The Brand Of Print
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Author | : Andie Silva |
Publisher | : BRILL |
Total Pages | : 260 |
Release | : 2019-10-01 |
Genre | : History |
ISBN | : 9004410244 |
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
Author | : Bertrand Pellegrin |
Publisher | : Simon and Schuster |
Total Pages | : 250 |
Release | : 2010-02-16 |
Genre | : Business & Economics |
ISBN | : 1581157290 |
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author | : Debbie Millman |
Publisher | : Skyhorse Publishing Inc. |
Total Pages | : 337 |
Release | : 2011-10-10 |
Genre | : Biography & Autobiography |
ISBN | : 1581158645 |
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
Author | : Aaron Keller |
Publisher | : Simon and Schuster |
Total Pages | : 192 |
Release | : 2016-07-21 |
Genre | : Design |
ISBN | : 1440342695 |
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author | : Michael Oriard |
Publisher | : Univ of North Carolina Press |
Total Pages | : 343 |
Release | : 2010-09-12 |
Genre | : Sports & Recreation |
ISBN | : 0807899658 |
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Author | : Andrew Pettegree |
Publisher | : |
Total Pages | : 402 |
Release | : 2015 |
Genre | : Book industries and trade |
ISBN | : 1594204969 |
A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
Author | : Jeremy Leslie |
Publisher | : Gestalten |
Total Pages | : 0 |
Release | : 2007 |
Genre | : Graphic design (Typography) |
ISBN | : 9783899551884 |
An exploration of magazines through groundbreaking visuals and editorial contributions from around the world.
Author | : |
Publisher | : |
Total Pages | : 1122 |
Release | : 1903 |
Genre | : Lithography |
ISBN | : |
Author | : René Djurup |
Publisher | : Rebidu |
Total Pages | : 400 |
Release | : 2013 |
Genre | : Computers |
ISBN | : 8777930355 |
An Android smartphone or tablet makes it possible for you to stay online and do your offices and business work wherever you are going. With Android, you can do almost any computing task you can imagine. There are more than 400,000 Android applications (apps) to choose from. The majority of the apps are games and leisure programs. However, today there are also apps for practically any type of office work and business tasks that you can imagine. Many office tasks, which until recently could only be performed using a powerful PC or laptop, can today easily be done using an Android tablet or smartphone. There are several excellent Android apps for word processing and spreadsheet calculations so that these and many other types of office work easily can be done on handheld Android device. This has led to a new way of working, which is often called mobile computing. There are many excellent brands of Android tablets and smartphones on the market. Samsung is today seen as the leading manufacturer of Android smartphones and tablets. In 2010, Samsung launched the Galaxy Tab 7.1 tablet. The Galaxy Tab 7.1 quickly became highly popular and a benchmark for other Android tablets. Later, more powerful and larger Galaxy tabs have been marketed, including the Galaxy Tab 7.7, 8.9, and 10.1. This book focuses on the Galaxy Tab 7.1. You will benefit most from the book if you have a Samsung Galaxy Tab 7.1. If you own another tablet or smartphone running on Android 2.2 (Froyo) or 2.3 (Gingerbread), you will also benefit from reading the book, as the different brands of Android 2.2./2.3 tablets and smartphones work much in the same way. The Samsung Galaxy Tab 7.1 tablet is ideal for Android mobile office computing due to its excellent communication capabilities and size. It has highly effective and versatile built-in chipsets and tools for mobile (cellular) data communication, Wi-Fi network connections, and Bluetooth communication. In addition, its GPS antenna and tools make accurate location determination and navigation possible. It fits easily into any briefcase - and even into a large pocket, making it very easy carry around. The main challenge of mobile computing is possibly to get online in different situations - in a way that is inexpensive, secure, and effective. While both mobile (cellular) broadband and public Wi-Fi networks are rapidly being expanded and improved, it may still now and then be difficult or expensive to connect, when you are outside your carrier's coverage. If you can find a fast and inexpensive connection, it may not be secure. In this book, you get the needed technical background to make it easier for you to get online in an affordable and secure way, wherever you are. You get detailed information about mobile computing using mobile broadband (cellular) networks and Wi-Fi connections. You are introduced to the mobile connection standards 2G, 3G, and 4G. You learn how to set up your Galaxy Tab for different types of mobile communication in your home country and abroad. You get detailed instructions on how to use email apps effectively on your Android smartphone and tablet. Last, you are introduced to some of the most popular and valuable Android apps for office work and other business tasks. The Samsung Galaxy Tab 7.1 exists in two different models as regards mobile communication: a CDMA/EVDO model, primarily intended for the US market; and a GSM/UMTS model, primarily intended for the non-US market. The book describes both major models.
Author | : Royce Yuen |
Publisher | : Routledge |
Total Pages | : 196 |
Release | : 2021-05-31 |
Genre | : Business & Economics |
ISBN | : 1317623010 |
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.