The Brand Glossary

The Brand Glossary
Author: Interbrand
Publisher: Springer
Total Pages: 142
Release: 2006-09-19
Genre: Business & Economics
ISBN: 0230626408

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

The Brand Glossary

The Brand Glossary
Author: Andres Vrant
Publisher: Createspace Independent Publishing Platform
Total Pages: 216
Release: 2017-03-09
Genre:
ISBN: 9781544258591

We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management --according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions-- both in words, and in practice.

The Marketing Glossary

The Marketing Glossary
Author: Mark N. Clemente
Publisher: clementebooks
Total Pages: 502
Release: 2002
Genre: Business & Economics
ISBN: 0971943400

Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

The Human Resources Glossary

The Human Resources Glossary
Author: William R. Tracey
Publisher: CRC Press
Total Pages: 841
Release: 2003-12-29
Genre: Business & Economics
ISBN: 1420025317

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary answers the demand for a single authoritative source that compiles and explains the vocabulary of HR practitioners. This glossary defines HR terms and explains th

What Did You Just Say?

What Did You Just Say?
Author: Smoss
Publisher:
Total Pages: 26
Release: 2019-06-25
Genre:
ISBN: 9781076162908

I started collecting terminology about branding in 2004. It seemed like quite often words or phrases came across my radar that I hadn't heard or that I knew were appearing with greater frequency in the common lexicon. Some have become part of everyday speech, some have not survived. Others were just so bizarre as to merit attention, especially the strange scientific descriptions that figured directly or peripherally into brand methodology.In the interest of contextualizing historically I've added at the end of each entry the year in which the word was first reported in one of my brand letters. It illustrates vividly the rapid migration of vocabulary into popular use or the rapid extinction of terms in fast-media world.

The Encyclopedia of Operations Management

The Encyclopedia of Operations Management
Author: Arthur V. Hill
Publisher: FT Press
Total Pages: 406
Release: 2011-07-19
Genre: Business & Economics
ISBN: 0132883732

This is the perfect "field manual" for every supply chain or operations management practitioner and student. The field's only single-volume reference, it's uniquely convenient and uniquely affordable. With nearly 1,500 well-organized definitions, it can help students quickly map all areas of operations and supply chain management, and prepare for case discussions, exams, and job interviews. For instructors, it serves as an invaluable desk reference and teaching aid that goes far beyond typical dictionaries. For working managers, it offers a shared language, with insights for improving any process and supporting any training program. It thoroughly covers: accounting, customer service, distribution, e-business, economics, finance, forecasting, human resources, industrial engineering, industrial relations, inventory management, healthcare management, Lean Sigma/Six Sigma, lean thinking, logistics, maintenance engineering, management information systems, marketing/sales, new product development, operations research, organizational behavior/management, personal time management, production planning and control, purchasing, reliability engineering, quality management, service management, simulation, statistics, strategic management, systems engineering, supply and supply chain management, theory of constraints, transportation, and warehousing. Multiple figures, graphs, equations, Excel formulas, VBA scripts, and references support both learning and application. "... this work should be useful as a desk reference for operations management faculty and practitioners, and it would be highly valuable for undergraduates learning the basic concepts and terminology of the field." Reprinted with permission from CHOICE http://www.cro2.org, copyright by the American Library Association.

Brand is a Four Letter Word

Brand is a Four Letter Word
Author: Austin McGhie
Publisher: Advantage Media Group
Total Pages: 285
Release: 2012
Genre: Business & Economics
ISBN: 1599323273

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

ALA Glossary of Library and Information Science, Fourth Edition

ALA Glossary of Library and Information Science, Fourth Edition
Author: Michael Levine-Clark
Publisher: American Library Association
Total Pages: 290
Release: 2013-05-21
Genre: Language Arts & Disciplines
ISBN: 0838911110

The only things librarians seem to encounter more often than acronyms are strings of jargon and arcane technical phrases—and there are so many floating around that even just reading an article in a professional journal can bewilder experienced librarians, to say nothing of those new to the profession! Featuring thousands of revised and brand new entries, the fourth edition of ALA Glossary of Library and Information Science presents a thorough yet concise guide to the specific words that describe the materials, processes and systems relevant to the field of librarianship. A panel of experts from across the LIS world have thoroughly updated the glossary to include the latest technology- and internet-related terms, covering metadata, licensing, electronic resources, instruction, assessment, readers’ advisory, and electronic workflow. This book will become an essential part of every library’s and librarian’s reference collection and will also be a blessing for LIS students and recent graduates.