Brandweek

Brandweek
Author:
Publisher:
Total Pages: 962
Release: 2005-04
Genre: Advertising
ISBN:

Brandweek

Brandweek
Author: Bruce David Baum
Publisher:
Total Pages: 0
Release: 1999
Genre:
ISBN: 9789990163766

Dictionary of Marketing Communications

Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publisher: SAGE
Total Pages: 260
Release: 2004
Genre: Business & Economics
ISBN: 9780761927716

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.