Disha's Rapid General Knowledge 2019 for Competitive Exams

Disha's Rapid General Knowledge 2019 for Competitive Exams
Author: Disha Experts
Publisher: Disha Publications
Total Pages: 121
Release: 2018-02-06
Genre:
ISBN: 9387421457

Disha's Rapid General Knowledge for Competitive Exams is the quickest way to Brush Up your General Knowledge for the Upcoming Competitive Exams. The book presents a panoramic view of India and the World along with History, Polity, Geography, Environment, Economy, General science, art and culture, sports. The text is presented in the form of Mind Maps, Infographics, Charts, Tables for better retention.

Quantitative Aptitude for CAT & other MBA Entrance Exams 3rd Edition

Quantitative Aptitude for CAT & other MBA Entrance Exams 3rd Edition
Author: Deepak Agarwal
Publisher: Disha Publications
Total Pages: 749
Release: 2017-08-01
Genre:
ISBN: 9386320665

Disha’s Quantitative Aptitude for CAT is a book focussed on mastering techniques to crack these examinations. The book starts from a basic level and moves to an expert level. The book has been updated with the solutions of past 5 years in a separate section. • Structure of the book: The book comprises of 6 Units divided into 22 chapters followed by 3 Mock Tests. Each chapter consists of Theory with Illustrations Foundation Level Exercise Standard Level Exercise Expert Level Exercise Solutions to the 3 levels of exercises Test Yourself Solutions to Test Yourself • The complete book has been divided into 5 units (Numbers, Arithmetic, Algebra, Geometry and Counting Principles) which have been further divided into 22 chapters. • Each chapter includes detailed review of all the concepts involved with exhaustive number of well discussed Illustrations. • The theory is followed by 3 levels of exercises – Foundation Level, Standard Level and Expert Level. The detailed solution to each and every question has been provided immediately at the end of the 3 exercises. • The book contains 22 Chapterwise Tests – 'Test Yourself' on the basis of latest CAT pattern after the exercises in each chapter. • At the end of the book 3 Mock Tests are provided based on the exact pattern of latest CAT exams. The solutions to the test are provided at the end of the tests. • The book contains questions of past 5 years of CAT Exam.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

MBA 2020-21

MBA 2020-21
Author: Gautam Puri
Publisher: G.K Publications Pvt.Limited
Total Pages: 918
Release: 2020-05-13
Genre:
ISBN: 9789389718805

Solved paper practice is essential for the aspirants of management entrance examinations. It is highly recommended that after completing the entire syllabus, students should solved previous years' papers regularly to become familiar with the exam paper pattern and trend of questions asked. It is with this purview that Career Launcher has come up with 30 solved papers book for XAT, IIFT, NMAT, SNAP and CMAT. The solutions to these questions have been prepared by experts. Moreover, 5 full-length mock tests based on the latest exam trend have also been provided for a comprehensive and thorough preparation. Features 30 solved papers of the XAT, IIFT, NMAT, SNAP and CMAT exams Completely solved 5 Full Length Mock Tests as per the latest pattern

Human Sperm Acrosome Reaction

Human Sperm Acrosome Reaction
Author: Patrick Fénichel
Publisher: John Libbey Eurotext
Total Pages: 518
Release: 1995
Genre: Medical
ISBN: 9782742000944

This valuable reference work provides a synthesis of the latest knowledge about the acrosomatic reaction of human sperm. The acrosomatic reaction, which is a fundamental step in the process of fertilisation, is examined on both the fundamental and clinical levels. Three very recent aspects are also dealt with: what happens to the acrosome during intracytoplasmic microinjections, the usefulness of screening spermatozoa that have completed their acrosomatic reaction, and the development of contraception by a vaccine that targets one of the proteins of the acrosome. International Symposium, Collioure, France, September 1995.

Koncepts of LR - Logical Reasoning for CAT & Other MBA Exams 3rd Edition

Koncepts of LR - Logical Reasoning for CAT & Other MBA Exams 3rd Edition
Author: Gajendra Kumar
Publisher: Disha Publications
Total Pages: 429
Release: 2019-06-03
Genre:
ISBN: 9388919130

The 3rd edition of the revised & updated book “Koncepts of LR - Logical Reasoning for CAT & Other MBA Exams” is the benchmark in the learning process for Logical Reasoning. The book is the result of an extensive analysis of the past year exams papers. It now incorporates CAT questions from the past 20 years and 8 years of IIFT, & XAT questions. The book introduces Critical Reasoning for the first time. The books major focus is on Problem Solving Caselets and it provides numerous examples, past questions and practice caselets. The entire book has been divided into 21 chapters which provide conceptual inputs along with Solved Examples followed by Exercises in 5 difficulty levels viz. Concept Applicator, Concept Builder, Concept Cracker, Concept Deviator and Data Sufficiency, with detailed solutions. The Author has taken the onus of formulating questions on his own with his expertise in the domain. The result being, more than 1600+ questions incorporated in the book each with detailed solution, a feature not available anywhere otherwise. This book serves the purpose for all the aptitude test takers looking to crack exams like CAT, XAT, SNAP, IIFT & other MBA exams.

(Free Sample) Koncepts of Numbers in Quantitative Aptitude in CAT, GMAT, XAT, CMAT, MAT & Bank PO 3rd Edition

(Free Sample) Koncepts of Numbers in Quantitative Aptitude in CAT, GMAT, XAT, CMAT, MAT & Bank PO 3rd Edition
Author: Gajendra Kumar
Publisher: Disha Publications
Total Pages:
Release:
Genre:
ISBN:

The importance of Working with Numbers has increased tremendously in all Aptitude based tests in the last few years. In CAT exam the number of questions asked have outgrown to 25%. Further Number System is the stepping stone for whole of the Quant, Data Sufficiency and Data Interpretation. The book "Koncepts of Numbers" captures Number System like never before. The book is an 100% original work by the author and contain some new copyrighted formula (not in public domain at present). With more than 1300 solved questions divided into 10 different chapters, it strengthens the basics and then further moves on to 5 difficulty levels of problems Concept Applicator (CA), Concept Builder (CB), Concept Cracker (CC), Concept Deviator (CD), Data Sufficiency (DS). The book has a 360 degree approach towards solving problems and having 20% of the total questions on Data Sufficiency. Students appearing for competitive exams like CAT, GMAT, XAT, IIFT, MAT etc. would find it extremely student friendly. It clears the ambigousness, and provides a vivid knowledge about the Number System. A musthave book for all aptitudebased exam takers. The book encapsulates Vedic Maths, Number Introduction, Factor Theory, HCF & LCM, Base System, Cyclicity, Remainders, Surds and Factorials. The books also covers past questions of various exams like, CAT, XAT, IIFT, SNAP, etc. Solutions, unlike other books where only hints are provided, are explained explicitly and elaboratively. About the Author: Mr. Gajendra Kumar has carved a niche for himself, being one of the best CAT/ GMAT trainers of Eastern India and popularly known as 'CAT Guru Gajen.' He is the FounderDirector of one of Kolkata's premier training institute. He has also to his credit 2 books written for CAT.