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| Author | : James Bennett |
| Publisher | : Duke University Press |
| Total Pages | : 401 |
| Release | : 2011-02-11 |
| Genre | : Computers |
| ISBN | : 0822349108 |
Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.
| Author | : James Bennett |
| Publisher | : Duke University Press Books |
| Total Pages | : 0 |
| Release | : 2011-02-11 |
| Genre | : Performing Arts |
| ISBN | : 9780822348870 |
In Television as Digital Media, scholars from Australia, the United Kingdom, and the United States combine television studies with new media studies to analyze digital TV as part of digital culture. Taking into account technologies, industries, economies, aesthetics, and various production, user, and audience practices, the contributors develop a new critical paradigm for thinking about television, and the future of television studies, in the digital era. The collection brings together established and emerging scholars, producing an intergenerational dialogue that will be useful for anyone seeking to understand the relationship between television and digital media. Introducing the collection, James Bennett explains how television as digital media is a non-site-specific, hybrid cultural and technological form that spreads across platforms such as mobile phones, games consoles, iPods, and online video services, including YouTube, Hulu and the BBC’s iPlayer. Television as digital media threatens to upset assumptions about television as a mass medium that has helped define the social collective experience, the organization of everyday life, and forms of sociality. As often as we are promised the convenience of the television experience “anytime, anywhere,” we are invited to participate in communities, share television moments, and watch events live. The essays in this collection demonstrate the historical, production, aesthetic, and audience changes and continuities that underpin the emerging meaning of television as digital media. Contributors. James Bennett, William Boddy, Jean Burgess, John Caldwell, Daniel Chamberlain, Max Dawson, Jason Jacobs, Karen Lury, Roberta Pearson, Jeanette Steemers, Niki Strange, Julian Thomas, Graeme Turner
| Author | : Darcy Gerbarg |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 244 |
| Release | : 2008-12-10 |
| Genre | : Business & Economics |
| ISBN | : 0387799788 |
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
| Author | : Brett Hutchins |
| Publisher | : Routledge |
| Total Pages | : 256 |
| Release | : 2012 |
| Genre | : Computers |
| ISBN | : 0415887186 |
Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
| Author | : Sheila C. Murphy |
| Publisher | : Rutgers University Press |
| Total Pages | : 203 |
| Release | : 2011-03-17 |
| Genre | : Performing Arts |
| ISBN | : 0813550947 |
Now if I just remembered where I put that original TV play device--the universal remote control . . . Television is a global industry, a medium of representation, an architectural component of space, and a nearly universal frame of reference for viewers. Yet it is also an abstraction and an often misunderstood science whose critical influence on the development, history, and diffusion of new media has been both minimized and overlooked. How Television Invented New Media adjusts the picture of television culturally while providing a corrective history of new media studies itself. Personal computers, video game systems, even iPods and the Internet built upon and borrowed from television to become viable forms. The earliest personal computers, disguised as video games using TV sets as monitors, provided a case study for television's key role in the emergence of digital interactive devices. Sheila C. Murphy analyzes how specific technologies emerge and how representations, from South Park to Dr. Horrible's Sing-Along-Blog, mine the history of television just as they converge with new methods of the making and circulation of images. Past and failed attempts to link television to computers and the Web also indicate how services like Hulu or Netflix On-Demand can give rise to a new era for entertainment and program viewing online. In these concrete ways, television's role in new and emerging media is solidified and finally recognized.
| Author | : Mike Proulx |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2012-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1118239652 |
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
| Author | : Michael Robin |
| Publisher | : McGraw-Hill Professional |
| Total Pages | : 730 |
| Release | : 2000-06-30 |
| Genre | : Technology & Engineering |
| ISBN | : 9780071355810 |
Plain-talking intro to television's newest technology. Digital Television Fundamentals, Second Edition, by Michael Robin and Michel Poulin, is the ideal guide for everyone who deals with digital video production or equipment design - or who just wants to know how this new phenomenon works. Fully detailed and heavily illustrated, this easy-reading reference covers it all--from video and audio fundamentals...to bit-serial distribution and ancillary data multiplexing...to digital signal compression and distribution methods of coding and decoding. In this edition you'll find: multimedia television treatment covering technologies, hardware, systems, workstations, A/V signal processing, disk storage, servers, cameras, VCRs, CD-ROM, DVI--plus interconnections, multimedia software, systems, and applications and standardization activities; late-breaking information on the DTV standard and how it affects broadcasting equipment and operations; a focus on the importance of relevant SMPTE and CCIR-ITU standards; details on digital/analog equipment compatibility issues; much more!
| Author | : Pagani, Margherita |
| Publisher | : IGI Global |
| Total Pages | : 259 |
| Release | : 2000-01-01 |
| Genre | : Computers |
| ISBN | : 1931777543 |
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
| Author | : Arthur Lugmayr |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 264 |
| Release | : 2013-03-09 |
| Genre | : Technology & Engineering |
| ISBN | : 1475739532 |
Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.
| Author | : Sally Ann Cruikshank |
| Publisher | : Routledge |
| Total Pages | : 286 |
| Release | : 2021-09-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000434451 |
This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
