Successful Key Account Management In A Week
Download Successful Key Account Management In A Week full books in PDF, epub, and Kindle. Read online free Successful Key Account Management In A Week ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Grant Stewart |
| Publisher | : Teach Yourself |
| Total Pages | : 103 |
| Release | : 2012-03-30 |
| Genre | : Business & Economics |
| ISBN | : 1444159186 |
Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs. Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention. 'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
| Author | : David Hughes |
| Publisher | : Troubador Publishing Ltd |
| Total Pages | : 168 |
| Release | : 2020-09-15 |
| Genre | : Business & Economics |
| ISBN | : 183859485X |
Successful Key Account Management is the culmination of David Hughes’ nearly forty years of experience in a B2B (business to business) sales environment, with the last thirty years spent in a variety of key account management roles looking after strategic customers based in the UK and Europe. The ability to sell effectively is fundamental to the success of any business, and the role of account managers is to develop robust, long-term relationships between customers and their preferred suppliers. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date. It gives numerous examples and easy to follow advice that can then be adapted to the readers’ individual circumstances.
| Author | : Peter Cheverton |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 416 |
| Release | : 2015-02-03 |
| Genre | : Business & Economics |
| ISBN | : 0749469412 |
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.
| Author | : Geoff Ribbens |
| Publisher | : Teach Yourself |
| Total Pages | : 117 |
| Release | : 2012-07-06 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1444159542 |
The ability to read people's body language and send out the right signals yourself, is crucial to anyone who wants to advance their career. Written by Geoff Ribbens and Richard Thompson, leading experts on body language, this book quickly teaches you the insider secrets you need to know to in order give a successful appraisal. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
| Author | : Martin Manser |
| Publisher | : Teach Yourself |
| Total Pages | : 120 |
| Release | : 2012-06-22 |
| Genre | : Business & Economics |
| ISBN | : 1444159631 |
The ability to make a successful transition into management who wants to advance their career. Written by Martin Manser, a leading trainer of managers and highly-respected author, this book quickly teaches you the insider secrets you need to know to in order to seamlessly move up the career ladder. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
| Author | : Jermaine Edwards |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 90 |
| Release | : 2016-02-25 |
| Genre | : |
| ISBN | : 9781523776078 |
If you want to: * Know how to have more profitable customer conversations * Know how to deepen trust and build more effective customer relationships * Know how to create predictable and explosive sales from your existing customers * Know how to deepen your influence with multiple key stakeholders * Increase your sales by more than 30% with no additional sales hours needed This book is for you. This book is your customer success guide. Based on the study of more than 200 customers and 150 successful key account managers, sales directors and customer success managers from 12 industries. You can be confident that this book will be practical and real world in its examples. You can take away key insights whatever industry you're in to improve the profitability and growth of your customer sales in 90 days.This is also the only key account management book to give away more than 10 free resources to support your customer success. Start your journey to transforming your customer relationships today.
| Author | : Rus Slater |
| Publisher | : Teach Yourself |
| Total Pages | : 114 |
| Release | : 2013-02-22 |
| Genre | : Business & Economics |
| ISBN | : 144418394X |
This book will help you see that management is a responsibility, not a reward; this changes the fundamental mindset and in doing so makes you a better manager. You will learn: How to focus on what you need to achieve How to improve the day to day activities and outputs of your team How to avoid taking on too much ownership How to develop your people to make their, and your, jobs easier How to survive (and thrive) when times are tough Sunday: Get your paradigm right Monday: Improve your focus Tuesday: Improve your communication Wednesday: Improve your individuals, including yourself Thursday: Improve your processes Friday: Improve your teamwork Saturday: Use a ruler, not rules
| Author | : Marc Pettersson |
| Publisher | : Business Expert Press |
| Total Pages | : 177 |
| Release | : 2024-05-09 |
| Genre | : Business & Economics |
| ISBN | : 1637425880 |
Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management. This book reveals the secrets of how to successfully engage with customers and how to become organizationally savvy, plus practical tools for succeeding on the job. It is written for the practitioner and takes readers through the soft sides of the job, which is exactly what is needed to succeed and achieve career fulfillment. Account managers must keep the relationship fresh, with creative ways to add value to the customers so customers remain genuinely satisfied with the relationship. Losing a customer will always be a burden on the individual Key Account Manager, whatever the reason for the loss. Readers will Gain awareness of what a good customer relationship looks like, Learn tools to solve issues and improve ways of working, And most importantly, learn how to succeed as a Key Account Manager Remember, the importance of customer centricity is higher than ever. The decade long transition of the economy away from production towards services and the need to differentiate from the competition will certainly continue. A company today that fails to engage with the customers will not succeed; the era of making a good product and trusting it to sell itself is long gone.
| Author | : Alison Green |
| Publisher | : Ballantine Books |
| Total Pages | : 306 |
| Release | : 2018-05-01 |
| Genre | : Business & Economics |
| ISBN | : 0399181822 |
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
| Author | : Christine Harvey |
| Publisher | : John Murray |
| Total Pages | : 431 |
| Release | : 2015-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1473607450 |
Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
