The Design of Everyday Things

The Design of Everyday Things
Author: Don Norman
Publisher: Constellation
Total Pages: 370
Release: 2013-11-05
Genre: Business & Economics
ISBN: 0465050654

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Physics of Everyday Things

The Physics of Everyday Things
Author: James Kakalios
Publisher: Crown
Total Pages: 258
Release: 2018-05-15
Genre: Science
ISBN: 0770437753

Physics professor, bestselling author, and dynamic storyteller James Kakalios reveals the mind-bending science behind the seemingly basic things that keep our daily lives running, from our smart phones and digital “clouds” to x-ray machines and hybrid vehicles. Most of us are clueless when it comes to the physics that makes our modern world so convenient. What’s the simple science behind motion sensors, touch screens, and toasters? How do we glide through tolls using an E-Z Pass, or find our way to new places using GPS? In The Physics of Everyday Things, James Kakalios takes us on an amazing journey into the subatomic marvels that underlie so much of what we use and take for granted. Breaking down the world of things into a single day, Kakalios engages our curiosity about how our refrigerators keep food cool, how a plane manages to remain airborne, and how our wrist fitness monitors keep track of our steps. Each explanation is coupled with a story revealing the interplay of the astonishing invisible forces that surround us. Through this “narrative physics,” The Physics of Everyday Things demonstrates that—far from the abstractions conjured by terms like the Higgs Boson, black holes, and gravity waves—sophisticated science is also quite practical. With his signature clarity and inventiveness, Kakalios ignites our imaginations and enthralls us with the principles that make up our lives.

Probable Impossibilities

Probable Impossibilities
Author: Alan Lightman
Publisher: Vintage
Total Pages: 209
Release: 2022-04-19
Genre: Science
ISBN: 0593081323

The acclaimed author of Einstein’s Dreams tackles "big questions like the origin of the universe and the nature of consciousness ... in an entertaining and easily digestible way” (Wall Street Journal) with a collection of meditative essays on the possibilities—and impossibilities—of nothingness and infinity, and how our place in the cosmos falls somewhere in between. Can space be divided into smaller and smaller units, ad infinitum? Does space extend to larger and larger regions, on and on to infinity? Is consciousness reducible to the material brain and its neurons? What was the origin of life, and can biologists create life from scratch in the lab? Physicist and novelist Alan Lightman, whom The Washington Post has called “the poet laureate of science writers,” explores these questions and more—from the anatomy of a smile to the capriciousness of memory to the specialness of life in the universe to what came before the Big Bang. Probable Impossibilities is a deeply engaged consideration of what we know of the universe, of life and the mind, and of things vastly larger and smaller than ourselves.