Strategic Marketing Aspects Of New Medical Technology
Download Strategic Marketing Aspects Of New Medical Technology full books in PDF, epub, and Kindle. Read online free Strategic Marketing Aspects Of New Medical Technology ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Terri Wells |
| Publisher | : |
| Total Pages | : 164 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 9781432750725 |
The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else."
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 418 |
| Release | : 2021-02-17 |
| Genre | : Medical |
| ISBN | : 1118355830 |
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
| Author | : |
| Publisher | : |
| Total Pages | : 116 |
| Release | : 1986 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Dr Ira J Haimowitz |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 264 |
| Release | : 2012-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1409459039 |
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 709 |
| Release | : 1988-02-01 |
| Genre | : Medical |
| ISBN | : 0309038294 |
For the first time, a single reference identifies medical technology assessment programs. A valuable guide to the field, this directory contains more than 60 profiles of programs that conduct and report on medical technology assessments. Each profile includes a listing of report citations for that program, and all the reports are indexed under major subject headings. Also included is a cross-listing of technology assessment report citations arranged by type of technology headings, brief descriptions of approximately 70 information sources of potential interest to technology assessors, and addresses and descriptions of 70 organizations with memberships, activities, publications, and other functions relevant to the medical technology assessment community.
| Author | : Eliezer Geisler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 516 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 1461555191 |
This is the second book in the series of books that we edit on the Management of Medical Technology (MMT) published by Kluwer Academic Publishers. The fIrst book Managing Technology in Health Care offered a broad-brushed view of the topics involved in the new and exciting area of MMT that we have launched. A group of distinguished scholars contributed to the fIrst book. While working on the first book in the series, and on a variety of articles in MMT, we began to realize that there is an urgent need for a comprehensive and highly focused book which will introduce and define the area of MMT. In addition, we had just completed the two studies of MMT in American hospitals, and had a magnificent database fully analyzed. With three months left in the first author's sabbatical, and thanks to the encouragement from our editor at Kluwer, Gary Folven, we took to the task of writing this book. The merging in this book of the description of a new intellectual space, and the write-up of the results from our MMT studies have created a unique blend of very attractive reading material. The reader will find this book to be a fascinating adventure into a newly-created area of intellectual endeavor, coupled with fIndings about how the health care delivery system manages teclUlology. Regardless of the reader's background, this book will certainly be of interest, as it links the medical and business frameworks.
| Author | : Zuohao Hu |
| Publisher | : Routledge |
| Total Pages | : 217 |
| Release | : 2016-08-05 |
| Genre | : Business & Economics |
| ISBN | : 1317205928 |
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
| Author | : United States. Congress. House. Committee on Ways and Means |
| Publisher | : |
| Total Pages | : 868 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : |
Abstract: This hearing transcript debates the current administration's degree of support for pursuing the problem of freeing the environment of lead, which is poisoning approximately 3 million American each year.
| Author | : George B. Moseley III |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 447 |
| Release | : 2017-03-20 |
| Genre | : Medical |
| ISBN | : 1284081109 |
Managing Health Care Business Strategy is the definitive textbook on strategic planning and management for healthcare organizations. It offers all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
| Author | : S. Soundaian |
| Publisher | : MJP Publisher |
| Total Pages | : 365 |
| Release | : 2019-06-05 |
| Genre | : Business & Economics |
| ISBN | : |
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
