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Understanding Media
Author | : Marshall McLuhan |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 396 |
Release | : 2016-09-04 |
Genre | : |
ISBN | : 9781537430058 |
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Introduction to Business
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 1455 |
Release | : 2024-09-16 |
Genre | : Business & Economics |
ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Don't Make Me Think
Author | : Steve Krug |
Publisher | : Pearson Education |
Total Pages | : 325 |
Release | : 2009-08-05 |
Genre | : Computers |
ISBN | : 0321648781 |
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
No Logo
Author | : Naomi Klein |
Publisher | : Macmillan |
Total Pages | : 520 |
Release | : 2000-01-15 |
Genre | : Business & Economics |
ISBN | : 9780312203436 |
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Billboard
Author | : |
Publisher | : |
Total Pages | : 136 |
Release | : 1994-07-23 |
Genre | : |
ISBN | : |
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Global Media
Author | : Edward Herrmann |
Publisher | : A&C Black |
Total Pages | : 274 |
Release | : 2001-08-27 |
Genre | : Social Science |
ISBN | : 9780826458193 |
Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.