Strategic E Commerce Systems And Tools For Competing In The Digital Marketplace
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| Author | : Khosrow-Pour, Mehdi |
| Publisher | : IGI Global |
| Total Pages | : 331 |
| Release | : 2015-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1466681349 |
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Electronic commerce |
| ISBN | : 9781466681354 |
"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--
| Author | : Pantano, Eleonora |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2015-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1466682981 |
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
| Author | : Soares, Ana Maria |
| Publisher | : IGI Global |
| Total Pages | : 424 |
| Release | : 2020-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1799822222 |
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
| Author | : Mohd Suki, Norazah |
| Publisher | : IGI Global |
| Total Pages | : 391 |
| Release | : 2020-09-04 |
| Genre | : Business & Economics |
| ISBN | : 179984773X |
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
| Author | : Capatina, Alexandru |
| Publisher | : IGI Global |
| Total Pages | : 312 |
| Release | : 2017-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1522524673 |
The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.
| Author | : Suki, Norazah Mohd |
| Publisher | : IGI Global |
| Total Pages | : 407 |
| Release | : 2016-07-22 |
| Genre | : Business & Economics |
| ISBN | : 1522507477 |
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
| Author | : Ushakov, Denis |
| Publisher | : IGI Global |
| Total Pages | : 250 |
| Release | : 2018-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1522549676 |
Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These electronic markets can exacerbate already existing socioeconomic problems as well as limit the effect of regulation from national states. Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities is a critical academic publication that discusses and explores the relationship between the Internet and business networks, especially the development of web markets and their relation to regulation in global societies. Covering a wide range of topics, such as business virtualization, global outsourcing, and innovations in public governance, this book is geared toward academicians, researchers, and students seeking relevant research on the interaction between the internet and business as well as the development of internet markets.
| Author | : You-Yu Dai |
| Publisher | : Eliva Press（戴友榆） |
| Total Pages | : 218 |
| Release | : 2022-11-11 |
| Genre | : Games & Activities |
| ISBN | : 9994983970 |
Low-carbon tourism is an emerging issue of tourism industry and academia in recent years. Previous studies have provided us some reasons that tourists participate in low-carbon travel or not, however, these reasons are scattered in literature and not been integrated into the construct of low-carbon travel motivation or low-carbon travel constraint. Meanwhile, previous studies often designed low-carbon package tours through the perspective of operators, few studies have assisted independent tourists on how to save energy and reduce carbon in travel. Therefore, this book is focused into two parts. The purpose of one part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Motivation and Constraint Scales. The purpose of the other part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Behavior Scale.
