The Critical Factors And Benefits Evaluation In The Businesss Construction And Implementation Of Customer Relationship Management Crm
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| Author | : Larissa T. Moss |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 576 |
| Release | : 2003-02-25 |
| Genre | : Computers |
| ISBN | : 0321630114 |
"If you are looking for a complete treatment of business intelligence, then go no further than this book. Larissa T. Moss and Shaku Atre have covered all the bases in a cohesive and logical order, making it easy for the reader to follow their line of thought. From early design to ETL to physical database design, the book ties together all the components of business intelligence." --Bill Inmon, Inmon Enterprises This is the eBook version of the print title. The eBook edition contains the same content as the print edition. You will find instructions in the last few pages of your eBook that directs you to the media files. Business Intelligence Roadmap is a visual guide to developing an effective business intelligence (BI) decision-support application. This book outlines a methodology that takes into account the complexity of developing applications in an integrated BI environment. The authors walk readers through every step of the process--from strategic planning to the selection of new technologies and the evaluation of application releases. The book also serves as a single-source guide to the best practices of BI projects. Part I steers readers through the six stages of a BI project: justification, planning, business analysis, design, construction, and deployment. Each chapter describes one of sixteen development steps and the major activities, deliverables, roles, and responsibilities. All technical material is clearly expressed in tables, graphs, and diagrams. Part II provides five matrices that serve as references for the development process charted in Part I. Management tools, such as graphs illustrating the timing and coordination of activities, are included throughout the book. The authors conclude by crystallizing their many years of experience in a list of dos, don'ts, tips, and rules of thumb. Both the book and the methodology it describes are designed to adapt to the specific needs of individual stakeholders and organizations. The book directs business representatives, business sponsors, project managers, and technicians to the chapters that address their distinct responsibilities. The framework of the book allows organizations to begin at any step and enables projects to be scheduled and managed in a variety of ways. Business Intelligence Roadmap is a clear and comprehensive guide to negotiating the complexities inherent in the development of valuable business intelligence decision-support applications.
| Author | : Cybellium |
| Publisher | : Cybellium |
| Total Pages | : 227 |
| Release | : |
| Genre | : Study Aids |
| ISBN | : 1836793936 |
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
| Author | : Srivastava Mallika |
| Publisher | : Vikas Publishing House |
| Total Pages | : 368 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 9325974118 |
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
| Author | : Khanlari, Amir |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2015-07-16 |
| Genre | : Business & Economics |
| ISBN | : 1466685875 |
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
| Author | : Godara, Varuna |
| Publisher | : IGI Global |
| Total Pages | : 412 |
| Release | : 2008-10-31 |
| Genre | : Computers |
| ISBN | : 1605662216 |
Provides extensive information about pervasive computing and its implications from various perspectives so that current and future pervasive service providers can make responsible decisions about where, when and how to use this technology.
| Author | : Nas?r, Süphan |
| Publisher | : IGI Global |
| Total Pages | : 340 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466682329 |
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
| Author | : Sumeet Dua |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 384 |
| Release | : 2011-02-28 |
| Genre | : Computers |
| ISBN | : 3642194222 |
This book constitutes the refereed proceedings of the 5th International Conference on Information Systems, Technology and Management, ICISTM 2011, held in Gurgaon, India, in March 2011. The 35 revised full papers presented together with 4 short papers were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on information management, information systems, information technology, healthcare information management and technology, business intelligence, applications, as well as management science and education.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 350 |
| Release | : 2018-05-25 |
| Genre | : Business & Economics |
| ISBN | : 1522556206 |
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
| Author | : Joe Peppard |
| Publisher | : John Wiley & Sons |
| Total Pages | : 504 |
| Release | : 2016-04-18 |
| Genre | : Business & Economics |
| ISBN | : 047003467X |
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
| Author | : Elliot Bendoly |
| Publisher | : Stanford University Press |
| Total Pages | : 274 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780804750981 |
Strategic ERP Extension and Use is a compilation of the best in modern thought by established business leaders and research institutions on how unique ERP capabilities are being used today and what strategic opportunities they now provide to managers.
