The Business Career In Its Public Relations Classic Reprint
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| Author | : Albert Shaw |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 36 |
| Release | : 2018-08-06 |
| Genre | : |
| ISBN | : 9781724708229 |
The Business Career in its Public Relations: Large Print By Albert Shaw It is the positive and aggressive attitude toward life, the ethics of action, rather than the ethics of negation, that must control the modern business world, and that may make our modern business man the most potent factor for good in this, his own, industrial period. We are delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. The aim of our publishing program is to facilitate rapid access to this vast reservoir of literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works. To ensure a high quality product, each title has been meticulously hand curated by our staff. Our philosophy has been guided by a desire to provide the reader with a book that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic work, and that for you it becomes an enriching experience.
| Author | : Albert Shaw |
| Publisher | : Forgotten Books |
| Total Pages | : 72 |
| Release | : 2018-01-10 |
| Genre | : Self-Help |
| ISBN | : 9780428739362 |
Excerpt from The Business Career in Its Public Relations What better platform for the expression of such ideas than that furnished by the College of Commerce of the University of California? What better way to spread such thoughts than by means of their distribution in printed form? What better way to train to higher commerciai standards the minds, not only of the youths who are seeking a university education and who have in view a business career, but also of the many already engaged in business who have not had the benefit of a college training? About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
| Author | : Albert Shaw |
| Publisher | : |
| Total Pages | : 84 |
| Release | : 1904 |
| Genre | : Business ethics |
| ISBN | : |
| Author | : Albert Shaw |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
| Author | : Theodore R. Sills |
| Publisher | : Forgotten Books |
| Total Pages | : 340 |
| Release | : 2017-07-16 |
| Genre | : Business & Economics |
| ISBN | : 9780282299446 |
Excerpt from Public Relations: Principles and Procedures N its rapid growth, the business of public relations I counseling has been documented by a process reversed from the usual pattern. Instead of books first appear ing with details of activities within the field, followed by analytical philosophies on the subject, there have to date been a number of volumes on the nature and theory of public relations, but none which deals extensively with actual operations and techniques. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
| Author | : Dwight Hillis Plackard |
| Publisher | : |
| Total Pages | : 372 |
| Release | : 2015-08-04 |
| Genre | : Business & Economics |
| ISBN | : 9781332105427 |
"From now on, I think public relations is going to be the No. 1 item in the agenda of every top executive in this country." Bruce Barton's prophetic quote opens this fantastic book on Public Relations. Providing essential reading for anyone interested in the details of classic PR this book provides all the details you could possibly want, covering the topic in detail from professional organisations to psychology and what kind of pictures make the best publicity material. "Essentially, consciously or unconsciously, the public relations man is doing his part to make this a more decent and prosperous country... The reputable practitioner's first aim is to make it possible for separate interests to work together for a common good without strife or suspicion - the ultimate aim of democracy." Concluding with this inspiring and patriotic quote, and a veritable encyclopaedia of advice for new professionals this is a book that's easy to recommend. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
| Author | : Dwight Hillis Plackard |
| Publisher | : |
| Total Pages | : 380 |
| Release | : 1947 |
| Genre | : Public relations |
| ISBN | : |
| Author | : Albert Shaw |
| Publisher | : Good Press |
| Total Pages | : 31 |
| Release | : 2019-12-20 |
| Genre | : Fiction |
| ISBN | : |
The purpose of this discourse is to set forth some of the social and public aspects of trade and commerce in our modern life. We have heard much in these recent times concerning the State in its relation to trade, industry, and the economic concerns of individuals and groups. Rapidly changing conditions, however, make it fitting that more should be said from the opposite standpoint;—that is to say, regarding the responsibilities of the business community as such toward the State in particular and toward the whole social organism in general.
| Author | : Albert Shaw |
| Publisher | : Palala Press |
| Total Pages | : 72 |
| Release | : 2016-05-16 |
| Genre | : |
| ISBN | : 9781356707171 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
| Author | : Harold Burson |
| Publisher | : RosettaBooks |
| Total Pages | : 390 |
| Release | : 2017-10-03 |
| Genre | : Biography & Autobiography |
| ISBN | : 0795350449 |
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
