Strategic Marketing and Innovation for Indian MSMEs

Strategic Marketing and Innovation for Indian MSMEs
Author: R. Srinivasan
Publisher: Springer
Total Pages: 140
Release: 2017-03-21
Genre: Business & Economics
ISBN: 9811035903

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era

Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
Author: Baporikar, Neeta
Publisher: IGI Global
Total Pages: 676
Release: 2021-02-05
Genre: Business & Economics
ISBN: 1799866343

A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.

Indian Smes And Start-ups: Growth Through Innovation And Leadership

Indian Smes And Start-ups: Growth Through Innovation And Leadership
Author: Leo-paul Dana
Publisher: World Scientific
Total Pages: 376
Release: 2023-05-03
Genre: Business & Economics
ISBN: 9811269564

Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth? Is the role of leadership in start-ups more crucial than in other organisations?This book, through its diverse range of chapters, not only provides answers to the above questions, but also makes sincere efforts to highlight the innovative potential that start-ups carry and the leadership that is required to sail them through global competition. The book also provides an insight on the race of unicorns and how Indian start-ups have been extremely successful in bagging this coveted title. This edited book is a must-read for budding entrepreneurs and researchers who aim to understand and conduct research on Indian start-ups and their ecosystem support.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Author: Panwar, Upendra Singh
Publisher: IGI Global
Total Pages: 529
Release: 2016-04-11
Genre: Business & Economics
ISBN: 1522501444

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Microfinance Metaverse Intervention in Changing Context

Microfinance Metaverse Intervention in Changing Context
Author: Dr. M. Sanjoy Singh, Prof. S. K. Baral
Publisher: True Sign Publishing House
Total Pages: 207
Release:
Genre: Business & Economics
ISBN: 9359885509

"Microfinance Metaverse Intervention in Changing Context" delves into the transformative intersection of microfinance and the burgeoning metaverse. As the digital realm of the metaverse expands, the book explores its profound implications on microfinance, examining how virtual banking and digital currencies are revolutionizing grassroots financial services. Beyond traditional models, microfinance institutions are now tapping into virtual economies, leveraging immersive technologies to reach underserved populations with unparalleled efficiency. The narrative seamlessly intertwines the technological nuances of the metaverse with the core principles of microfinance, offering insights into the democratization of finance in this digital age. Yet, with innovation come challenges. The book doesn't shy away from addressing the regulatory hurdles, ethical dilemmas, and socio-economic considerations that this fusion introduces. A groundbreaking exploration, it lays the foundation for understanding the next frontier in financial inclusion in our ever-evolving digital landscape.

The Oxford Handbook of Management in Emerging Markets

The Oxford Handbook of Management in Emerging Markets
Author: Robert E. Grosse
Publisher:
Total Pages: 889
Release: 2019
Genre: Business & Economics
ISBN: 0190683945

The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world and looks at competitive strategies of local and multinational companies going into and coming out of these countries. This book should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge as well as explore the role of local and international firms operating in emerging markets within global value chains or production networks.

Fundamentals of Entrepreneurship and Project Planning

Fundamentals of Entrepreneurship and Project Planning
Author: Madhurima Lall
Publisher: Sultan Chand & Sons
Total Pages: 44
Release: 2021-06-01
Genre: Business & Economics
ISBN: 8195104398

The book has been designed specifically for students of B.Com, B.Com (Hons.), BBA, MBA. The book is also helpful to persons starting their own business. The book explains the concepts of entrepreneurship, innovation, Business Plan and financing of new ventures in a very simple manner so it provides in-depth knowledge of the subject.

Technology Innovation in Manufacturing

Technology Innovation in Manufacturing
Author: Davinder Singh
Publisher: CRC Press
Total Pages: 160
Release: 2022-12-14
Genre: Technology & Engineering
ISBN: 1000809714

This text identifies and discusses different technology innovation initiatives (TIIs) such as entrepreneurial capability, technology infrastructure capability, organizational culture and climate, and government initiatives. It further evaluates the relationship between various technology innovation initiatives and manufacturing performances using multi-criteria decision-making techniques such as fuzzy set theory (FST), structural equation modeling (SEM), and analytic hierarchy process (AHP). It will serve as an ideal reference text for graduate students and academic researchers in the field of industrial engineering, manufacturing engineering, mechanical engineering, automotive engineering. This book: • Discusses technology innovation initiatives such as entrepreneurial capability, technology infrastructure capability, and organizational culture. • Highlights technology innovation-strategy model in assisting manufacturing industries for enhancing their performance in today’s competitive environment. • Examines the effect of technology innovation initiatives on the performance of manufacturing industries. • Covers multi-criteria decision-making techniques such as fuzzy set theory, structural equation modeling, and analytic hierarchy process. • Explores the validation of fuzzy-based technology innovation model through structural equation modeling.

Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior
Author: Barbosa, Belem
Publisher: IGI Global
Total Pages: 490
Release: 2024-04-09
Genre: Business & Economics
ISBN:

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.