The Development Of Marketing Management
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| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 1455 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
| Author | : Kazuo Usui |
| Publisher | : Ashgate Publishing, Ltd. |
| Total Pages | : 182 |
| Release | : 2008 |
| Genre | : History |
| ISBN | : 9780754606062 |
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
| Author | : Denise Lee Yohn |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 34 |
| Release | : 2016-12-25 |
| Genre | : |
| ISBN | : 9781541140080 |
Introducing a new workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author of the bestselling book What Great Brands Do.Scale-Up Your Brand is a step-by-step guide to develop a strong, valuable, sustainable brand strategy that will help you scale. Packed with exercises, instructions, and helpful tips36-pages with room for taking notes and documenting decisionsPlus a bonus: Brand Assessment Tool With this workbook, you will: Lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your businessSpecify how you plan to compete and winAchieve clarity, focus, and alignment on your priorities among everyone who works on your business Get your workbook now...and get ready to scale!
| Author | : Selcen Ozturkcan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 477 |
| Release | : 2018-07-30 |
| Genre | : Business & Economics |
| ISBN | : 1787145581 |
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
| Author | : Mark Tadajewski |
| Publisher | : Key Issues in Marketing Management |
| Total Pages | : 218 |
| Release | : 2018-09-18 |
| Genre | : Marketing |
| ISBN | : 9780367002152 |
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
| Author | : Mary Lou Roberts |
| Publisher | : Prentice Hall International (UK) |
| Total Pages | : 472 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780130804341 |
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
| Author | : Gary W. Randazzo |
| Publisher | : Business Expert Press |
| Total Pages | : 154 |
| Release | : 2014-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1606499610 |
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
| Author | : Robert Bartels |
| Publisher | : Publishing Horizons, Incorporated |
| Total Pages | : 406 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Geoffrey Lancaster |
| Publisher | : Routledge |
| Total Pages | : 764 |
| Release | : 2017-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
| Author | : Robert Bartels |
| Publisher | : |
| Total Pages | : 352 |
| Release | : 1976 |
| Genre | : Business & Economics |
| ISBN | : |
