Conundrum of Corporate Social Responsibility as a Tool for Brand Awareness

Conundrum of Corporate Social Responsibility as a Tool for Brand Awareness
Author: David Rewayi Mpunwa
Publisher:
Total Pages: 48
Release: 2020-02-03
Genre:
ISBN: 9783346167743

Academic Paper from the year 2019 in the subject Business economics - Customer Relationship Management, CRM, course: Research Paper, language: English, abstract: The Corporate Social Responsibility Fund enables Sea Flower to make a weighty contribution to the Lüderitz community, and subsequently to have a lasting impact on Namibia by enhancing the welfare of her people. It is, therefore, the desideratum of this paper to articulate the conundrum of Corporate Social Responsibility as a tool for brand awareness. A quantitative research design was deployed, which encapsulates collecting, analyzing and data numerically and descriptively . Survey research was conducted to collect data from the sample. The quantitative research method was employed for computation of mean, standard deviation, correlation and regression analysis. Corporate leaders are antagonized with ethical conundrum from paying bribes and discrimination. CSR is construed as a governable space by ushering to the surface some inherent structural challenge. As the cardinal point of linkage between corporate and community, the predicament and opportunities that these moots for local people, and indeed CSR practice more largely, remain relatively concealed. 48% of participants strongly agree that lack of consensus on implementing CSR issues. 12,2% neither agree nor disagree that there is a lack of consensus on implementing CSR issues. The fundamental conundrum of CSR communication is disseminating issues to stakeholders' attention and circumventing doubt towards their messages. Based on the findings, the discourse recommends that corporate entities should invest in CSR activities in all its ramification to boost their image/reputation, thereby increasing their returns. Reputation is a core asset within the industry. The execution of CSR could be construed to reduce risk. Management should prepare detailed and useful CSR reports and be transparent with the process of CSR.

The Conundrum of Corporate Social Responsibility

The Conundrum of Corporate Social Responsibility
Author: Peer C. Zumbansen
Publisher:
Total Pages: 0
Release: 2014
Genre:
ISBN:

The Trail Smelter Arbitrations of 1938 and 1941 still figure as landmark cases in International Environmental law, despite the fact that the debate continues what lessons ought best to be drawn from these proceedings. In the context of contemporary work in the area of transnational corporate activity, wrongful corporate behaviour such as environmental harm or human rights abuses, Trail Smelter can serve as a starting point for the study of effective regulation of trans-territorialized conduct of private actors. The paper highlights the challenges faced by both the persisting attempts to sue multinational corporations before domestic courts and those hoping for efficient outcomes resulting from corporate self-regulation, predominantly under the heading of corporate social responsibility (CSR). The paper places both discussions against the background of an emerging transnational law of corporate regulation, which is characterized by a mixture of domestic and international, public and private regulatory instruments. It is against this background that the lessons from Trail Smelter for the regulation of corporate conduct must be drawn with respect to the transformation of state regulation and the increasing reliance on private self-regulation.

Stages of Corporate Social Responsibility

Stages of Corporate Social Responsibility
Author: Samuel O. Idowu
Publisher: Springer
Total Pages: 263
Release: 2016-11-04
Genre: Business & Economics
ISBN: 3319435361

This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the complex and interrelated environmental, social, economic and political ecosystems within which they function. The book tracks ideas through to impacts, offering unique perspectives on stimulating topics such as awareness among female entrepreneurs in Nigeria, views of upper-management in Polish firms, Japanese CSR strategies and the social relevance of corporate initiatives, pragmatic approaches of CSR design principles in Scandinavia and many more. The book collects not only examples from different countries and global regions, but also cases from a diverse range of globally relevant industries. It discusses the different stages of CSR development at a professional, conceptual and strategic level, and integrates them into a comprehensive framework to define the adequate course of action for each stage.

Corporation, be Good!

Corporation, be Good!
Author: William C. Frederick
Publisher: Dog Ear Publishing
Total Pages: 345
Release: 2006
Genre: Business & Economics
ISBN: 1598581031

Here is the story of Corporate Social Responsibility---what it means, where it came from, where it is going, what it requires of business. Told in an eyewitness, I-was-there style by a pioneer of the study of CSR in the nation's business schools, it takes the reader through a half century of corporate scandals and fierce struggles over corporate ethics---from Ralph Nader's 1960s Campaign GM to today's white collar crimes at Enron, WorldCom, Tyco, and other Wall Street giants. It lays bare the values that drive corporate culture, explores the motivational depths of corporate strategy and policy, demonstrates how biological impulses can lead business decision makers astray, questions the relevance and ethical commitment of business school education, reveals the spiritual side of management life, and holds out hope that the New Millennium will see improvement in the ethical performance of business. William C. Frederick is one of the founders of the study of Corporate Social Responsibility in the United States and initiated some of the key concepts and analytic categories. His books include Business and Society, Social Auditing, and Values, Nature, and Culture in the American Corporation. He was president of The Society for Business Ethics and The Society for Advancement of Socio-Economics, and chaired the Social Issues in Management division of The Academy of Management. He conducted studies of management education in Spain, Italy, Egypt, Yugoslavia, Ecuador, Nigeria, and Australia, and designed and taught programs for executives in U. S. corporations. He was dean of the business schools at the University of Kansas City and the University of Pittsburgh. He received a PhD in economics and anthropology from the University of Texas. Corporation, Be Good draws on the author's half-century of thinking about the social and ethical responsibilities of the modern corporation.

