Doing Your Business Research Project

Doing Your Business Research Project
Author: John Beech
Publisher: SAGE
Total Pages: 361
Release: 2014-11-10
Genre: Business & Economics
ISBN: 1473906288

Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end. Key features: Chapters are structured around FAQs such as ‘How to choose a research question?’, ‘How do I go about a literature review?’ guiding you towards a full understanding of the research process Workbook tasks help you shape your thoughts on each topic, enabling you to decide your own research question and how you will research it The importance of various ideas is clearly signposted, helping you prioritise your time according to your needs and goals. Templates and checklists from the book are also available for download at the Doing Your Business Research Project companion website at study.sagepub.com/beech This interactive guide is ideal for all Business and Management students about to complete a research project or dissertation.

Research Projects for Business & Management Students

Research Projects for Business & Management Students
Author: Siah Hwee Ang
Publisher: SAGE
Total Pages: 299
Release: 2021-01-27
Genre: Business & Economics
ISBN: 1529737117

This second edition of Research Projects for Business and Management Students provides students undertaking extended research with a foundation upon which to build their practice. The author sets out each stage of a research project systematically to allow you to follow along and build an understanding of the processes involved in carrying out in depth pieces of research, as well as the functions of commonly used research methods. Conversation boxes throughout will also help situate your learning by providing examples of commonly asked questions, challenges that may occur while you carry out your research and guidance on how to answer them. Professor Siah Hwee Ang is Professor of International Business and Strategy, inaugural Chair in Business in Asia and Director of the NZ’s Southeast Asia Centre of Asia-Pacific Excellence at Victoria University of Wellington, New Zealand.

Improving Sales and Marketing Collaboration

Improving Sales and Marketing Collaboration
Author: Avinash Malshe
Publisher: Business Expert Press
Total Pages: 120
Release: 2014-12-13
Genre: Business & Economics
ISBN: 1606498037

Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.

Designing and Managing a Research Project

Designing and Managing a Research Project
Author: Michael Jay Polonsky
Publisher: SAGE
Total Pages: 252
Release: 2005
Genre: Business & Economics
ISBN: 9780761922490

`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects′ - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations′, `Undertaking the Research′, and `Communicating the Results′, which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

Essentials of Business Research

Essentials of Business Research
Author: Jonathan Wilson
Publisher: SAGE
Total Pages: 338
Release: 2010-04-20
Genre: Social Science
ISBN: 1446242692

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.