us feel good while earning premium pay. Your service contracting company can also earn a "feel good" premium if you learn to use technology to engage your customers online with images and stories from your digital wrap. Money for Nothing reveals the science behind the premium earned by rock stars and actors and applies those lessons to commercial service contracting. Through case studies and practical advice, Billy and Shawn provide commercial service contractors a clear road map to more pay for less work using a digital wrap strategy.
| Author | : Dan Roam |
| Publisher | : Penguin |
| Total Pages | : 457 |
| Release | : 2009-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1101565918 |
The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
| Author | : Alice Starmore |
| Publisher | : Courier Dover Publications |
| Total Pages | : 264 |
| Release | : 2018-02-14 |
| Genre | : Crafts & Hobbies |
| ISBN | : 1606600834 |
Enter the world of Scottish folklore with this unique hardcover guide. Retellings of traditional tales, full-color photographs of knitted costumes inspired by the stories, plus patterns for simpler versions of the original designs.
| Author | : Jeanne W. Ross |
| Publisher | : MIT Press |
| Total Pages | : 205 |
| Release | : 2021-09-21 |
| Genre | : Business & Economics |
| ISBN | : 0262542765 |
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
| Author | : Mark Cotta Vaz |
| Publisher | : Random House Digital, Inc. |
| Total Pages | : 364 |
| Release | : 1996 |
| Genre | : Cinematography |
| ISBN | : 0345381521 |
The way that special effects are designed and then created in films is explained in this lavishly illustrated book that traces the development of the ILM company of George Lucas.
| Author | : James McQuivey |
| Publisher | : Amazon Publishing |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Business planning |
| ISBN | : 9781477800126 |
You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
| Author | : Nicholas Imparato |
| Publisher | : Hoover Institution Press |
| Total Pages | : 176 |
| Release | : 2000-05-01 |
| Genre | : Political Science |
| ISBN | : 0817998926 |
As we enter the twenty-first century, every opinion, interest, and lifestyle known to man seems to have found a home somewhere on the Internet. The new technology and the new form of commerce it has generated have opened up much debate about how to deal with traditional business issues: in particular, privacy, taxation, and contracts. In October 1999 a group of prominent executives, Hoover fellows, and academics met to discuss Internet public policy, focusing initially on privacy and taxation but then expanding the debate to include issues of contract and jurisdiction as well. Public Policy and the Internet presents the initial findings that framed those discussions and outlines proposals that should guide policymaking in the future. In "Privacy and Electronic Commerce," Mary J. Cronin surveys opinion and position papers on how to deal with online privacy, the meaning of privacy in electronic commerce, and the arguments between advocates of self-regulation and legislation. Charles E. McLure Jr. looks at fundamental questions of tax policy and the Internet in his contribution, "The Taxation of Electronic Commerce: Background and Proposal," and outlines his proposal for a single, uniform nationwide base for sales and use taxes. Margaret Jane Radin's "Retooling Contract for the Digital Era" evaluates the crisis for contract brought on by the advent of electronic commerce. Taken together, the viewpoints presented in Public Policy and the Internet reinforce the judgment that the future of e-commerce will have as much to do with how policy issues are resolved as with how any technological challenge is overcome.
| Author | : National Research Council |
| Publisher | : National Academies Press |
| Total Pages | : 136 |
| Release | : 2005-05-24 |
| Genre | : Political Science |
| ISBN | : 0309166101 |
This report is the proceedings of a 2003 symposium on "Electronic Scientific, Technical, and Medical Journal Publishing and Its Implications," which brought together experts in STM publishing, both producers and users of these publications, to: (1) identify the recent technical changes in publishing, and other factors, that influence the decisions of journal publishers to produce journals electronically; (2) identify the needs of the scientific, engineering, and medical community as users of journals, whether electronic or printed; (3) discuss the responses of not-for-profit and commercial STM publishers and of other stakeholders in the STM community to the opportunities and challenges posed by the shift to electronic publishing; and (4) examine the spectrum of proposals that has been put forth to respond to the needs of users as the publishing industry shifts to electronic information production and dissemination.
