Style Manual

Style Manual
Author:
Publisher:
Total Pages: 417
Release: 1972
Genre: Authorship
ISBN: 9780642000064

The Design Manual

The Design Manual
Author: David Whitbread
Publisher: UNSW Press
Total Pages: 386
Release: 2009
Genre: Design
ISBN: 1742230008

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

Typography & Language in Everyday Life

Typography & Language in Everyday Life
Author: Sue Walker
Publisher: Routledge
Total Pages: 218
Release: 2014-06-03
Genre: Language Arts & Disciplines
ISBN: 1317879554

Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.

Australian English - The National Language

Australian English - The National Language
Author: Gerhard Leitner
Publisher: Walter de Gruyter
Total Pages: 412
Release: 2013-02-06
Genre: Language Arts & Disciplines
ISBN: 311090487X

Australia's English raises many questions among experts and the general public. What is it like? How has English changed by being transplanted to other parts of the world? Does the rise of AusE and other varieties endanger the role of English as a world language? Past studies have often been selective, focusing on the esoteric and non-typical, and ignoring the contact situation in which Australian English has developed. This book and its companion, Australia's Many Voices. Ethnic Englishes, Indigenous and Migrant Languages. Policy and Education, develop and apply a comprehensive and integrative approach that anchors English in the entire 'habitat' of Australia's languages that it both upset and transformed. Based on a wide range of data and on the assumption that all manifestations of Australian English must cohere as a system, this book retraces the social, psycholinguistic and linguistic history of the language. It locates the contact with indigenous and migrant languages and with American English in the appropriate sociohistorical context and shows how several layers of migration have shaped it. As it stratified, it was gradually accepted and developed into a fully-fledged national variety or epicentre of English that could be raised to the status of national language. Implications on educational policy and attempts to reach out into the Asia-Pacific region have followed logically from national status. The study is of interest for specialists of English and Australian Studies as well as a range of other disciplines. Its discursive, non-technical style and presentation makes it accessible to non-specialists with no background in linguistics.