The Business of Getting Business

The Business of Getting Business
Author: Joe Manausa
Publisher:
Total Pages: 224
Release: 2020-02-06
Genre: Business & Economics
ISBN: 9781912555604

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

How to Buy a Business without Being Had

How to Buy a Business without Being Had
Author: Jack (John V. M.) Gibson
Publisher: Page Publishing Inc
Total Pages: 208
Release: 2017-02-06
Genre: Business & Economics
ISBN: 1683485939

Gain access to practical tips and case studies that will help you evaluate how to buy a business and maximize your success as an entrepreneur. Before you start wading through the process of buying a business, it is imperative that you learn how to tell the good ones from the bad ones. John (Jack) Gibson, who has been helping buyers and sellers for more than thirty years, explains why some buyers and some businesses make a good fit. Learn how to value, negotiate and then buy a business and come out a winner. All you need to know to buy with confidence is clearly spelled out. “Before leaping into the arena, read Jack Gibson’s book. He has poured into it many years of relevant experience as both business owner and broker.” - Michael Haviland, MPA, Ed.D, Denver “I founded and sold two businesses over my career. I wish this book had been available to better prepare me to guide the buyers through the tough questions they needed to ask.” - Donald Mathews, Ph.D, Professor of Marketing

The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome
Author: Scott Stratten
Publisher: John Wiley & Sons
Total Pages: 275
Release: 2012-08-07
Genre: Business & Economics
ISBN: 1118315227

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Don't Get A Job, Build A Business

Don't Get A Job, Build A Business
Author: Joanne Hession
Publisher: Mercier Press Ltd
Total Pages: 186
Release: 2013-01-18
Genre: Business & Economics
ISBN: 1781171750

This book is full of the kind of information you need to run a small business successfully - whether you are just starting out, or you have an established business and you want to develop it and ensure its survival. Through a series of 'Killer Questions' the authors highlight all the important things you need to think about to make your business a success and ensure you are heading in the right direction. The book is divided into three sections: the first deals with the business owner themselves, the second addresses other people involved in the business, whether they are customers, suppliers, staff or consultants, and the third looks at the structure of and planning in the business. The informal approach and short chapters means that the book can either be read straight through or be dipped in and out of for easy reference. The authors have a combination of fifty years' business experience between them and are both currently involved in business training and coaching.

Start Your Own Business

Start Your Own Business
Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
Total Pages: 534
Release: 2018-08-14
Genre: Business & Economics
ISBN: 1613083882

In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

The Everything Start Your Own Business Book

The Everything Start Your Own Business Book
Author: Judith B Harrington
Publisher: Simon and Schuster
Total Pages: 319
Release: 2006-08-28
Genre: Business & Economics
ISBN: 1605503150

The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.

The Business Book Bible

The Business Book Bible
Author: Derek B Lewis
Publisher: Derek Lewis Ink
Total Pages: 192
Release: 2014-12-31
Genre: Business & Economics
ISBN: 9780990735601

Brian Tracy said, "This book gives you a proven strategy to write and sell an excellent book on any business subject you know and care about." Todd Sattersten, co-author of "The 100 Best Business Books of All Time," said, "No one tells you how hard it is to write a business book. Luckily, Derek's 'Bible' makes it easier-much easier." Literary agents, publishers, Fortune 500 consultants-they've all had rave reviews for "The Business Book Bible," the only full-length, in-depth book on how to put together a great thought leadership book. There are plenty of writing guides out there for memoirs, general business communication, crime thrillers, or romance novels. But until now, there's never been anywhere would-be business authors could turn to for help. That's unfortunate because business books present a completely different set of challenges. For example: - How do you connect with your readers so they trust you and your advice? - How do you artfully point to your products and services without coming off like a late-night infomercial? - How do you keep your reader engaged throughout the book, especially if your material is--shall we say--less than thrilling? No other writing guide can teach you what you need to know...and do you really want to learn the hard way? With writing your book, you want to get it right the first time. Written by a business ghostwriter, "The Business Book Bible" covers everything you need to know, from framing your authority to picking the perfect title, plus: - Figuring out how long your book should be - Winning the battle of writer's block - Nailing down your real reader (and what to do when they're different than your ideal client) - Giving away the secret sauce - The unforgivable sin in writing - Looking like a pro (and not a rank amateur) - Acting like a publisher (even if you have one) ....and much, much more. You'll learn how to follow the same 5-step process the author uses to write and ghostwrite multiple books a year. You'll see how to keep your book focused and how to cut the unnecessary material. You'll discover multiple methods of getting your ideas out of your head--and most of them don't even involve writing! John Spence, voted one of the top 100 business thought leaders in America, said, "As the author of five business books, I sure wish I had read this one earlier in my career. It's would've saved me a lot of time, headache, stress, and money." Here's a startling example of just one of the great tips and tricks contained in the book: you don't start writing a book by actually writing the book. One of the biggest mistakes first-time authors make is sitting down at their computer, expecting to start with the first word of chapter one, and then write all the way through to "The End." If only it were that easy! Amateurs try to get it perfect right from the start. The pros know that writing is a process. You start by getting all your ideas out of head and onto paper first. You'll have a jumbled mess that looks like a new jigsaw puzzle. You have to sift and sort through it to find the material worth using. Then and only then can you start piecing the puzzle together. It's a painstaking, time-consuming process-but one that's well worth it. Peter Economy, "The Management Guy" at Inc. said, "Derek Lewis's 'The Business Book Bible' is by far the most comprehensive book I have ever seen on the nuts and bolts of writing a business book. If you're planning to write a business book, then you would do well to read this book first." Start writing your book by reading this one!"

The Business of Being

The Business of Being
Author: Laurie Buchanan, PhD
Publisher: Simon and Schuster
Total Pages: 315
Release: 2018-07-10
Genre: Business & Economics
ISBN: 1631523961

This book isn’t just about being in business; it’s about the business of being. But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals. The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure). From a business plan and metrics to mission and goals with everything between—investors, clients and customers, marketing strategies, and goodwill development—this book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance “profitability”—body, mind, and spirit.

Start Your Own Business, Sixth Edition

Start Your Own Business, Sixth Edition
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
Total Pages: 507
Release: 2015-01-19
Genre: Business & Economics
ISBN: 1613083009

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Getting to Plan B

Getting to Plan B
Author: John Mullins
Publisher: Harvard Business Press
Total Pages: 267
Release: 2009-09-08
Genre: Business & Economics
ISBN: 1422152693

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.