The Communication Panacea
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| Author | : Eva Berger |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 2014-11-21 |
| Genre | : Medical |
| ISBN | : 9780986076480 |
The Communication Panacea: Pediatrics and General Semantics fills a major gap in the study of the modern doctor-patient relationship, applying the principles of General Semantics to the uncanny communicative processes affecting the way patients perceive their illness, as well as their response to it. Writing in the tradition of Neil Postman, Ivan Illich, and Susan Sontag, this collaboration between a doctor of philosophy and a doctor of medicine combines an innovative theoretical approach with the stories of eight patients shared not as 'case-studies, ' but as key-moments to show how vital it is to change our mentality and our language when addressing the idea of illness itself. The authors coin the term "personalised semantic medicine" and suggest it as a strategy to regain focus on the patient within the increasingly complex, corporate-like and technological medical environment. They challenge us to make a linguistic and conceptual shift to think of medicine as art and not as war, and provide an accessible and valuable contribution to the study of language and social interaction, strategic communication, general semantics, media ecology, cultural studies, social theory, and the practice of medicine, making the book relevant for doctors, patients, and policy makers, as well as media and health communication scholars.
| Author | : Eldon Taylor |
| Publisher | : Just Another Reality Publishing |
| Total Pages | : 150 |
| Release | : 1990 |
| Genre | : History |
| ISBN | : |
| Author | : Otmar Issing |
| Publisher | : MIT Press |
| Total Pages | : 103 |
| Release | : 2019-09-24 |
| Genre | : Business & Economics |
| ISBN | : 0262537850 |
A leading economist and former central banker discusses the evolution of central bank communication from secretiveness to transparency and accountability. Central bank communication has evolved from secretiveness to transparency and accountability—from a reluctance to give out any information at all to the belief in communication as a panacea for effective policy. In this book, Otmar Issing, himself a former central banker, discusses the journey toward transparency in central bank communication. Issing traces the development of transparency, examining the Bank of England as an example of extreme reticence and European Central Bank's President Mario Draghi as a practitioner of effective communication. He argues that the ultimate goal of central bank communication is to make monetary policy more effective, and describes the practice and theory of communication as an evolutionary process. For a long time, the Federal Reserve never made its monetary policy decisions public; the European Central Bank, on the other hand, had to adopt a modern communication strategy from the outset. Issing discusses the importance of guiding expectations in central bank communication, and points to financial markets as the most important recipients of this communication. He discusses the obligations of accountability and transparency, although he notes that total transparency is a “mirage.” Issing argues that the central message to the public must always be that the stability of a nation's currency is the bank's priority.
| Author | : John Durham Peters |
| Publisher | : University of Chicago Press |
| Total Pages | : 304 |
| Release | : 2012-04-26 |
| Genre | : Philosophy |
| ISBN | : 0226922634 |
Communication plays a vital and unique role in society-often blamed for problems when it breaks down and at the same time heralded as a panacea for human relations. A sweeping history of communication, Speaking Into the Air illuminates our expectations of communication as both historically specific and a fundamental knot in Western thought. "This is a most interesting and thought-provoking book. . . . Peters maintains that communication is ultimately unthinkable apart from the task of establishing a kingdom in which people can live together peacefully. Given our condition as mortals, communication remains not primarily a problem of technology, but of power, ethics and art." —Antony Anderson, New Scientist "Guaranteed to alter your thinking about communication. . . . Original, erudite, and beautifully written, this book is a gem." —Kirkus Reviews "Peters writes to reclaim the notion of authenticity in a media-saturated world. It's this ultimate concern that renders his book a brave, colorful exploration of the hydra-headed problems presented by a rapid-fire popular culture." —Publishers Weekly What we have here is a failure-to-communicate book. Funny thing is, it communicates beautifully. . . . Speaking Into the Air delivers what superb serious books always do-hours of intellectual challenge as one absorbs the gradually unfolding vision of an erudite, creative author." —Carlin Romano, Philadelphia Inquirer
| Author | : Roger Dabbah |
| Publisher | : CRC Press |
| Total Pages | : 877 |
| Release | : 1998-04-15 |
| Genre | : Medical |
| ISBN | : 1135458162 |
Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R&D, the crucial topic of creativity and innovation, and the differences and similarities between general management and R&D man
| Author | : Rosemary C. Salomone |
| Publisher | : Oxford University Press |
| Total Pages | : 489 |
| Release | : 2022 |
| Genre | : English language |
| ISBN | : 0190625619 |
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
| Author | : Susan Dente Ross |
| Publisher | : Psychology Press |
| Total Pages | : 895 |
| Release | : 2004 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0805846980 |
This advanced-level communication law text provides guided readings, introductory legal material, case reading lists, and questions to guide student reading, in addition to the cases. For graduate communication law courses in media and law programs.
| Author | : |
| Publisher | : |
| Total Pages | : 342 |
| Release | : 1987-03 |
| Genre | : Education |
| ISBN | : |
| Author | : Esther Thorson |
| Publisher | : Psychology Press |
| Total Pages | : 408 |
| Release | : 2013-06-17 |
| Genre | : Business & Economics |
| ISBN | : 113478029X |
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
| Author | : Liu Lin |
| Publisher | : European Alliance for Innovation |
| Total Pages | : 1522 |
| Release | : 2023-07-24 |
| Genre | : Computers |
| ISBN | : 1631904167 |
The 2nd International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2023) was successfully held on 19-21 May 2023 in Hangzhou, China. The conference aims to present the latest research results in the areas related to Big Data, Blockchain and Economic Management, and provide an opportunity for experts and scholars from various fields to meet face-to-face, exchange new ideas and practical experiences, establish business or research relationships, and seek future international cooperation. This volume contains a collection of excellent papers from the conference, presented on topics such as computer software and computer applications, blockchain in data management, e-commerce and digital commerce, and linear regression analysis. We hope that these papers will serve as a reference for young scholars in their future research.
