The Best Book On Marketing Your Android App
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| Author | : Eddie Kim |
| Publisher | : Hyperink Inc |
| Total Pages | : 85 |
| Release | : 2012-03-10 |
| Genre | : Computers |
| ISBN | : 1466215135 |
Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You've designed the perfect app, and you're wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps. You're an innovative developer, but when it comes to advertising your app, you don't know how to rally an audience like Billy Mays. However, you've found that other books offer redundant, outdated, or useless advice, and you're looking for a book that gives you specific, straight-forward strategies to dominate the market now. Eddie is here to show you his own tricks (which earned him over $180,000 a year in Android apps), which will increase your sales and teach you how to dream up bestselling Android apps for your money-making arsenal. JUST A FEW OF THE THINGS YOU'LL LEARN: * A step-by-step development guide for identifying unfilled app needs, avoiding piracy with Eddie's coding strategies, and guarding against * 3 major development mistakes * Android vs. iPhone: An analysis of the pros and cons of Android and iPhone programming * The inside scoop on increasing customer ratings, making the most of blogs and social media, and avoiding the 70-30 price split MEET EDDIE KIM Eddie is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He has been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today he sells over $180,000/year in Android apps. Eddie graduated from Stanford University in 2005.
| Author | : Eddie Kim |
| Publisher | : Hyperink Inc |
| Total Pages | : 146 |
| Release | : 2011-11-30 |
| Genre | : Computers |
| ISBN | : 1614640300 |
Android can seem intimidating, if not downright overwhelming, for a first time developer. In "The Best Book On Finding & Developing Your Android App Idea", Edward Kim walks Android rookies through the process, from conceptualization straight through to the Android market, helping them through the basics so they can get right down to what's important to their application.
| Author | : Mark Rollins |
| Publisher | : Apress |
| Total Pages | : 162 |
| Release | : 2013-08-31 |
| Genre | : Computers |
| ISBN | : 1430250089 |
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
| Author | : Jeffrey Hughes |
| Publisher | : Pearson Education |
| Total Pages | : 464 |
| Release | : 2010-09-20 |
| Genre | : Computers |
| ISBN | : 0132378256 |
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
| Author | : Jin Kim |
| Publisher | : ITMagnet |
| Total Pages | : 264 |
| Release | : 2014-06-20 |
| Genre | : Business & Economics |
| ISBN | : |
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
| Author | : Kipp Bodnar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 216 |
| Release | : 2011-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1118214307 |
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
| Author | : Andrea Vahl |
| Publisher | : John Wiley & Sons |
| Total Pages | : 790 |
| Release | : 2014-08-18 |
| Genre | : Business & Economics |
| ISBN | : 1118816188 |
A detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.
| Author | : Mike Hendrickson |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 244 |
| Release | : 2010-04-27 |
| Genre | : Computers |
| ISBN | : 1449393713 |
You can choose from thousands of apps to make your Android device do just about anything you can think of -- and probably a few things you'd never imagine. There are so many Android apps available, in fact, that it's been difficult to find the best of the bunch -- until now. Best Android Apps leads you beyond the titles in Android Market's "Top Paid" and "Top Free" bins to showcase apps that will truly delight, empower, and entertain you. The authors have tested and handpicked more than 200 apps and games, each listed with a description and details highlighting the app's valuable tips and special features. Flip through the book to browse their suggestions, or head directly to the category of your choice to find the best apps to use at work, on the town, at play, at home, or on the road. Discover great Android apps to help you: Juggle tasks Connect with friends Play games Organize documents Explore what's nearby Get in shape Travel the world Find new music Dine out Manage your money ...and much more!
| Author | : City of London College of Economics |
| Publisher | : City of London College of Economics |
| Total Pages | : 1135 |
| Release | : |
| Genre | : Education |
| ISBN | : |
Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
| Author | : Barry Burd |
| Publisher | : John Wiley & Sons |
| Total Pages | : 768 |
| Release | : 2015-08-03 |
| Genre | : Computers |
| ISBN | : 1118973801 |
Your all-encompassing guide to learning Android app development If you're an aspiring or beginning programmer interested in creating apps for the Android market—which grows in size and downloads every day—this is your comprehensive, one-stop guide. Android Application Development All-in-One For Dummies covers the information you absolutely need to get started developing apps for Android. Inside, you'll quickly get up to speed on Android programming concepts and put your new knowledge to use to manage data, program cool phone features, refine your applications, navigate confidently around the Android native development kit, and add important finishing touches to your apps. Covering the latest features and enhancements to the Android Software Developer's Kit, this friendly, hands-on guide walks you through Android programming basics, shares techniques for developing great Android applications, reviews Android hardware, and much more. All programming examples, including the sample application, are available for download from the book's website Information is carefully organized and presented in an easy-to-follow format 800+ pages of content make this an invaluable resource at an unbeatable price Written by an expert Java educator, Barry Burd, who authors the bestselling Java For Dummies Go from Android newbie to master programmer in no time with the help of Android Application Development All-in-One For Dummies!
