Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour

Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour
Author: Dagmar Cyrklaff
Publisher: GRIN Verlag
Total Pages: 123
Release: 2017-06-14
Genre: Business & Economics
ISBN: 3668464138

Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.

Fashion & Sustainability

Fashion & Sustainability
Author: Kate Fletcher
Publisher: Laurence King Publishing
Total Pages: 192
Release: 2012-04-09
Genre: Design
ISBN: 1780673620

This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it. Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour abuses, toxic chemicals use and conspicuous consumption, giving rise to an undeniable tension between fashion and sustainability. The book is organized in three parts. The first part is concerned with transforming fashion products across the garment's lifecycle and includes innovation in materials, manufacture, distribution, use and re-use. The second part looks at ideas that are transforming the fashion system at root into something more sustainable, including new business models that reduce material throughput. The third section is concerned with transforming the role of fashion designers and looks to examples where the designer changes from a stylist or creator into a communicator, activist or facilitator.

Sustainability in Fashion and Textiles

Sustainability in Fashion and Textiles
Author: Miguel Angel Gardetti
Publisher: Routledge
Total Pages: 376
Release: 2017-09-08
Genre: Business & Economics
ISBN: 1351277588

There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have disappeared in regions that rely heavily on these industries. Another serious and still unresolved problem is the flexibility textile industry companies claim to need. Faced with fierce international competition, they are increasingly unable to offer job security. This is without even considering the informal-sector work proliferating both in developing and developed countries. Child labour persists within this sector despite growing pressure to halt it.Fashion demands continuous consumption. In seeking to own the latest trends consumers quickly come to regard their existing garments as inferior, if not useless. "Old" items become unwanted as quickly as new ones come into demand. This tendency towards disposability results in the increased use of resources and thus the accelerated accumulation of waste. It is obvious to many that current fashion industry practices are in direct competition with sustainability objectives; yet this is frequently overlooked as a pressing concern.It is, however, becoming apparent that there are social and ecological consequences to the current operation of the fashion industry: sustainability in the sector has been gaining attention in recent years from those who believe that it should be held accountable for the pressure it places on the individual, as well as its contribution to increases in consumption and waste disposal.This book takes a wide-screen approach to the topic, covering, among other issues: sustainability and business management in textile and fashion companies; value chain management; use of materials; sustainable production processes; fashion, needs and consumption; disposal; and innovation and design.The book will be essential reading for researchers and practitioners in the global fashion business.

Circular Economy and Re-Commerce in the Fashion Industry

Circular Economy and Re-Commerce in the Fashion Industry
Author: Shrivastava, Archana
Publisher: IGI Global
Total Pages: 204
Release: 2020-06-19
Genre: Business & Economics
ISBN: 1799827291

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

Fashion Industry

Fashion Industry
Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
Total Pages: 116
Release: 2020-02-05
Genre: Technology & Engineering
ISBN: 1789841194

Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Sustainability in Fashion

Sustainability in Fashion
Author: Claudia E. Henninger
Publisher: Springer
Total Pages: 284
Release: 2017-06-27
Genre: Business & Economics
ISBN: 3319512536

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

New Business Models for Sustainable Fashion

New Business Models for Sustainable Fashion
Author: Miguel Angel Gardetti
Publisher: Routledge
Total Pages: 130
Release: 2022-02-14
Genre: Business & Economics
ISBN: 1000122239

The fashion industry has not traditionally been associated with definitions of sustainable development and sustainability. The social and environmental challenges faced by the fashion industry concern the entire supply and demand chain, propped up by a throwaway consumer culture. In response to these sustainability challenges, some fashion companies have developed innovative social and environmental initiatives. While many of these initiatives are sympathetic, resourceful and hold real potential for generating social and environmental improvements, greater scale and scope is needed in order to bring about a more fundamental shift in current practices. This Special Issue of the Journal of Corporate Citizenship explores how sustainability can be a driver for exploring new business models within a single industrial setting, highlighting some of the sustainability initiatives that bring hope for a more sustainable future. New Business Models for Sustainable Fashion is a must-read for researchers and practitioners tackling the challenges of an industry in need of large-scale transformation.

Firms in the Fashion Industry

Firms in the Fashion Industry
Author: Laura Rienda
Publisher: Springer Nature
Total Pages: 179
Release: 2021-10-04
Genre: Business & Economics
ISBN: 3030762556

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Sustainable Technologies for Fashion and Textiles

Sustainable Technologies for Fashion and Textiles
Author: Rajkishore Nayak
Publisher: Woodhead Publishing
Total Pages: 392
Release: 2019-12-01
Genre: Technology & Engineering
ISBN: 0081028687

Sustainable Technologies for Fashion and Textiles combines the latest academic research and industrial practices to shed light on a wide range of activities that influence how the textiles industry affects the natural environment. Pressure from regulators, customers and other stakeholders has pressed companies to translate general sustainability concepts and ideas into business practices. This is leading to improvements in how the industry consumes water, electricity and chemicals, and to a reduction in the amount of waste generated by textile processes. This book groups approaches to these topics under four themes, fiber, yarn and fabric production, chemical processing, garment manufacturing and recycling. Addresses sustainability challenges that occur throughout the supply chain, from the sourcing of raw materials, to recycling finished products Provides introductions to sustainability—both in general and within the textiles industry—making this topic accessible for readers of all backgrounds Compares the advantages and disadvantages of different approaches to sustainability, helping readers avoid pitfalls when devising their own strategies

Sustainable Fashion Supply Chain Management

Sustainable Fashion Supply Chain Management
Author: Tsan-Ming Choi
Publisher: Springer
Total Pages: 202
Release: 2015-03-20
Genre: Business & Economics
ISBN: 3319127039

This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” featuring peer-reviewed papers contributed by researchers from Asia, Europe, and the US. This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic. In the fashion industry, disposable fashion under the fast fashion concept has become a trend. In this trend, fashion supply chains must be highly responsive to market changes and able to produce fashion products in very small quantities to satisfy changing consumer needs. As a result, new styles will appear in the market within a very short time and fashion brands such as Zara can reduce the whole process cycle from conceptual design to a final ready-to-sell “well-produced and packaged” product on the retail sales floor within a few weeks. From the supply chain’s perspective, the fast fashion concept helps to match supply and demand and lowers inventory. Moreover, since many fast fashion companies, e.g., Zara, H&M, and Topshop, adopt a local sourcing approach and obtain supply from local manufacturers (to cut lead time), the corresponding carbon footprint is much reduced. Thus, this local sourcing scheme under fast fashion would enhance the level of environmental friendliness compared with the more traditional offshore sourcing. Furthermore, since the fashion supply chain is notorious for generating high volumes of pollutants, involving hazardous materials in the production processes, and producing products by companies with low social responsibility, new management principles and theories, especially those that take into account consumer behaviours and preferences, need to be developed to address many of these issues in order to achieve the goal of sustainable fashion supply chain management. The topics covered include Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong; Constraints and Drivers of Growth in the Ethical Fashion Sector: The case of France; and Effects of Used Garment Collection Programmes in Fast Fashion Brands.