Tale Spin
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Author | : JT NAYAHAM |
Publisher | : Notion Press |
Total Pages | : 209 |
Release | : 2021-08-02 |
Genre | : Fiction |
ISBN | : 1639976280 |
Talespin is a colourful assortment of short stories, much like an artistic and gorgeous arrangement of exotic flowers, each with its distinctive hue and unique fragrance. This delightful bouquet comprises anecdotes pertaining to everyday life situations: some funny, some serious and some touching upon the supernatural. It is a book that will hold the reader’s undivided attention, making it difficult to put down. Although meant to be light reading, Talespin will certainly spawn emotions and memories that are bound to remain in the reader’s mind, long after the last page has been read.
Author | : Gerry McCusker |
Publisher | : Kogan Page Publishers |
Total Pages | : 348 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780749442590 |
Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.
Author | : Bobbi J. G. Weiss |
Publisher | : Golden Press |
Total Pages | : 48 |
Release | : 1991 |
Genre | : Adventure and adventurers |
ISBN | : 9781561152315 |
Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.
Author | : Sanjay Chopra |
Publisher | : Harper Collins |
Total Pages | : 157 |
Release | : 2012-11-29 |
Genre | : Fiction |
ISBN | : 9350299380 |
'Sanjay Chopra is a storyteller like those of the old days, yet he is as modern as tomorrow. Each story leaves you with a thirst for more.' -Meghnad Desai What really happened when the impetuous young Alexander met King Darius III of the mighty Persian Empire in 331 BC? Who was the nineteen-year-old hacker who rewrote the rules of the Indo-Pak conflict? What strange facts must bestselling author Preeti Mishra confront when she collaborates with her deaf-mute sister Pari on a new novel? Combining history and fantasy, and cutting a wide arc through space and time, Talespin is a collection of stories unconstrained by convention. Here, hired killers, big game hunters and Mughal damsels entice you into their world, the sixteenth century meshes comfortably with the twenty-first, and the war of Troy seems as real as World War II. Sanjay Chopra's vivid prose mythologizes history and makes believable the mythic. In the intrigue-filled world that he creates, the past and present conspire to ensure that the next spin is only a page away.
Author | : Rudyard Kipling |
Publisher | : |
Total Pages | : 334 |
Release | : 1920 |
Genre | : Animals |
ISBN | : |
Author | : John Armbruster |
Publisher | : Ten16 Press |
Total Pages | : 422 |
Release | : 2022-04-30 |
Genre | : Biography & Autobiography |
ISBN | : 9781645383147 |
A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.
Author | : Steven Brill |
Publisher | : Vintage |
Total Pages | : 482 |
Release | : 2019-04-02 |
Genre | : Political Science |
ISBN | : 0525432019 |
In this revelatory narrative covering the years 1967 to 2017, Steven Brill gives us a stunningly cogent picture of the broken system at the heart of our society. He shows us how, over the last half century, America’s core values—meritocracy, innovation, due process, free speech, and even democracy itself—have somehow managed to power its decline into dysfunction. They have isolated our best and brightest, whose positions at the top have never been more secure or more remote. The result has been an erosion of responsibility and accountability, an epidemic of shortsightedness, an increasingly hollow economic and political center, and millions of Americans gripped by apathy and hopelessness. By examining the people and forces behind the rise of big-money lobbying, legal and financial engineering, the demise of private-sector unions, and a hamstrung bureaucracy, Brill answers the question on everyone’s mind: How did we end up this way? Finally, he introduces us to those working quietly and effectively to repair the damages. At once a diagnosis of our national ills, a history of their development, and a prescription for a brighter future, Tailspin is a work of riveting journalism—and a welcome antidote to political despair.
Author | : Gerry McCusker |
Publisher | : Kogan Page Publishers |
Total Pages | : 340 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780749445720 |
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
Author | : Jake S Friedman |
Publisher | : Disney Editions |
Total Pages | : 0 |
Release | : 2020-01-07 |
Genre | : Performing Arts |
ISBN | : 9781368021913 |
When the Disney Afternoon premiered in 1990, kids tossed their backpacks aside to watch their favorite Disney television characters. Unlike with feature films, these stars had a new adventure every weekday, and their audience journeyed with them on a daily basis. Throughout the '80s and '90s, Disney raised the bar with a lineup of innovative, high-quality television animation. The characters were endearing, the writing was clever, and the art was exceptional. Those who grew up with these characters have continued their love affairs for shows like Darkwing Duck, Gargoyles, TaleSpin, and the irrepressibly beloved DuckTales, deep into adulthood. For the first time, learn the history of the Disney Afternoon shows, read interviews from the creative teams, and revel in rare, behind-the-scenes artwork, plus get the full making of story of the modern-day DuckTales series and its legacy connections to the past.
Author | : Sandra Brown |
Publisher | : Grand Central Publishing |
Total Pages | : 403 |
Release | : 2018-08-07 |
Genre | : Fiction |
ISBN | : 1455572128 |
A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.