The Bank Marketing Handbook
Author | : Kenneth Andrew |
Publisher | : |
Total Pages | : 226 |
Release | : 1986 |
Genre | : Bank marketing |
ISBN | : 9780859413336 |
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Author | : Kenneth Andrew |
Publisher | : |
Total Pages | : 226 |
Release | : 1986 |
Genre | : Bank marketing |
ISBN | : 9780859413336 |
Author | : Evelyn Ehrlich |
Publisher | : John Wiley & Sons |
Total Pages | : 214 |
Release | : 2012-04-03 |
Genre | : Business & Economics |
ISBN | : 1118065719 |
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author | : R. Eric Reidenbach |
Publisher | : Irwin Professional Publishing |
Total Pages | : 155 |
Release | : 1994-01 |
Genre | : Business & Economics |
ISBN | : 9781557387134 |
Author | : Robert J. McMahon |
Publisher | : Irwin Professional Publishing |
Total Pages | : 339 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : 9780872671027 |
Author | : R. Eric Reidenbach |
Publisher | : Irwin Professional Publishing |
Total Pages | : |
Release | : 1994 |
Genre | : |
ISBN | : 9781557387264 |
Author | : Dinçer, Hasan |
Publisher | : IGI Global |
Total Pages | : 646 |
Release | : 2019-12-27 |
Genre | : Business & Economics |
ISBN | : 1799825604 |
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author | : Donald R. German |
Publisher | : Warren Gorham & Lamont |
Total Pages | : 214 |
Release | : 1975 |
Genre | : Bank marketing |
ISBN | : 9780882620855 |
Author | : Jain, Dhiraj |
Publisher | : IGI Global |
Total Pages | : 331 |
Release | : 2018-06-01 |
Genre | : Business & Economics |
ISBN | : 1522540369 |
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author | : Arthur Meidan |
Publisher | : |
Total Pages | : 244 |
Release | : 1984 |
Genre | : Bank management |
ISBN | : 9780333365847 |
Author | : Anthony Thomson |
Publisher | : John Wiley & Sons |
Total Pages | : 325 |
Release | : 2018-08-27 |
Genre | : Business & Economics |
ISBN | : 1119378036 |
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.