Telling The Design Story
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| Author | : Amy Huber |
| Publisher | : Taylor & Francis |
| Total Pages | : 367 |
| Release | : 2017-11-22 |
| Genre | : Design |
| ISBN | : 1351849212 |
When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
| Author | : Ellen Lupton |
| Publisher | : Thames & Hudson |
| Total Pages | : 159 |
| Release | : 2017 |
| Genre | : Design |
| ISBN | : 9781942303190 |
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
| Author | : Cole Nussbaumer Knaflic |
| Publisher | : John Wiley & Sons |
| Total Pages | : 284 |
| Release | : 2015-10-09 |
| Genre | : Mathematics |
| ISBN | : 1119002265 |
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
| Author | : Anna Dahlström |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 362 |
| Release | : 2019-12-12 |
| Genre | : Computers |
| ISBN | : 1491959371 |
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work
| Author | : S. J. Murray |
| Publisher | : Andered LLC |
| Total Pages | : 154 |
| Release | : 2017-08 |
| Genre | : Performing Arts |
| ISBN | : 9780692823309 |
Step by step, discover the fundamentals of designing great stories through discussion and workshop-style exercises. Although targeted specifically at screenwriters, the building blocks of the story design method are sure to empower all writers, from novelists to children's authors.
| Author | : Klaus Sommer Paulsen |
| Publisher | : Routledge |
| Total Pages | : 286 |
| Release | : 2021-07-06 |
| Genre | : Performing Arts |
| ISBN | : 1000403807 |
This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
| Author | : Garr Reynolds |
| Publisher | : Pearson Education |
| Total Pages | : 316 |
| Release | : 2009-04-15 |
| Genre | : Business & Economics |
| ISBN | : 0321601890 |
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
| Author | : Marc Silber |
| Publisher | : Mango Media Inc. |
| Total Pages | : 194 |
| Release | : 2017-05-02 |
| Genre | : Photography |
| ISBN | : 1633535703 |
The author of Create presents “an all-in-one, easily accessible handbook . . . [that] will show you how the pros do it. Study this and take your best shot” (Chase Jarvis, award-winning photographer). In Advancing Your Photography, Marc Silber provides the definitive handbook that will take you through the entire process of becoming an accomplished photographer. From teaching you the basics to exploring the stages of the full “cycle of photography,” Silber makes it easy for you to master the art form and create stunning pictures. From thousands of hours of interviews with professional photography masters, you will learn valuable insights and tips on beginner, amateur, landscape, wedding, lifestyle, sports, animal, portrait, still life, and iPhone photography. Advancing Your Photography features: · Top tips for making outstanding photographs from iconic photographers and many other leading professional photography masters of today · Numerous step-by-step examples · Guidance on training your eye to see composition with emotional impact · Tips on mastering the key points of operating your camera like a pro · Secrets to processing your images to professional standards Photography and the technology associated with it are constantly evolving, but the fundamentals remain the same. Advancing Your Photography will help to bring you the joy and satisfaction of a lifetime of pursuing the art of photography.
| Author | : Rance Greene |
| Publisher | : Association for Talent Development |
| Total Pages | : 274 |
| Release | : 2020-04-07 |
| Genre | : Business & Economics |
| ISBN | : 1950496600 |
Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.
| Author | : Barbara Freedman Doyle |
| Publisher | : Routledge |
| Total Pages | : 386 |
| Release | : 2019-02-25 |
| Genre | : Performing Arts |
| ISBN | : 1351671782 |
Great visual storytelling is possible on a minimal budget, but you have to spend a lot of energy thinking and planning. In Understanding Design in Film Production, author Barbara Freedman Doyle demonstrates how to use production design, cinematography, lighting, and locations to create an effective and compelling visual story, even on the tightest of budgets. Featuring in-depth interviews with production designers, set decorators, construction coordinators, cinematographers, costumers, and location managers talking about the techniques of their craft, it provides you with a feel for what everyone on the visual team does, how they think and plan, and how best to utilize the knowledge and skills they offer. This book guides you through how to find, secure, and manage the best locations, how to create and dress a set, and how to make old look new and new look old—all on a tight budget. With insights from experts at the top of their field, sharing how they plan for the real-world application of large-scale ideas, you’ll be able to see ways to apply their techniques to your own smaller-scale productions. Understanding Design in Film Production is a practical, hands-on guide for any aspiring filmmaker who wants to understand the basic principles of visual design in order to create exceptional looking films.
