Marketing Management: Text and Cases Indian Context
Author | : Tapan K. Panda |
Publisher | : Excel Books India |
Total Pages | : 780 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9788174465481 |
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Author | : Tapan K. Panda |
Publisher | : Excel Books India |
Total Pages | : 780 |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9788174465481 |
Author | : Tapan K. Panda |
Publisher | : |
Total Pages | : 757 |
Release | : 2009-09 |
Genre | : |
ISBN | : 9788174465115 |
Author | : Harsh V. Verma |
Publisher | : Excel Books India |
Total Pages | : 500 |
Release | : 2006 |
Genre | : Brand equity |
ISBN | : 9788174464804 |
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author | : S. Ramesh Kumar |
Publisher | : Pearson Education India |
Total Pages | : 392 |
Release | : 2012 |
Genre | : Marketing |
ISBN | : 9788131761397 |
Author | : Janat Shah |
Publisher | : Pearson Education India |
Total Pages | : 476 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9788131715178 |
Author | : R. SRINIVASAN |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 373 |
Release | : 2014-10-01 |
Genre | : Business & Economics |
ISBN | : 8120350308 |
The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition • A brief section on ‘Government Initiatives’ is added in Chapter 4. • Section on ‘CSR activities mandated by the Government of India’, have been incorporated in Chapter 5. • A new case study on Indian Airline has been introduced. • All case studies of the previous edition have been updated with latest company information and development.
Author | : Toshihiro Wada |
Publisher | : Motilal Banarsidass |
Total Pages | : 218 |
Release | : 2010-01-01 |
Genre | : Philosophy |
ISBN | : 8120834054 |
The present book aims at clarifying various aspects of Indian philosophy by applying concepts used in text science towards their analysis. Text science attempts to establish universal rules which apply to all forms of human expression. If we regard all human expression, 'including behaviour', as communication, it contains a meaning-system whether it has the form of language or not. The human expression may be classified as language, figure, body action, and so forth; we consider all these forms of expression to be texts, for which there must apply universal rules. The aim of text science is to explain how these rules function throughout various types of texts and thus provide a better understanding of human behaviour. Here the direction of analysis is from context to text. It is also possible to move from the text. It is also possible to move from text to context. We can arrive at a new context from texts such as commentaries, which context cannot be discovered through reading only one of those texts. Such a context will certainly help us coherently interpret other texts related to the texts. The concept of context and these two directions of analysis may not be necessarily new tools to scholars of Indian studies, who often adopt this method unconsciously. However, we aim to use this method consciously here. It is an underlying principle of this book that in order to understand texts, written in Sanskrit or other languages, we need to turn our attention towards factors outside of them, such as information provided by other areas of study, which factors we call context.
Author | : Krishnamacharyulu C. S. G. |
Publisher | : Pearson Education India |
Total Pages | : 612 |
Release | : 2011-09 |
Genre | : Marketing |
ISBN | : 9788131732632 |
Author | : R. RADHAKRISHNAN |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 287 |
Release | : 2008-06-16 |
Genre | : Technology & Engineering |
ISBN | : 8120335678 |
This textbook explores the fundamental principles of Business Process Reengineering (BPR). The express aim of the book is to address the needs of MBA students opting for courses in ‘Information Technology Management or ‘Operations Management’, MCA students who opt for Business Processes as an elective, and students of BE/B.Tech Mechanical Engineering and Production Engineering for courses in Process Engineering/Automation/Management System Design. The book provides them with the concepts, methodologies, models and tools needed to understand and implement BPR. In a nutshell, the book offers a step-by-step presentation of the practical framework and management techniques needed to achieve engineering solutions for implementation of BPR in an organization. The initial chapters introduce the reader to the need for BPR and its utility in relation to IT and manufacturing. The middle chapters cover the methodology, success factors, barriers, and the technologies that are relevant for BPR implementation. The latter chapters present solutions like lean and virtual manufacturing, enterprise resource planning, and functional information systems. An exclusive chapter is devoted to concepts and tasks of software reengineering. Aided by extensive illustrations, end-of-chapter review questions, as well as a chapter consisting entirely of case studies, this book will help students develop a rich, multifaceted perspective, to enable them to handle complex management and engineering problems. The book will be useful to students in practically all branches of engineering, not just mechanical/production/industrial engineering.
Author | : Pande Sharon & Basak Swapnalekha |
Publisher | : Vikas Publishing House |
Total Pages | : 622 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 9325987600 |
In a constantly evolving service-led Indian economy, human resources have become the cornerstone of an organization's success. The management of human capability has become an art that has to be understood and mastered to run a successful enterprise. Human Resource Management: Text and Cases, 2e, explains the basic concepts of this discipline and presents cases that provide an insight into the challenges faced by HR professionals on a day-today basis. Going beyond the coverage of a traditional textbook, this book focuses on applied aspects of HRM, which capture the evolving challenges in the field. The authors have used their extensive real-world work experience in talent acquisition, and human resource development and retention to provide lucid explanation of all major concepts of human resource management. Replete with examples and cases, this title is a complete guide for all MBA students and HR practitioners. KEY FEATURES • Extensive coverage of HR best practices and innovations • Sample ?ready-to-use formats' of relevant documents • Thought-provoking chapter opening cases to set the context for learning in the text ahead • Application cases to showcase real-world implementation of concepts • PowerPoint slides and Question Bank for teachers