Street Logos
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| Author | : Jack Gernsheimer |
| Publisher | : Simon and Schuster |
| Total Pages | : 312 |
| Release | : 2010-02-23 |
| Genre | : Design |
| ISBN | : 1581157517 |
How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
| Author | : Sean Adams |
| Publisher | : Rockport Publishers |
| Total Pages | : 240 |
| Release | : 2006-03-01 |
| Genre | : Design |
| ISBN | : 1616736348 |
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
| Author | : Sean Adams |
| Publisher | : Rockport Publishers |
| Total Pages | : 237 |
| Release | : 2008-09-01 |
| Genre | : Design |
| ISBN | : 1616736089 |
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
| Author | : Margo Chase |
| Publisher | : Rockport Publishers |
| Total Pages | : 288 |
| Release | : 2008-05-01 |
| Genre | : Design |
| ISBN | : 161673891X |
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.
| Author | : Christopher Simmons |
| Publisher | : Rockport Publishers |
| Total Pages | : 160 |
| Release | : 2006-06-01 |
| Genre | : Design |
| ISBN | : 1610601653 |
DIVSelecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message. /div
| Author | : Pelle Ehn |
| Publisher | : MIT Press |
| Total Pages | : 393 |
| Release | : 2014-10-31 |
| Genre | : Architecture |
| ISBN | : 0262027933 |
This book describes experiments in innovation, design, and democracy, undertaken largely by grassroots organizations, non-governmental organizations, and multi-ethnic working-class neighborhoods. These stories challenge the dominant perception of what constitutes successful innovations. They recount efforts at social innovation, opening the production process, challenging the creative class, and expanding the public sphere. The cases considered include a collective of immigrant women who perform collaborative services, the development of an open-hardware movement, grassroots journalism, and hip-hop performances on city buses. They point to the possibility of democratized innovation that goes beyond solo entrepreneurship and crowdsourcing in the service of corporations to include multiple futures imagined and made locally by often-marginalized publics.
| Author | : Oxide Design Co |
| Publisher | : |
| Total Pages | : 242 |
| Release | : 2011-09 |
| Genre | : Art |
| ISBN | : 1592537170 |
Oxide Design, Co. has collected and curated this latest collection of stunning letterheads and logos for Letterhead and Logo Design 12.
| Author | : |
| Publisher | : |
| Total Pages | : 166 |
| Release | : |
| Genre | : Business cards |
| ISBN | : 9781610592673 |
Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
| Author | : Gordon E. Slethaug |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 280 |
| Release | : 2017-12-02 |
| Genre | : Music |
| ISBN | : 1501335286 |
Brian Wilson and The Beach Boys, Bob Dylan, Bruce Springsteen, and Paul Simon-these familiar figures have written road music for half a century and continue to remain highly-regarded artists. But there is so much more to say about road music. This book fills a glaring hole in scholarship about the road and music. In a collection of 13 essays, Music and the Road explores the origins of road music in the blues, country-western, and rock 'n' roll; the themes of adventure, freedom, mobility, camaraderie, and love, and much more in this music; the mystique and reality of touring as an important part of getting away from home, creating community among performers, and building audiences across the country from the 1930s to the present; and the contribution of music to popular road films such as Bonnie and Clyde, Easy Rider, Thelma and Louise, and On the Road.
| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 193 |
| Release | : 2007-06-01 |
| Genre | : Design |
| ISBN | : 1616736410 |
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
