Supercharge Your Social Media Strategies
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| Author | : Jamie Turner |
| Publisher | : Pearson Education |
| Total Pages | : 854 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 0132696436 |
3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
| Author | : Simon Clifton |
| Publisher | : Simon Clifton |
| Total Pages | : 139 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : 9695592392 |
"Transform your business for 2025 with AI-driven marketing. Drive growth and stay competitive in the digital age." Artificial Intelligence is reshaping and revolutionising marketing, and it’s the game changer you’ve been waiting for. With this practical guide, AI-driven marketing is now easily accessible to small and medium-sized businesses. You'll learn how to leverage AI tools to supercharge your marketing campaigns, drive sales, gain an edge over your competitors, and enhance customer engagement—all without needing a technical background. In this book, you’ll explore: AI-powered social media automation: Schedule, optimise, and personalise posts across platforms like Instagram, Facebook, X, and LinkedIn to increase engagement and momentum with minimal effort. Automating email marketing: Design highly personalised campaigns that improve open rates and drive customer interaction. Customer segmentation and targeting: Use AI tools to pinpoint your ideal audience and deliver the right message to them at the right time. Content creation made easy: Discover AI-driven tools for generating high-quality and individually personalised blogs, newsletters, and emails quickly. Simplify and speed up market research: Understand trends and customer buying sentiment in real-time, and learn how to react swiftly and decisively before your competitors! Sales and lead generation: Learn how AI can accurately predict customer behaviour and drive sales with smarter strategies. The ethics and facts behind data privacy: Use them to build respect and trust from your customers. The book features Actionable Strategies, Cutting-Edge Techniques, and Real-World Case Studies for Competitive Growth. You’ll discover how to: Streamline your marketing efforts with automation and AI-powered tools. Personalise your customer outreach for better engagement and higher conversion rates. Stay ahead of competitors by embracing AI-driven insights and strategies. Choose the right AI tools for your business needs with clear recommendations. Understand your Marketing ROI: Learn how to really understand what is working and what isn’t, to maximise your investment in time and cash. Whether you're a business owner, manager, or professional marketeer, this book empowers you to adopt AI and transform your marketing—saving time, increasing efficiency, driving momentum, and boosting profits in the digital age.
| Author | : Shu Chen Hou |
| Publisher | : KOKOSHUNGSAN® |
| Total Pages | : 84 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
🚀 Discover the Blueprint for Unleashing a Traffic Tsunami and Skyrocketing Your Sales! 🚀 Are you ready to propel your online business to unprecedented heights? Brace yourself for "Traffic Tsunami: 70 Secrets to Supercharge Your Sales," your ultimate guide to conquering the digital landscape and achieving unrivaled success. 🌊 70 Proven Secrets Unveiled: Dive deep into a treasure trove of 70 meticulously curated strategies that will flood your website with a torrent of eager, high-converting traffic. From SEO mastery to social media sorcery, this book covers it all. 💡 Unlock Explosive Growth: Unearth the secrets to exponentially growing your online presence, capturing the attention of your target audience, and transforming casual visitors into loyal customers. Witness your sales soar as traffic floods your digital shores. 🌐 Digital Domination: Harness the power of the digital realm as you conquer search engine rankings, dominate social media platforms, and engage in cutting-edge online advertising techniques. Traffic Tsunami equips you with the arsenal needed to rule the digital waves. 💰 Monetize Your Traffic: Traffic is just the beginning. Learn how to effectively monetize your newfound visitors, turning clicks into cash with precision. Maximize your ROI and watch your revenue surge. 📈 Stay Ahead of the Curve: In a rapidly evolving digital landscape, staying current is vital. Our book provides you with the latest insights and techniques to ensure your strategies remain ahead of the competition. 🔑 Your Gateway to Success: Whether you're a seasoned digital marketer or a novice entrepreneur, "Traffic Tsunami" is your roadmap to online triumph. Unlock the secrets to supercharge your sales and ride the wave of success! 🚨 Don't let your competitors seize this opportunity before you do. "Traffic Tsunami: 70 Secrets to Supercharge Your Sales" is your key to creating an unstoppable surge of traffic and sales. Secure your copy now and let the tsunami of success begin! 🚨
| Author | : Tracy L. Tuten |
| Publisher | : SAGE |
| Total Pages | : 561 |
| Release | : 2020-11-18 |
| Genre | : Business & Economics |
| ISBN | : 1529738016 |
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
| Author | : James Goodwin |
| Publisher | : Simon and Schuster |
| Total Pages | : 317 |
| Release | : 2022-01-04 |
| Genre | : Science |
| ISBN | : 1643138685 |
The definitive guide to keeping your brain healthy for a long and lucid life, by one of the world's leading scientists in the field of brain health and ageing. The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground. In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life, and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.
| Author | : Jay Baer |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 0525537287 |
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
| Author | : Liana Evans |
| Publisher | : Pearson Education |
| Total Pages | : 471 |
| Release | : 2010-06-18 |
| Genre | : Business & Economics |
| ISBN | : 0768694914 |
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
| Author | : Jono Bacon |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 321 |
| Release | : 2019-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1400214890 |
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
| Author | : Adam Waters |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 201 |
| Release | : 2018-01-03 |
| Genre | : Computers |
| ISBN | : 0749480955 |
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits. Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
| Author | : Chetan Sharma |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2008-03-07 |
| Genre | : Business & Economics |
| ISBN | : 9780470185988 |
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.
