The Applied Power Of Conjoint Analysis
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Author | : Vithala R. Rao |
Publisher | : Springer Science & Business Media |
Total Pages | : 401 |
Release | : 2014-02-20 |
Genre | : Business & Economics |
ISBN | : 3540877533 |
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Author | : Jordan J. Louviere |
Publisher | : SAGE |
Total Pages | : 100 |
Release | : 1988-03 |
Genre | : Business & Economics |
ISBN | : 9780803927575 |
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Author | : Anders Gustafsson |
Publisher | : Springer Science & Business Media |
Total Pages | : 372 |
Release | : 2007-09-12 |
Genre | : Business & Economics |
ISBN | : 3540714049 |
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Author | : James N. Druckman |
Publisher | : Cambridge University Press |
Total Pages | : 577 |
Release | : 2011-06-06 |
Genre | : Political Science |
ISBN | : 0521192129 |
This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study.
Author | : Edward F. McQuarrie |
Publisher | : SAGE |
Total Pages | : 273 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1412991730 |
An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.
Author | : Yoram Wind |
Publisher | : Springer Science & Business Media |
Total Pages | : 343 |
Release | : 2013-06-05 |
Genre | : Business & Economics |
ISBN | : 0387286926 |
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author | : Dr. Subhash Jagannath Jadhav |
Publisher | : Thakur Publication Private Limited |
Total Pages | : 256 |
Release | : 2023-11-01 |
Genre | : Education |
ISBN | : 9389863112 |
Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author | : Carlo Lauro |
Publisher | : Springer Science & Business Media |
Total Pages | : 247 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3642487106 |
In the last decades, the production of goods and the offer of services have become quite complex activities mostly because of the markets globalisation, of the continuous push to the innovation and of the constant requests from more and more demanding markets. The main objective of a company system has become the achievement of the quality for the business management cycle. This cycle goes from the design (Plan) to the production (Do), from the control (Check) to the man agement (Action), as well as to the marketing and distribution. Nowadays, the Total Quality of the company system is evaluated, according to the ISO 9000 regulations, in terms of its capacity to adjust the design and the pro duction to the needs expressed (explicitly or implictly) by the final users of a product/service. In this process, the use of statistical techniques is essential not only in the classical approach of Quality Control of a product but also, and most importantly, in the Quality Design oriented to the satisfaction of customers. Thus, Total Quality refers to the global capacity of a company to fit its system to the real needs of its customers by designing products which are able to match the customers' taste and by implementing a statistical control of both the product and the Customer Satisfaction. In such a process of design and evaluation, several statistical variables are involved and with a different nature (numerical, categorical, ordinal).
Author | : Rajiv Grover |
Publisher | : SAGE |
Total Pages | : 721 |
Release | : 2006-06-23 |
Genre | : Business & Economics |
ISBN | : 141290997X |
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author | : Richard C. Dorf |
Publisher | : CRC Press |
Total Pages | : 1190 |
Release | : 1998-07-27 |
Genre | : Technology & Engineering |
ISBN | : 9781420050561 |
If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business