The Behavioral Foundations Of The Theory Of Consumer Choice Under Uncertainty
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Author | : Thodore Tsukahara (Jr.) |
Publisher | : |
Total Pages | : 0 |
Release | : 1970 |
Genre | : Economics |
ISBN | : |
"Much of microeconomic theory is cast in a normative cloak, in which guise the actors may conduct their economic lives as ideal citizens of an ideal world."--Page 1.
Author | : Theodore Tsukahara |
Publisher | : |
Total Pages | : 188 |
Release | : 1969 |
Genre | : Consumers |
ISBN | : |
Author | : Theodore Tsukahara |
Publisher | : |
Total Pages | : 406 |
Release | : 1969 |
Genre | : Consumers |
ISBN | : |
Author | : Jean-Jacques Laffont |
Publisher | : MIT Press |
Total Pages | : 312 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780262121361 |
The Economics of Uncertainty and Information may be used in conjunction with Loffont's Fundamentals of Economics in an advanced course in microeconomics.
Author | : Sanjit Dhami |
Publisher | : Oxford University Press, USA |
Total Pages | : 354 |
Release | : 2020-01-02 |
Genre | : Decision making |
ISBN | : 019885367X |
This fifth volume of The Foundations of Behavioral Economic Analysis covers behavioral models of learning. It is an essential guide for advanced undergraduate and postgraduate students seeking a concise and focused text on this important subject, and examines heuristics and biases in judgment and decision making, mental accounting, and behavioral finance and bounded rationality. This updated extract from Dhami's leading textbook allows the reader to pursue subsections of this vast and rapidly growing field and to tailor their reading to their specific interests in behavioral economics.
Author | : Menahem E. Yaari |
Publisher | : |
Total Pages | : 46 |
Release | : 1971 |
Genre | : Consumer behavior |
ISBN | : |
Author | : Itzhak Gilboa |
Publisher | : Cambridge University Press |
Total Pages | : 216 |
Release | : 2009-03-16 |
Genre | : Business & Economics |
ISBN | : 052151732X |
This book describes the classical axiomatic theories of decision under uncertainty, as well as critiques thereof and alternative theories. It focuses on the meaning of probability, discussing some definitions and surveying their scope of applicability. The behavioral definition of subjective probability serves as a way to present the classical theories, culminating in Savage's theorem. The limitations of this result as a definition of probability lead to two directions - first, similar behavioral definitions of more general theories, such as non-additive probabilities and multiple priors, and second, cognitive derivations based on case-based techniques.
Author | : Victoria Wells |
Publisher | : Edward Elgar Publishing |
Total Pages | : 625 |
Release | : 2012-01-01 |
Genre | : Business & Economics |
ISBN | : 1781005125 |
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author | : Bernt P. Stigum |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2010-12-25 |
Genre | : Social Science |
ISBN | : 9789048183647 |
In this volume we present some o~ the papers that were delivered at FUR-82 - the First International Con~erence on Foundations o~ Utility and Risk Theory in Oslo, June 1982. The purpose o~ the con~erence was to provide a ~orum within which scientists could report on interesting applications o~ modern decision theory and exchange ideas about controversial issues in the ~oundations o~ the theory o~ choice under un certainty. With that purpose in mind we have selected a mixture of applied and theoretical papers that we hope will appeal to a wide spectrum o~ readers ~rom graduate students in social science departments and business schools to people involved in making hardheaded decisions in business and government. In an introductory article Ole Hagen gives an overview o~ various paradoxes in utility and risk theory and discusses these in the light o~ scientific methodology. He concludes the article by calling ~or joint efforts to provide decision makers with warkable theories. Kenneth Arrow takes up the same issue on a broad basis in his paper where he discusses the implications o~ behavior under uncertainty for policy. In the theoretical papers the reader will ~ind attempts at de~initive Statements of the meaning o~ old concepts and suggestions for the adoption o~ new concepts. For instance, Maurice Allais discusses four di~ferent interpretations o~ the axioms o~ probability and explains the need ~or an empirical characterization o~ the concept of chance.
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 235 |
Release | : 2024-03-12 |
Genre | : Business & Economics |
ISBN | : 1040002552 |
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.