Taboo In Advertising
Download Taboo In Advertising full books in PDF, epub, and Kindle. Read online free Taboo In Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Elsa Simões Lucas Freitas |
Publisher | : John Benjamins Publishing |
Total Pages | : 242 |
Release | : 2008-07-09 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027290490 |
Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author | : Elsa Simões Lucas Freitas |
Publisher | : John Benjamins Publishing |
Total Pages | : 240 |
Release | : 2008 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027254230 |
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author | : Chiara Bucaria |
Publisher | : Springer |
Total Pages | : 238 |
Release | : 2016-11-26 |
Genre | : Performing Arts |
ISBN | : 1137593385 |
The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.
Author | : Keith Allan |
Publisher | : |
Total Pages | : 465 |
Release | : 2019 |
Genre | : Language Arts & Disciplines |
ISBN | : 0198808194 |
This volume brings together experts from a wide range of disciplines to define and describe taboo words and language and to investigate the reasons and beliefs behind them. It examines topics such as impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.
Author | : Norman L. Farberow |
Publisher | : Routledge |
Total Pages | : 172 |
Release | : 2017-07-05 |
Genre | : Psychology |
ISBN | : 1351487183 |
Why is it so hard to investigate taboo topics? A myriad of forces shape and fashion human action, reaction, thought, and feeling, and these are not always well understood. Norman L. Farberow argues that culture itself provides structure for its members, developing in a well-defined way the rules to which they will conform. Such rules find expression not only in written laws and regulations but include, and most often stem from, unwritten folkways, customs, and especially taboos, the subject of this book.The researchers reporting in this volume take no position on the nature of a taboo itself, but concentrate on the difficulty in investigating taboos. As members of society and human beings, they do make judgments and personal investments. Thus, when taboos continue or develop without useful society-enriching functions or facilitate self-destructive activities, they raise questions about why they persist.Such topics include many areas‘some social, such as sex, death, and peace; others more academic, such as parapsychology, graphology, religion, and hypnosis. Peace and the public are included in the discussion because they are emotion-laden areas and powerful and important factors in a shrinking world and expanding universe. Peace, especially, has begun to be looked upon with suspicion perhaps a real commentary on our times. This probing collection will be sure to interest sociologists, anthropologists, and all other social scientists.
Author | : Paul, Olivia |
Publisher | : Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche |
Total Pages | : 25 |
Release | : 2003 |
Genre | : |
ISBN | : 9782895241669 |
Author | : Randall Eggert |
Publisher | : |
Total Pages | : 270 |
Release | : 2021-07-13 |
Genre | : |
ISBN | : 9781524925710 |
Author | : Sarah Bond |
Publisher | : University of Michigan Press |
Total Pages | : 335 |
Release | : 2016-10-25 |
Genre | : Business & Economics |
ISBN | : 0472130080 |
Applies new methodological approaches to the study of ancient history
Author | : Alan Watts |
Publisher | : Vintage |
Total Pages | : 169 |
Release | : 1989-08-28 |
Genre | : Philosophy |
ISBN | : 0679723005 |
A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.
Author | : Fouzia Saeed |
Publisher | : Made For Success Publishing |
Total Pages | : 267 |
Release | : 2015-08-12 |
Genre | : Political Science |
ISBN | : 1613398476 |
Taboo! is a journey of discovery into a famous red light district of Lahore, Pakistan, known as Shahi Mohalla, the Royal Bazaar, or Heera Mandi, the market of diamonds. The phenomenon of prostitution coupled with music and dance performances has ancient roots in South Asia. Regardless of the stigma attached to the prostitution, it has given birth for centuries to many well-known performing artists. The book captures a more realistic picture of the phenomenon through the stories of the people living there: the musicians, the prostitutes and their pimps, managers and customers. These people are struggling to make a living by following ancient traditions, yet not knowing clearly where they fit in the larger picture of present day society. Taboo! helps eradicate a blind spot in our understanding of the power relations associated with gender roles throughout our society.