A Practical Guide to Event Promotion

A Practical Guide to Event Promotion
Author: Nigel Jackson
Publisher: Taylor & Francis
Total Pages: 243
Release: 2017-07-14
Genre: Business & Economics
ISBN: 1317426657

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

The Design Manual

The Design Manual
Author: David Whitbread
Publisher: UNSW Press
Total Pages: 358
Release: 2001
Genre: Business & Economics
ISBN: 9780868406589

A comprehensive reference guide to the design and production of documents. Written as a companion volume to the CommonwealthStyle Manual, The Design Manualis an indispensable reference for traditional and digital publishing.

Business Benchmark Upper Intermediate BULATS and Business Vantage Teacher's Resource Book

Business Benchmark Upper Intermediate BULATS and Business Vantage Teacher's Resource Book
Author: Guy Brook-Hart
Publisher: Cambridge University Press
Total Pages: 161
Release: 2013-01-24
Genre: Business & Economics
ISBN: 1107632110

La 4e de couverture indique : "Business Benchmark Second edition is the official Cambridge English preparation course for BULATS and Cambridge English : Business Vantage, also known as Business English Certificate (BEC) Vantage. A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life."

Business Benchmark Upper Intermediate BULATS Student's Book

Business Benchmark Upper Intermediate BULATS Student's Book
Author: Guy Brook-Hart
Publisher: Cambridge University Press
Total Pages: 209
Release: 2013-01-24
Genre: Business & Economics
ISBN: 1107639832

La 4e de couverture indique : "Business Benchmark Second edition is the official Cambridge English preparation course for BULATS. A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life."

Museum Exhibition Planning and Design

Museum Exhibition Planning and Design
Author: Elizabeth Bogle
Publisher: AltaMira Press
Total Pages: 419
Release: 2013-09-20
Genre: Business & Economics
ISBN: 0759122318

Great exhibits are never an accident. Planning effective exhibits is a demanding process that requires the designer to consider many different aspects and navigate numerous pitfalls while moving a project from concept to reality. In Museum Exhibition Planning and Design, Elizabeth Bogle offers a comprehensive introduction and reference to exhibition planning and design. This book focuses on both the procedural elements of successful planning, like the phases of exhibit design and all associated tasks and issues, and on the design elements that make up the realized exhibit itself, such as color, light, shape, form, space, and building materials. This helpful guide includes: Breakdown of the design and development project phases used by professional planner/designers Principles of good design as they pertain to: color, light, shape, form, space, line, balance, accent, rhythm, proportion, and scale Criteria to evaluate an exhibit and measure its success Discussion of construction contracts and procedures Discussion of building materials and their advantages and disadvantages Glossary of museum and design terms for easy reference Bogle has translated her years of experience as an exhibition planner into a guide for practitioners of all sizes and levels of experience. For the solo practitioner, perhaps working with limited or no staff in a small institution, Bogle walks through every task that will be faced as the project develops. For the staff member of a larger institution or firm, this book serves as a checklist, reinforcing the instruction that comes from peers and previous experience. Museum Exhibition Planning and Design is a useful tool for anyone interested in or involved in bringing their exhibits to life.