Putting a Price on Corporate Virtue

Putting a Price on Corporate Virtue
Author: Anastasia Giakoumelou
Publisher: EGEA spa
Total Pages: 174
Release: 2020-11-16T22:36:00+01:00
Genre: Business & Economics
ISBN: 8823819903

It has been a buzzword for decades and gained the title of a global megatrend. With many endorsing and others discrediting its importance, what are the real economics of corporate social responsibility? How do we measure sustainability in corporations and who does it benefit? Is any effort appreciated by the market and the public? Is CSR merely in fashion or does it have a concrete place in a quantitative science such as finance? These are some of the questions this book deals with. We discuss the shift from a shareholder-oriented business world towards a stakeholder-oriented system and explore how CSR fairs with the traditional financial theories and corporate law. A new view of CSR sees it as a means to reconciliate the conundrum “shareholders or stakeholders” and gives a paradigm that combines the two. Furthermore, we move past the current belief that investors inject capital into more sustainable corporations while sacrificing returns and investigate the role of sustainability in a firm’s risk profile. What if investors gain less out of responsible investments because they risk less? In the second part of the book, we test how real market actors respond to corporate social performance. We look into the potential of CSR to be incorporated in risk valuations as performed by credit rating agencies, the debt market’s investors and corporate management itself. What we discover is a complex but intriguing reality that offers bright new horizons for corporations worldwide.

The Oxford Handbook of Corporate Social Responsibility

The Oxford Handbook of Corporate Social Responsibility
Author: Andrew Crane
Publisher: Oxford Handbooks Online
Total Pages: 609
Release: 2008-02-14
Genre: Business & Economics
ISBN: 0199211590

CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Corporate Social Responsibility

Corporate Social Responsibility
Author: Subhabrata Bobby Banerjee
Publisher: Edward Elgar Publishing
Total Pages: 220
Release: 2009-01-01
Genre: Business & Economics
ISBN: 184720855X

This book has many merits. It will make fascinating reading for the increasing number of organizational scholars who wonder how organizational research can engage more in accounting for the impact of corporations on their environment in a broad sense. Bahar Ali Kazmi, Bernard Leca and Philippe Naccache, Organization Studies This book is for those who will enjoy a thoughtful and informative monograph that acutely summarises and refreshes critique from a political and sociological perspective. It is a comprehensive re-interpretation of the corporate world and the evidently meretricious regime of CSR which makes it an enjoyable compendium for critical management studies fans . . this erudite volume will be valuable to mainstream, social science academics either involved in (or dismissive of) CSR and sustainability discourses in management education and research. David Bevan, Scandinavian Journal of Management Banerjee s book is thought provoking and must be read. But it should be read not only by corporate social responsibility scholars but by all business scholars. It is through Banerjee s provocations that we can understand the shortcomings of corporate systems and the boundaries of corporate social responsibility. Pratima Bansal, Administrative Science Quarterly This is a tour de force that carefully assembles and incisively interrogates perhaps the most pressing problem of our age: how to harness the resources of corporations to tackle global problems of poverty, oppression and environmental degradation? Banerjee does not present us with glib pronouncements or simplistic fixes. Instead, he brilliantly illuminates the scale of the challenges and lucidly assesses the relevance and value of CSR responses to date. Hugh Willmott, University of Cardiff, UK Bobby Banerjee takes on the popular mythologies of neo-liberal corporate social responsibility with enviable flair and a thoroughness of scholarship that will dismay its apologists. His critique extends from the origins of the modern corporation and its well-known abuses and excesses to far harder targets the more attractive alternatives that have been developed for theory and practice that, as Banerjee shows brilliantly, only serve to mask continuing neo-colonial abuses. Banerjee is not content simply to expose the impossibilities of doing good works whilst maximizing shareholder value, the win-win view of CSR, but he bites the bullet with some uncompromising but realistic proposals for the future reconstruction of CSR both as a field of study and as a business practice. We have needed this exposure of the bad and the ugly for a long time. The current versions of CSR are simply just not good enough. Stephen Linstead, University of York, UK Banerjee pulls the beguiling mask off corporate social responsibility. Taking the vantage point of the world s poor, he shows CSR to be a cruel hoax corporations cynical effort to undermine growing demands for economic and environmental justice. Paul S. Adler, University of Southern California, US This book problematizes the win-win assumption underlying discourses of CSR and suggests that it is a rhetoric that is invariably subordinated to that of corporate rationality. Rather than see CSR as providing the means to transform corporations by advocating a stakeholder view of the firm it argues that CSR represents an ideological movement designed to consolidate the power of transnational corporations and provide a veneer of liberality to the illiberal economic agenda of the major global institutions. Stewart Clegg, University of Technology, Sydney, Australia Professor Banerjee offers us a refreshing analysis of corporate social responsibility (CSR) in an otherwise comparatively turgid literary landscape. People may disagree with his criticism that because of its preoccupation with shareholder value, the corporation is an inappropriate agent for social change but it is backed up by strong theoretical and substantive empirical

The Routledge Handbook of Corporate Social Responsibility Communication

The Routledge Handbook of Corporate Social Responsibility Communication
Author: Amy O’Connor
Publisher: Taylor & Francis
Total Pages: 391
Release: 2022-11-22
Genre: Business & Economics
ISBN: 1000784258

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

The Debate over Corporate Social Responsibility

The Debate over Corporate Social Responsibility
Author: Steven K. May
Publisher: Oxford University Press
Total Pages: 513
Release: 2007-04-19
Genre: Business & Economics
ISBN: 019803976X

Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.