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| Author | : BPP Learning Media |
| Publisher | : BPP Learning Media |
| Total Pages | : 767 |
| Release | : 2014-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1472720466 |
BPP Learning Media provides comprehensive materials that highlight the areas to focus on for your exams and complement the syllabus to increase your understanding.
| Author | : Luiz Moutinho |
| Publisher | : CABI |
| Total Pages | : 380 |
| Release | : 2018-02-26 |
| Genre | : Business & Economics |
| ISBN | : 1786390248 |
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
| Author | : Kumar Arun & Meenakshi N. |
| Publisher | : Vikas Publishing House |
| Total Pages | : 690 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 9325982404 |
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
| Author | : Martin Stopford |
| Publisher | : Routledge |
| Total Pages | : 840 |
| Release | : 2008-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1134476531 |
Combining a sophisticated historical and theoretical analysis of the shipping industry with a practical explanation of all aspects of the shipping industry, this third edition is essential reading for students and professionals with an interest in this area.
| Author | : N. Joseph Cayer |
| Publisher | : ICMA Publishing |
| Total Pages | : 452 |
| Release | : 2014-04-15 |
| Genre | : Political Science |
| ISBN | : 0873266307 |
The Effective Local Government Manager, 3rd Edition, reflects the rich history and modern reinvention of a profession that sprang up at the beginning of the twentieth century. What does it mean to be a local government manager in today’s world? What can a manager accomplish? What internal as well as external resources must the manager harness? What motivates the manager’s employers, colleagues, and employees? For the student contemplating a career as a manager in public service, The Effective Local Government Manager is almost obligatory reading. Many instructors have built introductory courses on local government management around The Effective Local Government Manager. For the young assistant in a city or county, or for the mid-career manager assessing new challenges, The Effective Local Government Manager offers insights on your role and how you can best serve your community. It explores the manager’s many roles and responsibilities—interacting with the community, the governing body, local government employees, and other governments. It offers the most up-to-date theory and practice of local government as well as tools of management. This book is used as a text in ICMA University's Emerging Leaders Development Program.
| Author | : Lawrence R. Jauch |
| Publisher | : McGraw-Hill College |
| Total Pages | : 940 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : 9780070323476 |
| Author | : |
| Publisher | : Transportation Research Board |
| Total Pages | : 155 |
| Release | : 2005 |
| Genre | : Highway departments |
| ISBN | : 0309094178 |
| Author | : ITE (Institute of Transportation Engineers) |
| Publisher | : John Wiley & Sons |
| Total Pages | : 1200 |
| Release | : 2016-07-11 |
| Genre | : Technology & Engineering |
| ISBN | : 1118762401 |
A multi-disciplinary approach to transportation planningfundamentals The Transportation Planning Handbook is a comprehensive,practice-oriented reference that presents the fundamental conceptsof transportation planning alongside proven techniques. This newfourth edition is more strongly focused on serving the needs of allusers, the role of safety in the planning process, andtransportation planning in the context of societal concerns,including the development of more sustainable transportationsolutions. The content structure has been redesigned with a newformat that promotes a more functionally driven multimodal approachto planning, design, and implementation, including guidance towardthe latest tools and technology. The material has been updated toreflect the latest changes to major transportation resources suchas the HCM, MUTCD, HSM, and more, including the most current ADAaccessibility regulations. Transportation planning has historically followed the rationalplanning model of defining objectives, identifying problems,generating and evaluating alternatives, and developing plans.Planners are increasingly expected to adopt a moremulti-disciplinary approach, especially in light of the risingimportance of sustainability and environmental concerns. This bookpresents the fundamentals of transportation planning in amultidisciplinary context, giving readers a practical reference forday-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning softwarepackages Get up to date on the latest standards, recommendations, andcodes Developed by The Institute of Transportation Engineers, thisbook is the culmination of over seventy years of transportationplanning solutions, fully updated to reflect the needs of achanging society. For a comprehensive guide with practical answers,The Transportation Planning Handbook is an essentialreference.
| Author | : Disha Experts |
| Publisher | : Disha Publications |
| Total Pages | : 781 |
| Release | : 2018-02-01 |
| Genre | : |
| ISBN | : 9387421333 |
SBI & IBPS Bank PO SOLVED PAPERS consists of past solved papers of SBI, IBPS and other Nationalised Bank Exams from 2010 to 2017. In all there are 40 Question papers from 2010 to 2017 which have been provided year-wise along with detailed solutions. Practicing these questions, aspirants will come to know about the pattern and toughness of the questions asked in the examination. In the end, this book will make the aspirants competent enough to crack the uncertainty of success in the Entrance Examination. The strength of the book lies in the originality of its question papers and Errorless Solutions. The solution of each and every question is provided in detail (step-by-step) so as to provide 100% concept clarity to the students.
| Author | : Banks and Banks |
| Publisher | : Wolters Kluwer |
| Total Pages | : 1976 |
| Release | : 2020-06-19 |
| Genre | : Law |
| ISBN | : 1543823718 |
Corporate Legal Compliance Handbook, Third Edition, provides the knowledge necessary to implement or enhance a compliance program in a specific company, or in a client's company. The book focuses not only on doing what is legal or what is right--the two are both important but not always the same--but also on how to make a compliance program actually work. The book is organized in a sequence that follows how to approach a compliance program. It gives the compliance officer, consultant, or attorney a good grounding in the basics of compliance law. This includes such things as the rules about corporate and individual liability, an understanding of the basics of the key laws that impact companies, and the workings of the U.S. Sentencing Guidelines. Successful programs also require an understanding of educational techniques, good communication skills, and the use of computer tools. The effective compliance program also takes into account how to deliver messages using a variety of media to reach employees in different locations, of different ages or education, who speak different languages. Note: Online subscriptions are for three-month periods.
