The Affluent Entrepreneur
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| Author | : Patrick Snow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 220 |
| Release | : 2011-03-21 |
| Genre | : Business & Economics |
| ISBN | : 0470923113 |
Take charge of your financial future and improve your overall well being In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity. The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education. Provides you with 20 proven principles to achieve success faster than you ever imagined Propels existing entrepreneurs toward reaching the next level with their business Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.
| Author | : Mel H. Abraham |
| Publisher | : Morgan James Publishing |
| Total Pages | : 227 |
| Release | : 2015-02-24 |
| Genre | : Business & Economics |
| ISBN | : 1630473316 |
Discover the Three Elements of the Entrepreneurial Mindset—the key to twenty-first century sustainable success: “A must read.” —David Bach, #1 New York Times–bestselling author of The Automatic Millionaire The Entrepreneur’s Solution introduces the Business Mastery Blueprint and the concept of sustainable success—the new model for thriving in the twenty-first century, which replaces the old standard “model of mediocrity.” New-millennium companies are blazing a very different path to an achievable and sustainable future. But what is the mindset behind the methodology? In these pages, potential and beginning entrepreneurs can learn exactly what it takes to live a rich life on every level. The Nine Entrepreneurial Essentials that make up the Three Elements of the Entrepreneurial Mindset—from the moment they are put into practice—become a game changer in growing a business and a meaningful life. “A thought-provoking new way to think about business.” —Daniel Amen, MD, author of Change Your Brain, Change Your Life Includes a foreword by Brendon Burchard, New York Times–bestselling author of High Performance Habits
| Author | : Thomas J. Stanley |
| Publisher | : Rosetta Books |
| Total Pages | : 302 |
| Release | : 2012-06-29 |
| Genre | : Business & Economics |
| ISBN | : 0795325932 |
The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 306 |
| Release | : 2019-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1613084013 |
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
| Author | : Tamsen Butler |
| Publisher | : Atlantic Publishing Company |
| Total Pages | : 290 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 1601383274 |
The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people. --
| Author | : Yakubu Zakaria |
| Publisher | : Routledge |
| Total Pages | : 478 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 042986423X |
Published in 1999. This book provides an analytical framework of the way culture influences entrepreneurial ethics and trust in a semi-industrial society. Culture provides rules and norms that govern societal behaviour. Yet it differs greatly in the way it influences economic performance across societies. The book, which embodies both general and micro-institutional perspective on economic behaviour, addresses the core question, how does culture influence entrepreneurial ethics and trust in a developing society?
| Author | : Christopher R. Jarvis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 401 |
| Release | : 2008-03-31 |
| Genre | : Business & Economics |
| ISBN | : 0470282177 |
Wealth Secrets of the Affluent reveals the ten "keys" to financial success that affluent families have used for decades. This is a must read for anyone who earns over $150,000 per year or any family that is worth over $2,000,000, as well as any advisor who makes a living assisting wealthy clients or would like to attract wealthy clients with more appropriate--and more effective--advice. There are specific strategies used to achieve unparalleled wealth, and this book puts them in perspective.
| Author | : Yuwa Wong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 193 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0470822104 |
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
| Author | : Dan Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 306 |
| Release | : 2010-01-01 |
| Genre | : Business & Economics |
| ISBN | : 161308000X |
Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.
| Author | : Mike Berry |
| Publisher | : OUP Oxford |
| Total Pages | : 224 |
| Release | : 2013-12-12 |
| Genre | : Business & Economics |
| ISBN | : 0191024031 |
This book revisits John Kenneth Galbraith's classic text The Affluent Society in the context of the background to, and causes of, the global economic crisis that erupted in 2008. Each chapter takes a major theme of Galbraith's book, distils his arguments, and then discusses to what extent they cast light on current developments, both in developed economies and in the economics discipline. The themes include: inequality, insecurity, inflation, debt, consumer behaviour, financialization, the economic role of government ('social balance'), the power of ideas, the role of power in the economy, and the nature of the good society. It considers the current problems of capitalism and the huge challenges facing democratic governments in tackling them. Written in non-technical language, this book is accessible to students of economics and the social sciences as well as to those who would have read The Affluent Society and the general reader interested in contemporary affairs and public policy.
