AN EXCEPTIONAL BOOK ON JOB-HUNTING, SELF-GROWTH & CAREER MANAGEMENT During our entire life, we're engaged in one of two sorts of activities; either we're selling something or we're sleeping. The Selling in life starts with first 'cry for milk' of the baby and it continues till........ One of the most crucial but equally neglected areas of our life is realizing our innate talent and skills and passionately selling them in the marketplace at premium. Sometimes, we fail to sell our most valuable product in the job market and sometimes we under-sell ourselves. Rare are the individuals who systematically plan to invent and package themselves to sell to the best and the highest bidder. Captains of Industry Speak... "If you are the kind of person who loves to serve others, you will be well served by reading this new book. When you sell yourself, you are selling a promise to serve other people well. Keep that promise and watch your business grow." "Ron Kaufman Author, UP Your Service! " "Packed with meaningful information to grow your professional career, this book is worth a thorough read." "Dr. Nido Qubein President, High Point University" "No one should remain jobless after reading this book." "Murtaza Hashwani Chief Executive Pearl-Continental & Marriott Hotel chains, Pakistan" "A brilliant handbook for all professionals! Packed with invaluable advice and techniques, this book will help you build value in the most important piece of the sales equation - YOU. Highly recommended!" "Mike Brooks Author of, The Real Secrets of the Top 20%" "Ashraf has clearly articulated the first step to selling success Once you understand the importance of 'YOU' in the selling equations, everything is possible." "Barry Siskind Author of, Selling from the Inside Out & Powerful Exhibit Marketing" "The book is practical without fluff of exotic theories. Universities should make "The Craft of Selling "Yourself"" a part of their syllabus." "Siddique Shahid Noor Islamic Bank, Dubai" "Ashraf has provided a powerful tools kit to young aspiring graduates as well as corporate executives to catapult themselves to their ideal jobs." "Abdul Mateen Khan General Manager, Saudi Pak Bank" "Ashraf has touched upon a very important subject which most of the experienced professionals often forget! It's an exceptionally valuable guide for career professionals from internship to retirement and beyond." "Parvez Abbasi Chief Executive, Mobilezone" Ashraf Chaudhry started his life as an errand boy in a small town in Pakistan. Today, he's a successful corporate executive turned highly sought-after sales trainer. With an MBA degree from a top-notch business school of the country, Institute of Business Administration (IBA), he worked for around 15 years in Sales & Marketing fields with organizations like Caltex, Pearl-Continental & Marriott Hotel chains, Tapal Tea & WorldCall Group. His life is a success story of transformation and turn-around. For training assignments, he currently travels from Lahore/Pakistan.