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| Author | : Dennis L. Wilcox |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Public relations |
| ISBN | : 9780205211678 |
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
| Author | : Naomi Oreskes |
| Publisher | : A&C Black |
| Total Pages | : 368 |
| Release | : 2011-10-03 |
| Genre | : Technology & Engineering |
| ISBN | : 1408828774 |
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.
| Author | : Jenny Rosenstrach |
| Publisher | : Harper Collins |
| Total Pages | : 329 |
| Release | : 2012-06-19 |
| Genre | : Cooking |
| ISBN | : 0062080911 |
Inspired by her beloved blog, dinneralovestory.com, Jenny Rosenstrach’s Dinner: A Love Story is many wonderful things: a memoir, a love story, a practical how-to guide for strengthening family bonds by making the most of dinnertime, and a compendium of magnificent, palate-pleasing recipes. Fans of “Pioneer Woman” Ree Drummond, Jessica Seinfeld, Amanda Hesser, Real Simple, and former readers of Cookie magazine will revel in these delectable dishes, and in the unforgettable story of Jenny’s transformation from enthusiastic kitchen novice to family dinnertime doyenne.
| Author | : David Zarefsky |
| Publisher | : |
| Total Pages | : 528 |
| Release | : 1999 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780205293070 |
| Author | : James A. Reinking |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2016-01-05 |
| Genre | : |
| ISBN | : 9780134119403 |
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. For first-year courses in Composition/Rhetoric. A four-in-one guide for writing in the modes-a rhetoric, research guide, reader, and handbook At every step of the writing process, Strategies for Successful Writing supports students as they learn to compose in the rhetorical modes. Over 100 short examples demonstrate writing concepts and strategies, so that they can recognize them more easily in the longer reading selections and apply them in their own compositions. Instruction is kept brief and to the point, so that students spend more time writing and less time reading about writing. Perfect for those seeking support for participating in academic discourse for the first time, this four-in-one guide may be the only text students will need for the composition course. Also available with MyWritingLab(tm) MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, all writing activities included in the text are available within MyWritingLab, making managing and grading lower-stakes work easier for instructors. Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyWritingLab, search for: 0134177681 / 9780134177687 Strategies for Successful Writing. Books a la Carte Edition Plus MyWritingLab with Pearson eText -- Access Card Package Package consists of: 0133954706 / 9780133954708 MyWritingLab with Pearson eText -- Access Card 0134119401 / 9780134119403 Strategies for Successful Writing, Books a la Carte Edition
| Author | : Michael T. Nygard |
| Publisher | : Pragmatic Bookshelf |
| Total Pages | : 490 |
| Release | : 2018-01-08 |
| Genre | : Computers |
| ISBN | : 1680504525 |
A single dramatic software failure can cost a company millions of dollars - but can be avoided with simple changes to design and architecture. This new edition of the best-selling industry standard shows you how to create systems that run longer, with fewer failures, and recover better when bad things happen. New coverage includes DevOps, microservices, and cloud-native architecture. Stability antipatterns have grown to include systemic problems in large-scale systems. This is a must-have pragmatic guide to engineering for production systems. If you're a software developer, and you don't want to get alerts every night for the rest of your life, help is here. With a combination of case studies about huge losses - lost revenue, lost reputation, lost time, lost opportunity - and practical, down-to-earth advice that was all gained through painful experience, this book helps you avoid the pitfalls that cost companies millions of dollars in downtime and reputation. Eighty percent of project life-cycle cost is in production, yet few books address this topic. This updated edition deals with the production of today's systems - larger, more complex, and heavily virtualized - and includes information on chaos engineering, the discipline of applying randomness and deliberate stress to reveal systematic problems. Build systems that survive the real world, avoid downtime, implement zero-downtime upgrades and continuous delivery, and make cloud-native applications resilient. Examine ways to architect, design, and build software - particularly distributed systems - that stands up to the typhoon winds of a flash mob, a Slashdotting, or a link on Reddit. Take a hard look at software that failed the test and find ways to make sure your software survives. To skip the pain and get the experience...get this book.
| Author | : Joseph A. DeVito |
| Publisher | : |
| Total Pages | : 360 |
| Release | : 2013-07-27 |
| Genre | : Interpersonal communication |
| ISBN | : 9781292025162 |
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships
| Author | : Naomi Klein |
| Publisher | : Macmillan |
| Total Pages | : 520 |
| Release | : 2000-01-15 |
| Genre | : Business & Economics |
| ISBN | : 9780312203436 |
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
| Author | : James A. Reinking |
| Publisher | : Longman Publishing Group |
| Total Pages | : 490 |
| Release | : 2014-10-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780134038681 |
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. Strategies for Successful Writing keeps instruction brief and to-the-point so that students spend less time reading about writing and more time writing. Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts. 0134038681 / 9780134038681 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader Plus MyWritingLab -- Access Card Package Package consists of: 0133933296 / 9780133933291 MyWritingLab Generic -- Glue in Access Card 013393330X / 9780133933307 MyWritingLab Generic -- Inside Star Sticker 0205883109 / 9780205883103 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader
| Author | : Laurence Behrens |
| Publisher | : Longman Publishing Group |
| Total Pages | : 396 |
| Release | : 2004 |
| Genre | : Education |
| ISBN | : |
This brief rhetoric focuses on the key academic writing strategies of summary, synthesis, analysis, and critique. Responding to the growing interest in academic writing, this popular guide focuses on the critical reading and writing strategies necessary to help students interpret and incorporate source material into their own papers. The text employs high-interest readings from a range of disciplines to allow students to practice their summary and synthesis skills, while numerous student papers model the kinds of academic texts students are expected to produce, no matter what their area of study. Individuals who want help with writing up researched or documented papers.
