Creative Strategy and the Business of Design

Creative Strategy and the Business of Design
Author: Douglas Davis
Publisher: Simon and Schuster
Total Pages: 203
Release: 2016-06-14
Genre: Design
ISBN: 1440341613

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

The Creative Blueprint: How to Turn Your Creativity Into a Thriving Business and Work on Purpose

The Creative Blueprint: How to Turn Your Creativity Into a Thriving Business and Work on Purpose
Author: A. Edmond
Publisher: Abundant Business Blueprint
Total Pages: 88
Release: 2018-12-02
Genre: Self-Help
ISBN: 9781790116515

Ready to live on purpose and build a thriving business that embraces your creative potential? There are intimately interconnected elements that contribute to your ability to thrive as a creative or entrepreneur. When these elements are in balance you feel confident and have an intuitive ability to make the best decisions. As a creator or innovator, this is critical to your personal sense of well-being as well as the health of your business or creative pursuits. The foundational elements of The Creative Blueprint are fulfillment, freedom and fortune -- keys to self-identify and success -- and all three must be balanced in order to thrive. Freedom means empowerment to live on your own terms and freely express your ideas, talents and interests. Fulfillment is obtained by listening to your intuition and building a growth mindset to enhance creative output. Fortune is a natural byproduct of mastering the art of creating wealth for others so you can live abundantly as well. This book is for you if you are: trying to start a business or creative pursuit but can't get it off the ground, wanting to grow a business or creative pursuit that's not earning as much as you'd like struggling to balance your business or creative pursuit with your personal life It is especially relevant to you if you're facing fear, frustration or failure as you pursue a purpose-driven life and build your business. As these emotions are symptoms of a lack of flow -- blocks in one or more areas of your creativity that are hindering you from creating, innovating and working at your most optimal state. The Creative Blueprint is the first book in the Abundant Business Blueprint series of lightweight guides designed especially for independent spirits -- designers, freelancers, coaches, consultants and small business owners -- who want to build a thriving, purpose-driven business that gives them freedom, fulfillment and financial success.

The Psychology of Graphic Design Pricing

The Psychology of Graphic Design Pricing
Author: Michael C Janda
Publisher: Independently Published
Total Pages: 208
Release: 2019-02-07
Genre:
ISBN: 9781794390140

Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

Make It Happen Blueprint

Make It Happen Blueprint
Author: Michelle McCullough
Publisher: Morgan James Publishing
Total Pages: 163
Release: 2017-05-26
Genre: Business & Economics
ISBN: 1683501152

“[McCullough] shares fresh ideas, content, and strategies for creating a life and a business that you love. Reading this book will elevate your life!” —Tiffany Peterson, professional speaker, TiffanySpeaks.com The managing director for Startup Princess—listed by Forbes as “One of the Top 10 Resources for Women Entrepreneurs”—Michelle McCullough is a popular small business influencer who runs her own consulting firms. Now, in Make It Happen Blueprint, she “lifts the curtain on success to show there is no secret genetic code for high performers, and, in fact, everyone has what it takes to be successful” (Richie Norton, #1 bestselling author, from the foreword). Sharing her own stories of triumphs and failures, she includes eighteen easy principles that will help you overcome mundane dissatisfactions to create a life—and a career—filled with purpose and passion. “As entrepreneurs we often feel alone. McCullough’s book Make It Happen reminds us that we are all in this together. She manages to rekindle your purpose as well as provides pertinent ideas and strategies to help you perform at your best. I love the way she provides a section at the end of each chapter to help you implement the things you read and learn in Make It Happen. Every purposeful entrepreneur should have this book on their nightstand!” —Nicole Carpenter, CEO of MOMentity.com and bestselling author of 52 Weeks to Fortify Your Family “Michelle’s chapter ‘Raising High Performers’ is great! . . . [Her] suggestions and principles really resonated with me and I believe they would absolutely help parents to raise children who thrive!” —Tara Kennedy-Kline, author of Stop Raising Einstein

How Creativity Rules the World

How Creativity Rules the World
Author: Maria Brito
Publisher: HarperCollins Leadership
Total Pages: 286
Release: 2022-03-15
Genre: Business & Economics
ISBN: 1400235391

Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.

The Personal Business Plan

The Personal Business Plan
Author: Stephen Bruyant-Langer
Publisher: John Wiley & Sons
Total Pages: 245
Release: 2013-10-14
Genre: Business & Economics
ISBN: 1118744136

Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life

Give Yourself Margin

Give Yourself Margin
Author: Stacie Bloomfield
Publisher: Andrews McMeel Publishing
Total Pages: 104
Release: 2020-09-15
Genre: Self-Help
ISBN: 1524866253

An inspiring interactive guide to embracing imperfection and creating space for creativity in your mind and your life. “Give yourself margin” is a sewing maxim about leaving enough excess fabric to account for potential mistakes. This book from successful designer Stacie Bloomfield is about giving yourself the space—the mental margin—to reconnect with your creative self by trying new things and, yes, even by failing sometimes. With lush illustrations, empowering interactive prompts, and inspiring personal stories, Give Yourself Margin is perfect for anyone who is looking to rediscover their spark.

Build Your Own Garage

Build Your Own Garage
Author: Bernd H. Schmitt
Publisher: Simon and Schuster
Total Pages: 232
Release: 2010-05-11
Genre: Business & Economics
ISBN: 0743218876

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere? To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This powerful new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side. After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox -- specific instruments for infusing creativity into all aspects of a business -- and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices. At the center of this immensely readable book are the "Mastercrafts of The Garage" -- technology, branding, and customer-experience management -- the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage. To illustrate particular aspects of creativity, Schmitt and Brown open each chapter with a story or "business parable," each written in a different genre -- horror, detective, love story, or fairy tale -- accompanied by evocative photographs. They also draw on scores of cutting-edge examples of creative, innovative ventures such as American Express's Blue, W Hotels, Eli Lilly's "Answers That Matter," SAP, and NTT DoCoMo's i-mode. Build Your Own Garage is timely and instructive reading for any manager charged with the mandate to bring to market quickly the most useful and innovative products and services. The book's Web site is www.BuildTheGarage.com

Creative Calling

Creative Calling
Author: Chase Jarvis
Publisher: HarperCollins
Total Pages: 304
Release: 2019-09-24
Genre: Business & Economics
ISBN: 0062879987

Life isn’t about “finding” fulfillment and success – it’s about creating it. Why then has creativity been given a back seat in our culture? No longer. ** A Wall Street Journal, Los Angeles Times and Publishers Weekly Bestseller ** Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition. The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill—it's a habit available to everyone: beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life. Whether your ambition is a creative career, completing a creative project, or simply cultivating a creative mindset, Creative Calling will unlock your potential via Jarvis’s memorable “IDEA” system: · Imagine your big dream, whatever you want to create—or become—in this world. · Design a daily practice that supports that dream—and a life of expression and transformation. · Execute on your ambitious plans and make your vision real. · Amplify your impact through a supportive community you’ll learn to grow and nurture.

The Bezos Blueprint

The Bezos Blueprint
Author: Carmine Gallo
Publisher: St. Martin's Press
Total Pages: 195
Release: 2022-11-15
Genre: Business & Economics
ISBN: 1250278341

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.