New Serial Titles

New Serial Titles
Author:
Publisher:
Total Pages: 1608
Release: 1996
Genre: Periodicals
ISBN:

A union list of serials commencing publication after Dec. 31, 1949.

Findex

Findex
Author:
Publisher:
Total Pages: 940
Release: 1995
Genre: Market surveys
ISBN:

Strategic Copywriting

Strategic Copywriting
Author: Edd Applegate
Publisher: Rowman & Littlefield
Total Pages: 280
Release: 2005
Genre: Business & Economics
ISBN: 9780742530683

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Industrial Marketing

Industrial Marketing
Author:
Publisher:
Total Pages: 376
Release: 1981
Genre: Advertising
ISBN:

Vol. for 1963 includes: Media-market planning guide issues (semi-annual)