Updated in 2020 with new content! Originally published in 2016, this book was the first of its kind "how to" guide for learning how to develop a venue business on rural property. Since its publication, the original book helped thousands of people take their first steps into being a venue owner. And now the second edition has even more to offer! Looking at current conditions in the event industry as well as expanding key chapters, unlike the original, this book has been re-written for anyone at any stage of the wedding venue business planning process. Whether you are just dreaming of someday owning your own venue or a couple of years into venture, this book will have something you are looking for. The Second Edition Includes: The basic skills every successful entrepreneur needs An overview of the wedding venue business & operations Understanding permitting, policy development and land use codes How to perform and use market research to develop your venue features and services The essential steps and know-how for creating a powerful brand Understanding financials including how to set sales targets and your price so that you get the financial freedom you want Provable wedding venue marketing & sales strategies that get couples to say "I do" to you! Tips for putting your whole home-based wedding venue vision in actionable and effective goals Pivots and services for venues to consider in a post-pandemic environment Whether you own your own property or not, if you are looking for a great opportunity to take your real estate and turn it into a revenue-generating business, this book will show you how.