Sun Tzu Biztm Strategy For Small Business
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Author | : Becky Sheetz-Runkle |
Publisher | : AMACOM |
Total Pages | : 255 |
Release | : 2014-06-11 |
Genre | : Business & Economics |
ISBN | : 0814433820 |
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author | : Mark McNeilly |
Publisher | : OUP USA |
Total Pages | : 343 |
Release | : 2012-01-26 |
Genre | : Business & Economics |
ISBN | : 0199782911 |
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author | : James Sonhill DBA |
Publisher | : Sonhill Publishing LLC |
Total Pages | : 270 |
Release | : 2020-06-28 |
Genre | : Business & Economics |
ISBN | : |
Sun Tzu BIZ™: Strategy For Small Business shows how you as an entrepreneur and a small business owner can apply Sun Tzu The Art of War™ as a secret weapon in your business in order to win and succeed in your business competition. This book shows you how to develop your business authority skills, establish your business strategic position, and craft your business strategy cycle for scaling up your business from a small position to a larger position. Applying proven strategy principles and formulas in this book will make you a decisive, effective, adaptive and competitive business owner in today’s highly competitive world. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author | : Becky Sheetz-Runkle |
Publisher | : Simon and Schuster |
Total Pages | : 224 |
Release | : 2011-01-14 |
Genre | : Business & Economics |
ISBN | : 1598699075 |
In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.
Author | : Gerald A. Michaelson |
Publisher | : McGraw Hill Professional |
Total Pages | : 260 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780071427319 |
Battle-tested strategies for marketing your product or service to victory!
Author | : Robert Greene |
Publisher | : Profile Books |
Total Pages | : 496 |
Release | : 2010-09-03 |
Genre | : Self-Help |
ISBN | : 1847651429 |
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Author | : Hwi-chʻang Mun |
Publisher | : Cambridge University Press |
Total Pages | : 335 |
Release | : 2018-08-09 |
Genre | : Business & Economics |
ISBN | : 1108470300 |
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Author | : Stephen F. Kaufman |
Publisher | : Tuttle Publishing |
Total Pages | : 134 |
Release | : 2012-04-17 |
Genre | : Business & Economics |
ISBN | : 1462906265 |
Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.
Author | : James Sonhill DBA |
Publisher | : Sonhill Publishing LLC |
Total Pages | : 280 |
Release | : 2020-06-28 |
Genre | : Business & Economics |
ISBN | : |
Sun Tzu Business Strategy™ is designed to help you discover and master proven strategy principles and formulas of Sun Tzu The Art of War™ and help you apply them in your business and in your life. This book shows you how to develop your business authority skills, establish a strategic position for your business, and craft a business strategy cycle for moving up and scaling up your business. Practicing proven strategy principles and strategy formulas in this book will make you decisive and effective in the way you lead and make decisions and make you adaptive and competitive in the way you perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author | : Sun Tzu |
Publisher | : Modern Library |
Total Pages | : 1024 |
Release | : 2000-02-22 |
Genre | : History |
ISBN | : 0375754776 |
Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)